--- title: "Website Surveys That Segment and Enrich Contacts | RightMessage" description: "Ask visitors one useful question on your website. RightMessage saves the answer to segments and your email platform or CRM, then uses it to change later pages and popups." canonical: "https://rightmessage.com/segmentation/surveys" --- # Ask once. Every page after that knows the answer. One short question tells you who's visiting. RightMessage saves the answer to your segments and their contact, so the headlines and popups they see next fit them. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) Success story > “You can survey your website visitors, get information about them, launch that survey quickly, and then sync that data back to your specific CRM.” E**Ed M.**Economist, G2 reviewer ## Ask where the answer is easy to give. Ask readers about topics inside the post, buyers about team size on pricing, and new leads why they came right after they book. Embed it in the page or show it in a popup or slide-in. ## Send every new lead down the right path. Every answer can branch, so each lead lands on the next step that fits. Flows/**New lead survey** Preview Publish 0 changes ### Display Question Form Offer Message ### Actions Redirect Code Set Data Webhook ### Flow Condition Router Split High Score Exit Flow Trigger**New lead survey** 80% ## Wired into your email platform and CRM. Once you know who someone is, every answer lands on their contact. Dana, a known contact, answers “What’s your role?” with Marketing in a slide-in on your blog. Her Role property in HubSpot changes to Marketing right away, and the answer shows in her activity. Success story > “I'm now also getting over 90% of my new email subscribers to answer all of my post-signup questions. Having this type of data on 90% of my audience is a huge advantage!” **John Teel**Founder / Lead Engineer, Predictable Designs ## Translate raw input into segments you can personalize with. Visitors answer in their own words. RightMessage picks their answers to up to 10 of your other questions, only when it's sure, and puts them in the right segments. ## Surveys learn who someone is. Segments and quizzes put it to work. [SegmentsCombine answers with traffic source, behavior and CRM data.](https://rightmessage.com/segmentation)[Quizzes and assessmentsScore answers, recommend a result and capture the lead.](https://rightmessage.com/lead-generation/quizzes) ## Questions about surveys. ### Ask your AI assistant about us Get unbiased, personalized advice from probably the thing that knows you best (your AI of choice) about how RightMessage could help you. [ChatGPT (opens in a new tab)](https://chatgpt.com/?q=Help+me+evaluate+how+RightMessage%27s+surveys+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+surveys%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fsegmentation%2Fsurveys%0A-+Page+summary%3A+How+RightMessage+surveys+ask+visitors+a+question%2C+save+the+answer+to+the+contact+record+and+audiences%2C+and+use+it+to+personalize+later+pages+and+popups.%0A-+Application+focus%3A+Focus+on+asking+visitors+one+useful+question+on+the+website%2C+saving+the+answer+to+segments+and+the+email+platform+or+CRM+contact%2C+and+using+it+to+change+later+pages+and+popups.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fsegmentation%2Fsurveys.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Claude (opens in a new tab)](https://claude.ai/new?q=Help+me+evaluate+how+RightMessage%27s+surveys+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+surveys%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fsegmentation%2Fsurveys%0A-+Page+summary%3A+How+RightMessage+surveys+ask+visitors+a+question%2C+save+the+answer+to+the+contact+record+and+audiences%2C+and+use+it+to+personalize+later+pages+and+popups.%0A-+Application+focus%3A+Focus+on+asking+visitors+one+useful+question+on+the+website%2C+saving+the+answer+to+segments+and+the+email+platform+or+CRM+contact%2C+and+using+it+to+change+later+pages+and+popups.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fsegmentation%2Fsurveys.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Perplexity (opens in a new tab)](https://www.perplexity.ai/search/new?q=Help+me+evaluate+how+RightMessage%27s+surveys+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+surveys%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fsegmentation%2Fsurveys%0A-+Page+summary%3A+How+RightMessage+surveys+ask+visitors+a+question%2C+save+the+answer+to+the+contact+record+and+audiences%2C+and+use+it+to+personalize+later+pages+and+popups.%0A-+Application+focus%3A+Focus+on+asking+visitors+one+useful+question+on+the+website%2C+saving+the+answer+to+segments+and+the+email+platform+or+CRM+contact%2C+and+using+it+to+change+later+pages+and+popups.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fsegmentation%2Fsurveys.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Google AI Mode (opens in a new tab)](https://www.google.com/search?udm=50\&q=Help+me+evaluate+how+RightMessage%27s+surveys+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+surveys%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fsegmentation%2Fsurveys%0A-+Page+summary%3A+How+RightMessage+surveys+ask+visitors+a+question%2C+save+the+answer+to+the+contact+record+and+audiences%2C+and+use+it+to+personalize+later+pages+and+popups.%0A-+Application+focus%3A+Focus+on+asking+visitors+one+useful+question+on+the+website%2C+saving+the+answer+to+segments+and+the+email+platform+or+CRM+contact%2C+and+using+it+to+change+later+pages+and+popups.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fsegmentation%2Fsurveys.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.) See the prompt [Page brief (opens in a new tab)](https://rightmessage.com/ai/pages/segmentation/surveys.md)[Product overview (opens in a new tab)](https://rightmessage.com/llms.txt) ``` Help me evaluate how RightMessage's surveys could apply to my business. This is a RightMessage product evaluation, not a general category search. First: - If you already know my business and website from this conversation or saved context, name the business and website you are using, then continue. - Otherwise, ask me for my website URL and stop. Do not give generic recommendations before I reply. Once you have my website, keep the research limited to my public website and RightMessage. Do not search for, discuss, or compare other vendors unless I explicitly ask. RightMessage topic and sources: - Topic: RightMessage's surveys - Canonical page: https://rightmessage.com/segmentation/surveys - Page summary: How RightMessage surveys ask visitors a question, save the answer to the contact record and audiences, and use it to personalize later pages and popups. - Application focus: Focus on asking visitors one useful question on the website, saving the answer to segments and the email platform or CRM contact, and using it to change later pages and popups. - Page brief: https://rightmessage.com/ai/pages/segmentation/surveys.md - Product overview: https://rightmessage.com/llms.txt Read my public website and the three exact RightMessage URLs above. Use only those RightMessage URLs for claims about the product. Do not follow links to comparison pages or substitute third-party sources. If a RightMessage URL is unavailable, name it and ask me to paste its contents before continuing. Then: 1. Briefly summarize the business context you found on my website. 2. Recommend up to three concrete ways this exact RightMessage topic could apply. For each, name the page or journey, audience, known signal or question RightMessage would use, what would change, and the metric to watch. 3. Choose the strongest place to start and explain why. 4. State any missing information, implementation dependency, or reason RightMessage may not fit. If a simpler non-vendor approach is enough, say so without recommending a competing product. Separate website observations from assumptions. Do not invent capabilities, integrations, customer data, or results. Do not assume that visiting an industry use-case page means my business is in that industry. ``` Do people have to give us their email before they can answer?+ No. Anyone can answer, and the answer puts them in your segments right away, so the rest of that visit and their next one can use it. It reaches your email platform or CRM once RightMessage knows who they are, for example after they submit a form or click a link in one of your emails. What kinds of questions can we ask?+ Multiple choice, yes/no, contact details, short and long text, number, date, rating, NPS and slider questions. Each choice answer becomes a segment. Typed answers, like a number or a date, are saved as values you can target with rules. Can we learn what someone cares about without asking?+ Yes. A system flow runs on page views with no widget. It can remember that a reader keeps coming back to your analytics posts and, for a contact RightMessage knows, update a field or tag in your email platform or CRM. What’s the difference between a survey and a quiz?+ A survey learns who someone is so every page after it can fit them. A quiz scores answers, recommends a result and usually captures the lead. You build both with the same flows. See [quizzes and assessments](https://rightmessage.com/lead-generation/quizzes). ## One platform. Every part feeds the others. What you learn about a visitor changes the page they see and the popup they get. ### Personalize your pages [Website Personalization](https://rightmessage.com/website-personalization)[A/B Testing](https://rightmessage.com/ab-testing)[Page Builder](https://rightmessage.com/page-builder) ### Lead generation [Popups and Forms](https://rightmessage.com/lead-generation)[Quizzes and Assessments](https://rightmessage.com/lead-generation/quizzes)[Visitor Identification](https://rightmessage.com/visitor-identification)[Lead Alerts](https://rightmessage.com/visitor-identification/lead-alerts) ### Segmentation [Segments](https://rightmessage.com/segmentation) SurveysYou are here [Insights & Recommendations](https://rightmessage.com/insights-and-recommendations)