How we measure your site.

Your homepage, your pricing or sign-up page, each buyer's own page, and one sample from each family of landing pages. That's up to 10 pages, and it takes about one to two minutes.

• We read pages on your subdomains too, such as shop.yoursite.com. We follow each host's own robots.txt.
• A link labeled price, pricing or plans is your pricing page. Without one, a link labeled like sign up, join or enroll counts as your sign-up page, and one labeled like book a call or a consultation counts as your booking page. With none of them, this stop isn't scored.

• Each page becomes numbered blocks: headings, copy, testimonials, buttons and FAQs. Navigation, footers and cookie banners never count.
• We find testimonials from the page's markup and from the labeling passes.
• Three labeling passes mark each block as written for a particular buyer, for everyone, or for no one. A block counts for a buyer only when two of the three passes agree.
• A line can speak to more than one buyer. It then counts for each of them, so the shares can add up to more than 100%.
• Code counts the words in each block. The model never gives a number.
• The hero section is your headline and subhead plus the blocks up to the next heading, at most 6 blocks.
• A pass that leaves more than 10% of a page's blocks unlabeled doesn't vote. If no pass is usable, we don't measure that page.
• Every quote in a report is cut from one of these blocks, so it is on your page.

Each measurement maps to a score out of 100. The weights add up to 100. Missing proof counts as missing: 0 testimonials out of 0 scores 0. A page we couldn't read is marked not checked. When less than 60% of the weight could be measured, that buyer gets no score.

When your site has one buyer and no page for them, your homepage counts as their page.

Shares map to scores on a log-normal curve, the way Lighthouse scores page speed. The good point scores 90 and the median scores 50.

We name your buyers from what the scan saw, and give each a confidence level.

High

Copy on your homepage or your pricing, sign-up or booking page is written for them, and we read their own page or your homepage links to it under their name.

Medium

Only one of those two holds.

Low

Only copy elsewhere speaks to them. They're shown, but not counted.

Dropped

Nothing we read speaks to them. They're left out of the report.

Buyers with medium or high confidence are counted.

The overall score is the plain average of the counted buyers' scores. Each counted buyer weighs the same. Beside it we show the gap between your best and least served buyer.

The answer to "Is personalizing your website worth it?" depends on how many buyers count and how they score.

Yes, big opportunity

You sell to 3 or more counted buyers, and at least half of them score under 50.

Yes, a focused start

Anything between the other two. For example 2 counted buyers, or one buyer with ad landing pages that make a different promise from your homepage.

Not yet

At most one buyer is counted and you have no family of landing pages. Personalization won't move much yet.

The report leads with one buyer: among counted buyers scoring under 50, the one your site writes the most words for, so the buyer you invest in but lose. It is never the buyer your site is written for, and never your best-served buyer unless they're the only counted buyer we found. If no buyer scores under 50, it is the lowest score. The report opens on this buyer, and the headline and the follow-up email use them.

We call them the buyer you lose only when they score Poor. Otherwise they are the buyer you serve least. The report says why it leads with them, with the numbers behind the choice.

• It's built only from your own lines that were labeled for that buyer.
• A rewritten headline or subhead must repeat at least 3 words in a row from one of those lines.
• When your headline is your positioning, it stays and only the subhead changes. When it is a promotion, the whole hero stays.
• The button keeps its link. Only its label changes.
• When we can, the report shows your hero section as it is today beside the same section with their lines swapped in, from a real browser window at 1280 by 800. The outlined lines are the ones their version changes, and each outline carries the number of the row below that covers it.

We list the signals the scan saw: a visit to their page, a click on a link with their name, or a landing page written for them. Two more always work: a campaign tag on links from ads or emails aimed at them, and their answer to a one-question prompt, such as "Which best describes you?". Everyone else keeps today's page.

Under each buyer's rows, the report names how RightMessage would recognize them, the change to make and its goal. The goal is a visit to a different page from the one the change is on, so the change can't rename what it measures.

Their version is a starting point to test, not a forecast. The 10%+ on the report is an average across RightMessage customers doing exactly this, not a promise for your site. The only way to know is to show it to part of that audience and compare it with today's page.

Instructions written on your pages are ignored.