--- title: "Lead Alerts for Known Contacts on Your Website | RightMessage" description: "Describe who you want to hear about in plain language. When a known contact’s visit matches, RightMessage emails your team why they matter, what they looked at, and what to do next." canonical: "https://rightmessage.com/visitor-identification/lead-alerts" --- # Get an email when a known lead looks ready to buy. Describe who you want to hear about in plain language, like “non-customers evaluating pricing.” When someone from your list visits and fits, your team gets an email within about half an hour: why they matter, what they looked at, and what to do next. Known contacts only. No IP guessing. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) Success story > “RightMessage gave me x-ray vision into my email list. It allowed me to learn exactly who is on my email list, what they need help with, and what's important to them.” C**Chris O.**Owner, G2 reviewer acme.comSample workspace People Lead alerts Hear about it when someone in your email platform does something on your website that looks like buying intent. Rules Describe who you want to hear about and what should happen when someone matches. New rule - Hot leads Non-customers looking at pricing or booking a demo, or coming back repeatedly like they’re evaluating us. Email you\@acme.com, sales\@acme.com · Add to Sales follow-up Live - At risk of cancelling Current customers looking at billing or the cancellation page. Email success\@acme.com Live AlertsAll checked visits36 alerts - Checked visits 1,283latest 1h ago - Alerts 36 - Alert rate 2.8% PersonVisit endedWhy they’re a leadRules 1. AKaisha\@harborgoods.comManchester, GB · desktop 2h agoEmailed Aisha Khan from Harbor Goods, a current customer, opened billing and the cancellation page twice this visit. At risk of cancelling 91%Emailed 2. DKdaniel\@summitadvisors.comToronto, CA · mobile 5h agoEmailedAdded to list Daniel Kim from Summit Advisors, a new lead, came in from a Google ad and went from the consulting page to pricing twice. Hot leads 88%EmailedAdded to list 3. CMchloe\@atlascreative.comParis, FR · desktop 1d agoEmailedAdded to list Chloe Martin from Atlas Creative, a former customer who cancelled in June, came back from your newsletter and viewed pricing. Hot leads 90%EmailedAdded to list ## The leads worth calling don’t fill out another form. A lead goes quiet for months, then spends an afternoon on your pricing page. Unless they book a call, nobody on your team finds out. Lead alerts make sure someone does. 01 ### Describe who you want to hear about Write up to 10 rules in plain language, like “customers looking at billing.” 02 ### We check each visit when it ends When a known contact goes 20 minutes without a new page view, AI checks their visit against every rule. 03 ### Get an email worth acting on Within about half an hour of their visit: why they matter, what they looked at, and a next step. 04 ### Keep your email platform in sync A rule can also tag them, add them to a list, or set a custom field for someone already there. ## Everything you need to follow up, in one email. Who they are and why they matter, the pages they read, where they came from, how often they’ve been back, their tags from your email platform, and a suggested next step. It goes to up to 20 addresses you choose. RightMessage to you\@acme.com 4:04 PM 🔥 Maya Chen triggered 'Hot leads' RightMessageView your dashboard → Maya Chen triggered 'Hot leads' Maya Chen, Head of Client Delivery at Lumen Digital, booked a demo in March, went quiet, and came back from your webinar email to compare agency pricing. **maya\@lumendigital.com** viewed 2 pages over 11 minutes, arriving from hubspot (email). This was their 2nd visit in 30 days. **Suggested next step:** Reply today with a short note about agency plans, and offer to pick up where the March demo left off. - /solutions/agencies · Acme for agencies - /pricing · Pricing | Acme Open their profile You get these because a lead alert rule for acme.com emails you. Change rules and what they do in People › Lead alerts. Thanks,\ The RightMessage Team ## Write the rule once. Your CRM stays up to date. A rule can also tag the person, add them to a list, or set a custom field in your email platform or CRM. It only updates people who are already there, and it never creates contacts. Rules Describe who you want to hear about and what should happen when someone matches. New rule Name Hot leads Who you want to hear about Non-customers looking at pricing or booking a demo, or coming back repeatedly like they’re evaluating us. Write it the way you’d brief a colleague: who they are and what they do on your site.105/1000 Actions Run when this rule alerts on a live visit, never on test runs or repeat matches within 7 days. Add action - Send email you\@acme.com, sales\@acme.com Separate addresses with commas. - Add to list in HubSpot Sales follow-up Only for people already in HubSpot; lead alerts never add new contacts. CancelSave ## Let your assistant read the alert and write the rules. Each alert in the app has a fuller AI read on who they are, what they care about, and their intent. Copy to AI agent hands the whole record to ChatGPT or Claude. Connect our MCP, and your assistant can also create rules and read your alerts. [Explore the RightMessage MCP](https://rightmessage.com/mcp) **RightMessage AI MCP**Connected: RightMessage MCP ## Pay for the leads we find, not the traffic you get. Free for every project through November 21, up to 1,000 alerted leads a month. [See lead alert pricing](https://rightmessage.com/pricing#lead-alerts-add-on) ## Spend your follow-up time on the leads who are ready. Write your first rule in plain language. Start your trial, or book a demo and we’ll show you how lead alerts work. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) ## Questions about lead alerts. ### Ask your AI assistant about us Get unbiased, personalized advice from probably the thing that knows you best (your AI of choice) about how RightMessage could help you. [ChatGPT (opens in a new tab)](https://chatgpt.com/?q=Help+me+evaluate+how+RightMessage%27s+lead+alerts+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+lead+alerts%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fvisitor-identification%2Flead-alerts%0A-+Page+summary%3A+How+RightMessage+lead+alerts+check+each+known+contact%27s+website+visit+against+plain-language+rules+and+email+a+team+why+they+matter%2C+what+they+viewed%2C+and+a+suggested+next+step.%0A-+Application+focus%3A+Focus+on+plain-language+rules+%28up+to+10%29%2C+checks+that+run+when+a+known+contact%27s+visit+ends+%2820+minutes+without+a+page+view%29%2C+alert+emails+that+arrive+within+about+half+an+hour+%28not+real+time%29%2C+tag%2C+list%2C+and+custom+field+actions+for+people+already+in+the+email+platform.+For+plans+and+pricing%2C+use+the+pricing+page.+Be+clear+that+only+known+contacts+trigger+alerts+and+it+isn%27t+IP-based+deanonymization%2C+and+don%27t+promise+Slack+delivery.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fvisitor-identification%2Flead-alerts.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Claude 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tab)](https://claude.ai/new?q=Help+me+evaluate+how+RightMessage%27s+lead+alerts+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+lead+alerts%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fvisitor-identification%2Flead-alerts%0A-+Page+summary%3A+How+RightMessage+lead+alerts+check+each+known+contact%27s+website+visit+against+plain-language+rules+and+email+a+team+why+they+matter%2C+what+they+viewed%2C+and+a+suggested+next+step.%0A-+Application+focus%3A+Focus+on+plain-language+rules+%28up+to+10%29%2C+checks+that+run+when+a+known+contact%27s+visit+ends+%2820+minutes+without+a+page+view%29%2C+alert+emails+that+arrive+within+about+half+an+hour+%28not+real+time%29%2C+tag%2C+list%2C+and+custom+field+actions+for+people+already+in+the+email+platform.+For+plans+and+pricing%2C+use+the+pricing+page.+Be+clear+that+only+known+contacts+trigger+alerts+and+it+isn%27t+IP-based+deanonymization%2C+and+don%27t+promise+Slack+delivery.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fvisitor-identification%2Flead-alerts.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Perplexity 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tab)](https://www.perplexity.ai/search/new?q=Help+me+evaluate+how+RightMessage%27s+lead+alerts+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+lead+alerts%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fvisitor-identification%2Flead-alerts%0A-+Page+summary%3A+How+RightMessage+lead+alerts+check+each+known+contact%27s+website+visit+against+plain-language+rules+and+email+a+team+why+they+matter%2C+what+they+viewed%2C+and+a+suggested+next+step.%0A-+Application+focus%3A+Focus+on+plain-language+rules+%28up+to+10%29%2C+checks+that+run+when+a+known+contact%27s+visit+ends+%2820+minutes+without+a+page+view%29%2C+alert+emails+that+arrive+within+about+half+an+hour+%28not+real+time%29%2C+tag%2C+list%2C+and+custom+field+actions+for+people+already+in+the+email+platform.+For+plans+and+pricing%2C+use+the+pricing+page.+Be+clear+that+only+known+contacts+trigger+alerts+and+it+isn%27t+IP-based+deanonymization%2C+and+don%27t+promise+Slack+delivery.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fvisitor-identification%2Flead-alerts.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Google 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tab)](https://www.google.com/search?udm=50\&q=Help+me+evaluate+how+RightMessage%27s+lead+alerts+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+lead+alerts%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fvisitor-identification%2Flead-alerts%0A-+Page+summary%3A+How+RightMessage+lead+alerts+check+each+known+contact%27s+website+visit+against+plain-language+rules+and+email+a+team+why+they+matter%2C+what+they+viewed%2C+and+a+suggested+next+step.%0A-+Application+focus%3A+Focus+on+plain-language+rules+%28up+to+10%29%2C+checks+that+run+when+a+known+contact%27s+visit+ends+%2820+minutes+without+a+page+view%29%2C+alert+emails+that+arrive+within+about+half+an+hour+%28not+real+time%29%2C+tag%2C+list%2C+and+custom+field+actions+for+people+already+in+the+email+platform.+For+plans+and+pricing%2C+use+the+pricing+page.+Be+clear+that+only+known+contacts+trigger+alerts+and+it+isn%27t+IP-based+deanonymization%2C+and+don%27t+promise+Slack+delivery.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fvisitor-identification%2Flead-alerts.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.) See the prompt [Page brief (opens in a new tab)](https://rightmessage.com/ai/pages/visitor-identification/lead-alerts.md)[Product overview (opens in a new tab)](https://rightmessage.com/llms.txt) ``` Help me evaluate how RightMessage's lead alerts could apply to my business. This is a RightMessage product evaluation, not a general category search. First: - If you already know my business and website from this conversation or saved context, name the business and website you are using, then continue. - Otherwise, ask me for my website URL and stop. Do not give generic recommendations before I reply. Once you have my website, keep the research limited to my public website and RightMessage. Do not search for, discuss, or compare other vendors unless I explicitly ask. RightMessage topic and sources: - Topic: RightMessage's lead alerts - Canonical page: https://rightmessage.com/visitor-identification/lead-alerts - Page summary: How RightMessage lead alerts check each known contact's website visit against plain-language rules and email a team why they matter, what they viewed, and a suggested next step. - Application focus: Focus on plain-language rules (up to 10), checks that run when a known contact's visit ends (20 minutes without a page view), alert emails that arrive within about half an hour (not real time), tag, list, and custom field actions for people already in the email platform. For plans and pricing, use the pricing page. Be clear that only known contacts trigger alerts and it isn't IP-based deanonymization, and don't promise Slack delivery. - Page brief: https://rightmessage.com/ai/pages/visitor-identification/lead-alerts.md - Product overview: https://rightmessage.com/llms.txt Read my public website and the three exact RightMessage URLs above. Use only those RightMessage URLs for claims about the product. Do not follow links to comparison pages or substitute third-party sources. If a RightMessage URL is unavailable, name it and ask me to paste its contents before continuing. Then: 1. Briefly summarize the business context you found on my website. 2. Recommend up to three concrete ways this exact RightMessage topic could apply. For each, name the page or journey, audience, known signal or question RightMessage would use, what would change, and the metric to watch. 3. Choose the strongest place to start and explain why. 4. State any missing information, implementation dependency, or reason RightMessage may not fit. If a simpler non-vendor approach is enough, say so without recommending a competing product. Separate website observations from assumptions. Do not invent capabilities, integrations, customer data, or results. Do not assume that visiting an industry use-case page means my business is in that industry. ``` Is this the same as IP deanonymization?+ No. Those tools guess who an anonymous visitor is from their IP address. RightMessage names someone only after they identify themselves, for example by submitting a form or clicking an identifying link in your email. Anonymous visitors stay anonymous and never trigger an alert. Who can trigger an alert?+ Only known contacts: people who clicked a link in your email, submitted a form, or were identified by your site calling identifyByEmail. Each rule alerts you about the same person at most once every 7 days. What counts as an alerted lead?+ An alerted lead is a person a lead alert rule alerted you about that month. Repeat alerts about the same person that month are free, and visitors who match no rule never count. Pay for the leads we find, not the traffic you get. How fast do alerts arrive?+ A visit ends when 20 minutes pass without a new page view. AI then checks it against every rule, and matches reach your inbox within about half an hour of the visit. Alerts aren’t real-time, so they suit a same-day follow-up. Which email platforms and CRMs support the tag, list and field actions?+ Custom fields work on every integration. Tags work on ActiveCampaign, Bento, Drip, Encharge, GoHighLevel, Intercom, Keap, Kit, Mailchimp and Ontraport. Lists work on ActiveCampaign, Customer.io, HubSpot, Klaviyo and MailerLite. Klaviyo’s segments are read-only, and adding someone to a Mailchimp audience would create a contact, so those two are left out. Actions only update people already in your email platform; lead alerts never create contacts. What’s in each alert?+ Each email goes to up to 20 addresses you choose. It says why the person matters, the pages they viewed on that visit, where they arrived from and how often they’ve visited before, their tags from your email platform, and a suggested next step. In the app, each alert also has a fuller AI read on who they are, what they care about and their intent. Can my AI assistant use lead alerts?+ Yes. Copy to AI agent hands an alert’s whole record to ChatGPT or Claude. With the RightMessage MCP connected, your assistant can also create rules and read your alerts. What happens when I reach my lead alerts limit?+ Extra matches are held, not lost. They’re listed in the app with no email and no charge, and raising your volume that month sends them, so there are no surprise bills. You can also opt in to raising it automatically, up to a limit you set. ## One platform. Every part feeds the others. What you learn about a visitor changes the page they see and the popup they get. ### Personalize your pages [Website Personalization](https://rightmessage.com/website-personalization)[A/B Testing](https://rightmessage.com/ab-testing)[Page Builder](https://rightmessage.com/page-builder) ### Lead generation [Popups and Forms](https://rightmessage.com/lead-generation)[Quizzes and Assessments](https://rightmessage.com/lead-generation/quizzes)[Visitor Identification](https://rightmessage.com/visitor-identification) Lead AlertsYou are here ### Segmentation [Segments](https://rightmessage.com/segmentation)[Surveys](https://rightmessage.com/segmentation/surveys)[Insights & Recommendations](https://rightmessage.com/insights-and-recommendations)