---
title: "Visitor Identification for Your Known Leads | RightMessage"
description: "See which known leads and customers are on your website right now, what they’re reading, and what your CRM knows about them. Then alert your team when a hot lead comes back. No IP guessing."
canonical: "https://rightmessage.com/visitor-identification"
---

# Know when your best leads are back on your site.

See what people do on your website as it happens: the pages they read, the personalized offers they saw, and the answers they gave. When a known lead from your CRM comes back, your team can hear about it while they’re still deciding.

Only people who already gave you their email. No IP guessing.

[Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)

Success story

> “RightMessage gave me x-ray vision into my email list. It allowed me to learn exactly who is on my email list, what they need help with, and what's important to them. *These insights have already helped me increase profitability.* And the personalization feature has helped me increase sales, as well.”

C**Chris O.**Owner, G2 reviewer

acme.comSample workspace

People

What visitors are doing on your website, as it happens.

Find by email, location or URLLead alerts

**2 on your site now**

SO**samuel.okafor\@northwind.io**/blog/reducing-meeting-overload**Munich, DE**/features

EveryoneKnownAnonymousSourceSegmentVisited URLLast 30 days1,262 visitorsPause live

VisitorArrived from, thenIntentLast seen

1. Visitor from Munich, DEMunich, DE · Tablet

   Google search/blog/how-agencies-plan-client-work/integrations/features

   Medium

   On site now4 pages · 1 visit

2. SOsamuel.okafor\@northwind.ioLondon, GB · Mobile

   LinkedIn· social/blog/reducing-meeting-overload

   Medium

   On site now1 page · 1 visit

3. Visitor from Rotterdam, NLRotterdam, NL · Desktop

   DuckDuckGo search/blog/reducing-meeting-overload

   Low

   12m ago1 page · 1 visit

4. Priya ShahAustin, US · Desktop

   Google ad· cpc1 earlier/lp/client-reporting/pricing

   Medium

   34m ago3 pages · 2 visits

5. Visitor from Toronto, CAToronto, CA · Mobile

   Direct/

   Low

   1h ago1 page · 1 visit

This is personalizedShowing a business like yours.

## Your hottest leads come back quietly.

A lead goes quiet for months, then spends an afternoon on your pricing page. Your analytics shows an anonymous session, your CRM shows nothing new, and nobody on your team knows they’re back.

### See who’s on your site right now

Known contacts show up by name, with where they came from and every page they’ve read. Everyone else stays anonymous.

### Get the whole story on one profile

Every visit, every personalized offer they saw, every answer they gave, and what your email platform or CRM knows about them.

### Get an email when a hot lead comes back

Describe who you want to hear about. When a known contact’s visit matches, your team gets an email with why they matter, within about half an hour.

[How lead alerts work](https://rightmessage.com/visitor-identification/lead-alerts)

### Let your AI assistant draft the follow-up

Connect it through our MCP, and it can look up what a lead did on your site and write a note worth sending.

## Everything you know about a lead, on one page.

Every visit, the personalized version of each page they saw, how they answered your questions, and what your CRM knows about them. Read it before you pick up the phone.

acme.comSample workspace

People

Maya Chen

maya\@lumendigital.comBoston, USDesktop · ChromeFirst seen Mar 4 · last seen just now

On site nowView site as them

Righty’s summary

Maya Chen leads client delivery at Lumen Digital, a 30-person agency. She booked a demo in March, went quiet, and came back today from your webinar email to compare agency pricing.

Read full insights →

- Intent

  - High
  - Converted on Booked a demo

- Last arrived from

  - HubSpot email
  - Campaign: spring-webinar

- Visits

  - 3 visits · 9 pages
  - 2 personalizations, 1 offer

- Conversions

  - 1
  - Booked a demo

AllPagesPersonalizationOffers & forms3 visits between Mar 4 and Oct 13

Today15:30 – 15:41HubSpot email· emailVisit 3 · 11m 12s · 2 pages

1. 15:41:08

   Shown offer **Book a call with sales**

   Clicked

2. 15:40:51

   Personalization shown: **Agency pricing**

   Because **Business type** is **Agency**

3. 15:40:49

   Viewed **/pricing**

   acme.com/pricing

   View as them

4. 15:35:12

   Answered **How big is your team?: “11–50”**

5. 15:33:40

   Viewed **/solutions/agencies**

   acme.com/solutions/agencies

   View as them

6. 15:30:02

   Arrived from **HubSpot email**

   utm_source=hubspot · utm_medium=email · utm_campaign=spring-webinar

This is personalizedShowing a business like yours.

[How identification works](https://rightmessage.com/help/how-do-we-identify-returning-subscribers-or-contacts)

## Ask who’s back, and get a follow-up worth sending.

Connect RightMessage to your AI assistant through our MCP. Ask which known leads came back this week, and it reads their activity and profile, then drafts a short, personal note. You decide whether to send it.

[Explore the RightMessage MCP](https://rightmessage.com/mcp)

**RightMessage AI MCP**Connected: RightMessage MCP

## Enhance, don’t replace, your current stack.

RightMessage runs on the CMS, website builder, framework, and landing pages you already use, and connects directly to your ESP or CRM when a campaign needs contact data. There are no pages to rebuild, DNS records to update, or systems to replace.

[Explore every supported platform](https://rightmessage.com/integrations)

![ActiveCampaign logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Factivecampaign.png\&w=96\&q=75)ActiveCampaign

![Beehiiv logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fbeehiiv.png\&w=96\&q=75)Beehiiv

![Bento logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fbento.png\&w=96\&q=75)Bento

![Braze logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fbraze.png\&w=96\&q=75)Braze

![ClickFunnels logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fclickfunnels.png\&w=96\&q=75)ClickFunnels

![Customer.io logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fcustomerio.png\&w=96\&q=75)Customer.io

![Drip logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fdrip.png\&w=96\&q=75)Drip

![Encharge logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fencharge.png\&w=96\&q=75)Encharge

![Ghost logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fghost.png\&w=96\&q=75)Ghost

![GoHighLevel logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fgohighlevel.png\&w=96\&q=75)GoHighLevel

![HubSpot logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fhubspot.png\&w=96\&q=75)HubSpot

![Intercom logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fintercom.png\&w=96\&q=75)Intercom

![Kajabi logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fkajabi.png\&w=96\&q=75)Kajabi

![Keap logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fkeap.png\&w=96\&q=75)Keap

![Kit logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fkit.png\&w=96\&q=75)Kit

![Klaviyo logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fklaviyo.png\&w=96\&q=75)Klaviyo

![Leadpages logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fleadpages.png\&w=96\&q=75)Leadpages

![Mailchimp logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fmailchimp.png\&w=96\&q=75)Mailchimp

![MailerLite logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fmailerlite.png\&w=96\&q=75)MailerLite

![Ontraport logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fontraport.png\&w=96\&q=75)Ontraport

![Shopify logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fshopify.png\&w=96\&q=75)Shopify

![Squarespace logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fsquarespace.png\&w=96\&q=75)Squarespace

![Teachable logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fteachable.png\&w=96\&q=75)Teachable

![Unbounce logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Funbounce.png\&w=96\&q=75)Unbounce

![Userlist logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fuserlist.png\&w=96\&q=75)Userlist

![Webflow logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fwebflow.png\&w=96\&q=75)Webflow

![WordPress logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fwordpress.png\&w=96\&q=75)WordPress

## Catch your best leads while they’re still deciding.

See which known leads are on your site, what they’re looking at, and when it’s time to reach out. Start your trial, or book a demo and we’ll show you how it works.

[Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)

## Questions about visitor identification.

### Ask your AI assistant about us

Get unbiased, personalized advice from probably the thing that knows you best (your AI of choice) about how RightMessage could help you.

[ChatGPT (opens in a new tab)](https://chatgpt.com/?q=Help+me+evaluate+how+RightMessage%27s+visitor+identification+and+activity+feed+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+visitor+identification+and+activity+feed%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fvisitor-identification%0A-+Page+summary%3A+How+RightMessage+shows+what+known+contacts+and+anonymous+visitors+do+on+a+website%2C+combines+it+with+what+they+answered+and+what+a+connected+ESP+or+CRM+knows%2C+and+emails+a+team+when+a+known+lead%27s+visit+matches+a+rule+they+wrote.+It+only+names+people+after+an+identification+event%3B+it+doesn%27t+identify+anonymous+visitors+by+IP.%0A-+Application+focus%3A+Focus+on+seeing+what+identified+contacts+do+on+the+website%2C+reading+their+profile%2C+answers%2C+and+ESP+or+CRM+data%2C+and+following+up+when+a+known+lead+returns.+Be+clear+that+people+are+identified+only+after+an+identification+event+such+as+a+form+submission+or+an+identifying+email+click%2C+and+that+it+isn%27t+IP-based+deanonymization.+For+plans+and+pricing%2C+use+the+pricing+page.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fvisitor-identification.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Claude (opens in a new tab)](https://claude.ai/new?q=Help+me+evaluate+how+RightMessage%27s+visitor+identification+and+activity+feed+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+visitor+identification+and+activity+feed%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fvisitor-identification%0A-+Page+summary%3A+How+RightMessage+shows+what+known+contacts+and+anonymous+visitors+do+on+a+website%2C+combines+it+with+what+they+answered+and+what+a+connected+ESP+or+CRM+knows%2C+and+emails+a+team+when+a+known+lead%27s+visit+matches+a+rule+they+wrote.+It+only+names+people+after+an+identification+event%3B+it+doesn%27t+identify+anonymous+visitors+by+IP.%0A-+Application+focus%3A+Focus+on+seeing+what+identified+contacts+do+on+the+website%2C+reading+their+profile%2C+answers%2C+and+ESP+or+CRM+data%2C+and+following+up+when+a+known+lead+returns.+Be+clear+that+people+are+identified+only+after+an+identification+event+such+as+a+form+submission+or+an+identifying+email+click%2C+and+that+it+isn%27t+IP-based+deanonymization.+For+plans+and+pricing%2C+use+the+pricing+page.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fvisitor-identification.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Perplexity (opens in a new tab)](https://www.perplexity.ai/search/new?q=Help+me+evaluate+how+RightMessage%27s+visitor+identification+and+activity+feed+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+visitor+identification+and+activity+feed%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fvisitor-identification%0A-+Page+summary%3A+How+RightMessage+shows+what+known+contacts+and+anonymous+visitors+do+on+a+website%2C+combines+it+with+what+they+answered+and+what+a+connected+ESP+or+CRM+knows%2C+and+emails+a+team+when+a+known+lead%27s+visit+matches+a+rule+they+wrote.+It+only+names+people+after+an+identification+event%3B+it+doesn%27t+identify+anonymous+visitors+by+IP.%0A-+Application+focus%3A+Focus+on+seeing+what+identified+contacts+do+on+the+website%2C+reading+their+profile%2C+answers%2C+and+ESP+or+CRM+data%2C+and+following+up+when+a+known+lead+returns.+Be+clear+that+people+are+identified+only+after+an+identification+event+such+as+a+form+submission+or+an+identifying+email+click%2C+and+that+it+isn%27t+IP-based+deanonymization.+For+plans+and+pricing%2C+use+the+pricing+page.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fvisitor-identification.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Google AI Mode (opens in a new tab)](https://www.google.com/search?udm=50\&q=Help+me+evaluate+how+RightMessage%27s+visitor+identification+and+activity+feed+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+visitor+identification+and+activity+feed%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fvisitor-identification%0A-+Page+summary%3A+How+RightMessage+shows+what+known+contacts+and+anonymous+visitors+do+on+a+website%2C+combines+it+with+what+they+answered+and+what+a+connected+ESP+or+CRM+knows%2C+and+emails+a+team+when+a+known+lead%27s+visit+matches+a+rule+they+wrote.+It+only+names+people+after+an+identification+event%3B+it+doesn%27t+identify+anonymous+visitors+by+IP.%0A-+Application+focus%3A+Focus+on+seeing+what+identified+contacts+do+on+the+website%2C+reading+their+profile%2C+answers%2C+and+ESP+or+CRM+data%2C+and+following+up+when+a+known+lead+returns.+Be+clear+that+people+are+identified+only+after+an+identification+event+such+as+a+form+submission+or+an+identifying+email+click%2C+and+that+it+isn%27t+IP-based+deanonymization.+For+plans+and+pricing%2C+use+the+pricing+page.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fvisitor-identification.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)

See the prompt

[Page brief (opens in a new tab)](https://rightmessage.com/ai/pages/visitor-identification.md)[Product overview (opens in a new tab)](https://rightmessage.com/llms.txt)

```
Help me evaluate how RightMessage's visitor identification and activity feed could apply to my business. This is a RightMessage product evaluation, not a general category search.

First:
- If you already know my business and website from this conversation or saved context, name the business and website you are using, then continue.
- Otherwise, ask me for my website URL and stop. Do not give generic recommendations before I reply.

Once you have my website, keep the research limited to my public website and RightMessage. Do not search for, discuss, or compare other vendors unless I explicitly ask.

RightMessage topic and sources:
- Topic: RightMessage's visitor identification and activity feed
- Canonical page: https://rightmessage.com/visitor-identification
- Page summary: How RightMessage shows what known contacts and anonymous visitors do on a website, combines it with what they answered and what a connected ESP or CRM knows, and emails a team when a known lead's visit matches a rule they wrote. It only names people after an identification event; it doesn't identify anonymous visitors by IP.
- Application focus: Focus on seeing what identified contacts do on the website, reading their profile, answers, and ESP or CRM data, and following up when a known lead returns. Be clear that people are identified only after an identification event such as a form submission or an identifying email click, and that it isn't IP-based deanonymization. For plans and pricing, use the pricing page.
- Page brief: https://rightmessage.com/ai/pages/visitor-identification.md
- Product overview: https://rightmessage.com/llms.txt

Read my public website and the three exact RightMessage URLs above. Use only those RightMessage URLs for claims about the product. Do not follow links to comparison pages or substitute third-party sources. If a RightMessage URL is unavailable, name it and ask me to paste its contents before continuing.

Then:
1. Briefly summarize the business context you found on my website.
2. Recommend up to three concrete ways this exact RightMessage topic could apply. For each, name the page or journey, audience, known signal or question RightMessage would use, what would change, and the metric to watch.
3. Choose the strongest place to start and explain why.
4. State any missing information, implementation dependency, or reason RightMessage may not fit. If a simpler non-vendor approach is enough, say so without recommending a competing product.

Separate website observations from assumptions. Do not invent capabilities, integrations, customer data, or results. Do not assume that visiting an industry use-case page means my business is in that industry.
```

Is this the same as IP deanonymization?+

No. Those tools guess who an anonymous visitor is from their IP address. RightMessage names someone only after they identify themselves, for example by submitting a form or clicking an identifying link in your email. Everyone else stays anonymous: you see their location, device, where they came from, and what they viewed, but not who they are.

Is visitor identification GDPR-compliant?+

It can be. Your setup decides. RightMessage acts as your processor under our [Data Processing Agreement](https://rightmessage.com/terms/data-processing-agreement). Data is processed mainly in the US, and transfers are covered by the EU standard contractual clauses and the UK addendum. Turn on Wait for cookie consent, and RightMessage stores nothing in a visitor’s browser and holds back their page activity until they accept your cookie banner. It works with TCF v2.2 banners, Google Consent Mode, or your own consent call. You’re still the controller: your privacy notice should say you connect website activity to known contacts, you need a lawful basis for it, and you handle access and erasure requests. Our support team can erase a person’s data when you ask.

How does RightMessage know who a visitor is?+

A visitor becomes a known contact after an identification event: a RightMessage form or flow submission, a supported third-party form the snippet detects, an identifying link click from your marketing email, an email query parameter, or an integration-specific path such as the Intercom Messenger or Bento’s JavaScript snippet. Email Watcher, an optional setting, can also pick up emails submitted through other forms on your site. After that, the browser is remembered until cookies are cleared. A new device is recognized once it’s identified too, such as by an email-link click.

Can my team get an alert when a known lead comes back?+

Yes. Turn on [lead alerts](https://rightmessage.com/visitor-identification/lead-alerts) and describe who you want to hear about in plain language. When a known contact’s visit matches, RightMessage emails your team within about half an hour, with why they matter and a suggested next step. You can also build your own: add a Webhook step to a flow that runs in the background on the pages you care about, such as pricing, and it sends the visitor’s details to an HTTPS endpoint you choose. By default, a webhook step fires once per visitor; turn that off if you want it to fire on later visits too.

What do I see for anonymous visitors?+

Where they came from, their approximate location and device, the pages they viewed, and the personalization, offers, and questions they saw. You won’t see a name or email until they identify themselves.

What data from my CRM or email platform shows up?+

Once someone is identified, their profile shows the fields, tags, and lists your connected email platform or CRM shares, where the integration supports it. Choose Sync now to read fresh data.

Can I see the site the way a lead sees it?+

Yes. View site as them opens a debugger session as that identified person on their latest page, so you can check which personalization and offers they get. It isn’t available for anonymous visitors.

Can my AI assistant use it?+

Yes. Through the RightMessage MCP, your assistant can search visitors, read a person’s activity timeline and profile, create lead alert rules, and read your alerts. It drafts the follow-up; you decide whether to send it.

## One platform. Every part feeds the others.

What you learn about a visitor changes the page they see and the popup they get.

### Personalize your pages

[Website Personalization](https://rightmessage.com/website-personalization)[A/B Testing](https://rightmessage.com/ab-testing)[Page Builder](https://rightmessage.com/page-builder)

### Lead generation

[Popups and Forms](https://rightmessage.com/lead-generation)[Quizzes and Assessments](https://rightmessage.com/lead-generation/quizzes)

Visitor IdentificationYou are here

[Lead Alerts](https://rightmessage.com/visitor-identification/lead-alerts)

### Segmentation

[Segments](https://rightmessage.com/segmentation)[Surveys](https://rightmessage.com/segmentation/surveys)[Insights & Recommendations](https://rightmessage.com/insights-and-recommendations)