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RightMessage | Assessment Summary
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Prepared for you | Your personalization assessment

Here's what we found

Based on what you told us, here's a personalized breakdown of where you stand and what's possible.

1 / 4
Foundation

You've started with basic segmentation, but your tools are doing the minimum. Time to turn data into dollars.

You have the traffic and the audience data. You just need to activate it consistently across your website, emails, and funnels.

Section 2

What you told us

Your assessment is based on these inputs. If anything looks off, retake the quiz to update your results.

Website Traffic
-
Leads Generated
-
Monthly Revenue
-
Monthly Sales
-
Annual Revenue
-
Avg Order Value
-
Maturity Level
-
Your Tier
-
Section 3

Your revenue opportunity

Based on your current traffic, revenue, and marketing spend, here's the additional revenue you could generate with personalization:

Estimated additional annual revenue
$75,000 - $250,000
in estimated additional annual revenue

Based on your $500K-$2M revenue range and 5,000-25,000 monthly visitors

Section 4

Where you'd see the biggest gains

Four phases of your marketing funnel, each with specific improvement potential:

1

Visitor to Lead

Right now, every visitor sees the same generic CTA. Personalized CTAs that match what the visitor is actually reading about convert 30-50% better because they feel relevant, not random.

Now
2.8% opt-in
+30-50%
Potential
3.9% opt-in
Impact: +$30,000 /yr
2

Qualified Lead Conversion

You know someone's email and maybe their name. A segmentation quiz collects zero-party data (needs, budget, timeline) that turns anonymous subscribers into qualified leads your sales team can actually prioritize.

Now
18% segmented
+40-60%
Potential
27% segmented
Impact: +$45,000 /yr
3

Qualified to Customer

Your sales page shows the same proof points to everyone. Personalized sales pages swap headlines, testimonials, and CTAs to match each visitor's segment. Show SaaS buyers SaaS case studies. Show agency owners agency results.

Now
$127 AOV
+25-40%
Potential
$168 AOV
Impact: +$55,000 /yr
4

Customer to LTV

You're sending the same upsell emails to everyone, regardless of what they bought or how they use your product. Personalized sequences target customers based on purchase history and engagement patterns.

Now
$340 LTV
+20-30%
Potential
$425 LTV
Impact: +$35,000 /yr
Section 5

Companies like yours are already doing this

Here are real results from companies using personalization:

PPC Landing Pages
Brad Hussey

Brad Hussey

Agency Owner

“Increased paid ad conversions by 88%...”

Personalized a single landing page to match each ad creative and target audience. Same traffic, dramatically different results.

Dynamic Lead Gen
Heidi Weinberg

Heidi Weinberg

Founder, Successful Fashion Designer

“6x'd our lead magnet downloads...”

A content site adapted their lead forms to match the topic each visitor was reading.

Micro Surveys
Dr Nick Askew

Dr Nick Askew

Director, Conservation Careers

“13k+ leads have shared what they need...”

A job board platform runs deep-dive surveys that uncover rich, zero-party segment data for new leads.

Quiz Funnels
Jordan Gal

Jordan Gal

CEO, Rosie

“50+ new accounts from our quiz...”

A SaaS uses a quiz funnel to qualify and score website visitors, then delivers a personalized pitch.

Email Personalization
Justin Welsh

Justin Welsh

7-Figure Digital Creator

“38% more email-derived sales...”

A 7-figure creator business personalizes each sales email based on subscriber interests.

Page Personalization
Chris Ritson

Chris Ritson

Sales Consultancy Principal

“Over £100k in new revenue...”

A sales consultancy personalizes key website sections based on visitor personas.

Section 6

Your recommended first steps

Based on your current setup and goals, here's where to start:

Start with personalized landing pages that match each ad campaign and audience segment. Even a 10% improvement on your marketing spend creates significant returns.

Brad Hussey used this exact approach and increased paid ad conversions by 88% by personalizing one landing page for each audience.

  1. 1

    Set up a segmentation quiz on your highest-traffic page

  2. 2

    Connect your email platform for bidirectional data sync

  3. 3

    Create your first personalized landing page variant

Our Recommendation
Section 7

What this would cost you

Most companies end up stitching together 3-5 tools. Here's what that typically costs vs. getting everything in one platform.

What most companies pay for 4 separate tools
Quiz/survey funnels (ScoreApp or Typeform) $708-$1,788/yr
Popups & lead capture (OptinMonster or WisePops) $228-$1,200/yr
Website personalization (Optimizely or ConvertFlow) $3,588-$36,000+/yr
Data unification (Segment) $1,440-$6,600/yr
Typical total $5,964-$45,588/yr
Comparable tool stack
$5,964-$45,588
per year
RightMessage
$948-$7,188
per year
Section 8

Recommended for you

Based on your traffic, revenue, and goals:

Personalize
$1,790/year (save 17%)
$179/mo

With your traffic volume and revenue goals, the Personalize plan gives you full website personalization, email personalization, and A/B testing.

  • Unlimited personalized Flows
  • Bidirectional ESP sync (read and write subscriber data)
  • A/B testing with statistical significance tracking
  • Unlimited quizzes, forms, and team members
Unique visitor pricing, not pageviews (1 visitor browsing 20 pages = 1 visitor)
No developer required. Point-and-click editor.
No annual contracts, no enterprise sales process
Section 9

Ready to put this into action?

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