---
title: "SaaS customer journey survey Template | RightMessage"
description: "An adaptive survey that branches based on role, asking founders about growth stage, product teams about priorities, and marketers about channels."
canonical: "https://rightmessage.com/templates/adaptive-survey-saas"
last-updated: 2026-08-27
---

# SaaS customer journey survey

An adaptive survey that branches based on role, asking founders about growth stage, product teams about priorities, and marketers about channels.

Ask smarter follow-ups based on every answer

[Start with this template](https://app.rightmessage.com/register?nocc=true)[Browse all templates](https://rightmessage.com/templates)

Best for

SaaS companies with distinct user personas across roles

## Explore the flow.

Drag to pan, use the controls to zoom, or focus the canvas and navigate with the arrow keys.

Flows/**SaaS customer journey survey**

Drag to pan

## Questions in this template:

You can tweak any of these questions after installation.

1. 01

   ### What best describes your role?

   - Founder
   - Product
   - Marketing

2. 02

   ### What stage is your company at?

   - Pre-Revenue
   - Early Growth
   - Scaling

3. 03

   ### What is your top priority right now?

   - Finding Product-Market Fit
   - Reducing Churn
   - Increasing MRR

4. 04

   ### What area of the product experience are you focused on?

   - User Onboarding
   - Feature Adoption
   - Retention and Engagement

5. 05

   ### What is the biggest product challenge you are facing?

   - Low Activation Rates
   - Users Not Reaching Aha Moment
   - High Support Volume

6. 06

   ### What is your primary acquisition channel?

   - Content and SEO
   - Paid Acquisition
   - Product-Led Growth

7. 07

   ### What marketing outcome matters most to you?

   - More Qualified Leads
   - Better Trial Conversions
   - Lower CAC

## Related templates.

### [Agency growth survey](https://rightmessage.com/templates/adaptive-survey-agencies)

[An adaptive survey that branches based on service type, asking targeted follow-ups about marketing, design, or development agency challenges.](https://rightmessage.com/templates/adaptive-survey-agencies)

[View template](https://rightmessage.com/templates/adaptive-survey-agencies)

### [Business productivity audience profiler](https://rightmessage.com/templates/business-productivity-influencer-survey)

[Profile your audience by business stage, goals, and challenges to personalize your content and offers for each subscriber segment.](https://rightmessage.com/templates/business-productivity-influencer-survey)

[View template](https://rightmessage.com/templates/business-productivity-influencer-survey)

### [Career coaching audience profiler](https://rightmessage.com/templates/career-development-coach-survey)

[Learn each subscriber's career stage, goals, and challenges to personalize coaching content and service recommendations.](https://rightmessage.com/templates/career-development-coach-survey)

[View template](https://rightmessage.com/templates/career-development-coach-survey)

### [Coaching practice assessment](https://rightmessage.com/templates/adaptive-survey-coaches)

[An adaptive survey that branches based on coaching niche, asking targeted follow-ups about business, life/wellness, or career coaching challenges.](https://rightmessage.com/templates/adaptive-survey-coaches)

[View template](https://rightmessage.com/templates/adaptive-survey-coaches)

## Want to build this in your account?

Start with the mapped flow, then keep only the questions, logic, and next steps that fit your campaign.

[Start with this template](https://app.rightmessage.com/register?nocc=true)[Browse all templates](https://rightmessage.com/templates)