---
title: "Audience Segmentation Software | RightMessage"
description: "Build reusable audience segments from website behavior, campaign, quiz/survey, and ESP/CRM data—then use them across personalization, flows, syncs, and webhooks."
canonical: "https://rightmessage.com/segment-your-list"
---

# Define your audience once. Use it everywhere.

This is personalizedFraming segmentation around the people your business serves.

RightMessage is audience segmentation software that combines on-site behavior, campaign data, quiz/survey answers, and, if you connect one, ESP/CRM data into reusable audiences. Decide who someone is once, then keep using that definition to change what they see on your website, which form or popup appears, what your email platform knows about them, and when sales should follow up.

[Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)

Success story

> “RightMessage essentially tripled the size of my effective audience.”

**John Teel**Founder / Lead Engineer, Predictable Designs

One segmentation engine

## “Customer” should mean the same thing everywhere.

When the rule for “customer” lives separately inside a popup, a personalization campaign, and an automation, you end up maintaining three copies of one rule. Change one condition and the others quietly go wrong, so a customer sees the signup popup again. RightMessage stores your audience and persona definitions in one place, so page personalizations, form content, and offers stay in sync.

Audience definition

UTM campaign

utm_campaign includes 'product_demo'

Page behavior

Viewed /pricing twice

UTM campaign

utm_campaign includes 'product_demo'

ESP/CRM

Lifecycle stage = 'Qualified lead'

Quiz answer

Primary goal = 'Increase conversions'

Reusable audience

### High-intent prospect

Website personalization

Show proof that matches their use case

For ready-to-buy visitors

See how teams like yours use RightMessage.

See customer results

This is personalizedShowing the signals, audience, and actions for your business.

## Build audiences from what people do, where they came from, and what you already know.

Define segments and personas from rules like “viewed pricing twice,” first-time vs. returning visitor, a quiz answer, or data in your ESP/CRM. Combine them with AND/OR rules to decide who’s who.

The audience HubSpot User matches when any rule is true (OR): Referrer contains hubspot.com; Landing path equals /integrations/hubspot; Quiz answer: Email Platform / CRM equals HubSpot; utm_campaign contains hubspot-users.

### ESP & CRM data

Know whether someone is anonymous or subscribed, then use whatever your connected ESP or CRM exposes: tags, fields, lists, events, purchases, and revenue.

- Anonymous
- Subscriber
- Tags
- Custom fields
- Lists
- Event history
- Purchase history
- Total revenue

### Referral source

Personalize differently for direct visitors, traffic from any referring site, or people coming from one specific domain or URL.

- Direct traffic
- Any referring site
- Specific domain
- Specific URL

### On-site behavior

Target people by where they've been, how much they've seen, how often they return, and how long they've known your site.

- Pages viewed
- Page count
- Original landing page
- Current domain
- First-time visitor
- Returning visitor
- Session count
- First visited

### Segments & quiz answers

Use any audience, segment, or quiz/survey answer your team has already defined in RightMessage.

- Saved segment groups
- Quiz & survey answers

### UTM campaign data

Carry the targeting from an ad or campaign onto the page by using the UTM values that brought someone in.

- UTM source
- UTM medium
- UTM campaign
- UTM term
- UTM content

### URL query parameters

Read any query-string parameter your links or other tools add to the URL, then use it as an audience rule.

- Any parameter name

### RightMessage activity

React to which RightMessage widget someone is seeing or whether they engaged with a question during this page view.

- Current widget
- Question engagement

### Location

Show a different experience based on the visitor's country or city.

- Country
- City

### Date & timing

Change what someone sees on a specific date, day of the week, or month.

- Date
- Day of week
- Month

### Scoring & form data

Inside flows and funnels, branch based on lead score, a stored variable, or an answer to an input question.

- Lead score
- Variable
- Input question

### Device details

Change the experience based on the visitor's operating system or browser.

- Operating system
- Browser

### Browser-stored data

Use data already available in the browser when your setup calls for something custom.

- JavaScript variable
- Cookie
- Local storage

### WordPress context

Use the current page or post, its tags or category, or the visitor's favorite content taxonomy.

- Current page
- Current post
- Post tags
- Post category
- Favorite tag
- Favorite category

Put the audience to work

## Define “high-intent prospect” once. Stop rebuilding it in every campaign.

Start with the audience your team keeps defining differently in popups, campaigns, and automations. Save the rule once, and every page, form, and follow-up that uses it treats that buyer the same way, so ready buyers stop getting a first-visit pitch.

[Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)

## Build personas from real-world rules, not a PowerPoint slide.

A useful persona isn't a fictional profile you forget in a slide deck. It's a definition that can recognize real visitors: what they're interested in, where they are in the buying process, and whether they're already a customer.

Audience

### Customer

Central definition

CRM lifecycle is Customer OR purchase history includes a completed order.

What it changes

Hide lead-capture forms, show the upgrade or next product, and keep acquisition offers out of the way.

Audience

### Interested in audience segmentation

Central definition

Arrived through a segmentation campaign OR viewed segmentation content more than once.

What it changes

Keep the topic consistent from ad to page to popup instead of dropping them into generic messaging.

Audience

### High-intent prospect

Central definition

Visited pricing at least twice AND has not reached the trial confirmation page AND is not a customer.

What it changes

Show stronger proof, offer a demo, or route the known lead to sales.

Success story

> “In 90 days, 13,000 people answered questions, helping us grow and personalize our list.”

**Dr Nick Askew**Director and Founder, Conservation Careers

Data integrations + site compatibility

## Enhance, don’t replace, your current stack.

RightMessage runs on the CMS, website builder, framework, and landing pages you already use, and connects directly to your ESP or CRM when a campaign needs contact data. There are no pages to rebuild, DNS records to update, or systems to replace.

[Explore all 98 supported platforms](https://rightmessage.com/integrations)

![ActiveCampaign logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Factivecampaign.png\&w=96\&q=75)ActiveCampaign

![Beehiiv logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fbeehiiv.png\&w=96\&q=75)Beehiiv

![Bento logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fbento.png\&w=96\&q=75)Bento

![Braze logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fbraze.png\&w=96\&q=75)Braze

![ClickFunnels logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fclickfunnels.png\&w=96\&q=75)ClickFunnels

![Customer.io logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fcustomerio.png\&w=96\&q=75)Customer.io

![Drip logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fdrip.png\&w=96\&q=75)Drip

![Encharge logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fencharge.png\&w=96\&q=75)Encharge

![Ghost logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fghost.png\&w=96\&q=75)Ghost

![GoHighLevel logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fgohighlevel.png\&w=96\&q=75)GoHighLevel

![HubSpot logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fhubspot.png\&w=96\&q=75)HubSpot

![Intercom logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fintercom.png\&w=96\&q=75)Intercom

![Kajabi logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fkajabi.png\&w=96\&q=75)Kajabi

![Keap logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fkeap.png\&w=96\&q=75)Keap

![Kit logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fkit.png\&w=96\&q=75)Kit

![Klaviyo logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fklaviyo.png\&w=96\&q=75)Klaviyo

![Leadpages logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fleadpages.png\&w=96\&q=75)Leadpages

![Mailchimp logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fmailchimp.png\&w=96\&q=75)Mailchimp

![MailerLite logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fmailerlite.png\&w=96\&q=75)MailerLite

![Ontraport logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fontraport.png\&w=96\&q=75)Ontraport

![Shopify logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fshopify.png\&w=96\&q=75)Shopify

![Squarespace logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fsquarespace.png\&w=96\&q=75)Squarespace

![Teachable logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fteachable.png\&w=96\&q=75)Teachable

![Unbounce logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Funbounce.png\&w=96\&q=75)Unbounce

![Userlist logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fuserlist.png\&w=96\&q=75)Userlist

![Webflow logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fwebflow.png\&w=96\&q=75)Webflow

![WordPress logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fwordpress.png\&w=96\&q=75)WordPress

Get Started

## See what RightMessage could change on your website.

We’ll show you how RightMessage works, map the first campaign we’d build for your site, and help you decide whether it’s the right fit. Or start a 14-day trial and explore it yourself.

[Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)

## Common audience segmentation questions.

Still unsure? Here are some of the most common questions we get.

### Ask your AI assistant about us

Get unbiased, personalized advice from probably the thing that knows you best (your AI of choice) about how RightMessage could help you.

[ChatGPT (opens in a new tab)](https://chatgpt.com/?q=Help+me+evaluate+how+RightMessage%27s+audience+segmentation+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+audience+segmentation%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fsegment-your-list%0A-+Page+summary%3A+How+teams+collect%2C+organize%2C+and+activate+audience+data+for+personalization.%0A-+Application+focus%3A+Focus+on+collecting+useful+audience+data+and+using+it+to+personalize+the+website+and+email+follow-up.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fsegment-your-list.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Claude (opens in a new tab)](https://claude.ai/new?q=Help+me+evaluate+how+RightMessage%27s+audience+segmentation+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+audience+segmentation%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fsegment-your-list%0A-+Page+summary%3A+How+teams+collect%2C+organize%2C+and+activate+audience+data+for+personalization.%0A-+Application+focus%3A+Focus+on+collecting+useful+audience+data+and+using+it+to+personalize+the+website+and+email+follow-up.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fsegment-your-list.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Perplexity (opens in a new tab)](https://www.perplexity.ai/search/new?q=Help+me+evaluate+how+RightMessage%27s+audience+segmentation+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+audience+segmentation%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fsegment-your-list%0A-+Page+summary%3A+How+teams+collect%2C+organize%2C+and+activate+audience+data+for+personalization.%0A-+Application+focus%3A+Focus+on+collecting+useful+audience+data+and+using+it+to+personalize+the+website+and+email+follow-up.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fsegment-your-list.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Google AI Mode (opens in a new tab)](https://www.google.com/search?udm=50\&q=Help+me+evaluate+how+RightMessage%27s+audience+segmentation+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+audience+segmentation%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Fsegment-your-list%0A-+Page+summary%3A+How+teams+collect%2C+organize%2C+and+activate+audience+data+for+personalization.%0A-+Application+focus%3A+Focus+on+collecting+useful+audience+data+and+using+it+to+personalize+the+website+and+email+follow-up.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Fsegment-your-list.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)

See the prompt

[Page brief (opens in a new tab)](https://rightmessage.com/ai/pages/segment-your-list.md)[Product overview (opens in a new tab)](https://rightmessage.com/llms.txt)

```
Help me evaluate how RightMessage's audience segmentation could apply to my business. This is a RightMessage product evaluation, not a general category search.

First:
- If you already know my business and website from this conversation or saved context, name the business and website you are using, then continue.
- Otherwise, ask me for my website URL and stop. Do not give generic recommendations before I reply.

Once you have my website, keep the research limited to my public website and RightMessage. Do not search for, discuss, or compare other vendors unless I explicitly ask.

RightMessage topic and sources:
- Topic: RightMessage's audience segmentation
- Canonical page: https://rightmessage.com/segment-your-list
- Page summary: How teams collect, organize, and activate audience data for personalization.
- Application focus: Focus on collecting useful audience data and using it to personalize the website and email follow-up.
- Page brief: https://rightmessage.com/ai/pages/segment-your-list.md
- Product overview: https://rightmessage.com/llms.txt

Read my public website and the three exact RightMessage URLs above. Use only those RightMessage URLs for claims about the product. Do not follow links to comparison pages or substitute third-party sources. If a RightMessage URL is unavailable, name it and ask me to paste its contents before continuing.

Then:
1. Briefly summarize the business context you found on my website.
2. Recommend up to three concrete ways this exact RightMessage topic could apply. For each, name the page or journey, audience, known signal or question RightMessage would use, what would change, and the metric to watch.
3. Choose the strongest place to start and explain why.
4. State any missing information, implementation dependency, or reason RightMessage may not fit. If a simpler non-vendor approach is enough, say so without recommending a competing product.

Separate website observations from assumptions. Do not invent capabilities, integrations, customer data, or results. Do not assume that visiting an industry use-case page means my business is in that industry.
```

What is audience segmentation software?+

Audience segmentation software—sometimes called customer segmentation software—groups visitors and contacts using shared characteristics or behavior, then makes those groups available for targeting, analysis, or automation. RightMessage focuses on website audiences: it combines on-site activity, campaign context, quiz/survey answers, and supported ESP/CRM data so you can change what happens next.

How is a RightMessage audience different from a CRM list?+

A CRM list usually contains known contacts based on data already stored in the CRM. A RightMessage audience can also evaluate anonymous website visitors and use live on-site context such as pages viewed, referral source, UTM parameters, visit history, and RightMessage activity. When a visitor is identified, supported ESP or CRM data can become part of the same rule.

Can I combine website behavior with CRM data?+

Yes. For example, define “high-intent prospect” as someone who visited pricing more than once, has not reached the trial confirmation page, and is not marked as a customer in your connected ESP or CRM. Available CRM conditions depend on what the connected platform exposes.

Do I have to rebuild targeting rules for each popup or campaign?+

No. Define the audience as a reusable segment in RightMessage, then reference that same segment in personalization and flows. If the definition changes, update the audience rather than recreating the logic everywhere it is used.

Can audience segments sync back to my ESP or CRM?+

Yes, when supported by the connected platform. RightMessage can map a segment to a custom field or to tags/lists, so a matched or self-segmented visitor carries the same context into your email automation. Your ESP or CRM remains the system that stores the contact and sends the email.

Can a segment trigger a webhook or send a lead to sales?+

Yes, through a RightMessage flow. Route the matching audience into the appropriate branch, then fire a webhook when the visitor reaches the handoff step. That request can send context to an external URL; what happens next depends on the receiving system and the payload you configure. Webhooks are available on the Pro plan.

Can I segment anonymous visitors?+

Yes. RightMessage supports website visitor segmentation for anonymous traffic. It can use behavioral segmentation signals such as page history and visit frequency alongside referral source, UTM and query parameters, location, device, and browser data. When a known subscriber returns, connected ESP/CRM attributes can be evaluated too.

What can I do with an audience after I create it?+

Use it to personalize website content, choose which popup or form appears, branch a flow, change or skip questions, update supported ESP/CRM data, redirect the visitor, or fire a webhook from the flow. The point is to define who the visitor is once, then reuse that answer wherever the next decision happens.

## One platform, from the first answer to the next change worth making.

Ask useful questions, recognize known leads when they come back, build audiences, personalize what each visitor sees, test what works, and learn what to change next. Each part feeds the others.

### [Website Personalization](https://rightmessage.com/website-personalization)

[Change headlines, CTAs, forms, and offers for each visitor without duplicating pages.](https://rightmessage.com/website-personalization)

[Learn more](https://rightmessage.com/website-personalization)

### [A/B Testing](https://rightmessage.com/ab-testing)

[Test the page everyone sees and each audience’s changes, then read a plain-language verdict every week. You decide when to end a test and which version to keep.](https://rightmessage.com/ab-testing)

[Learn more](https://rightmessage.com/ab-testing)

### Audience Segmentation

Build audiences from behavior, traffic source, quiz/survey answers, on-site activity, and customer data in your ESP/CRM, then reuse them across pages, forms, and follow-up.

You are here

### [Quizzes, Surveys, and Forms](https://rightmessage.com/quiz-assessment-funnels)

[Ask useful questions, qualify each lead, and keep using the answers on later pages and in follow-up.](https://rightmessage.com/quiz-assessment-funnels)

[Learn more](https://rightmessage.com/quiz-assessment-funnels)

### [Visitor Identification](https://rightmessage.com/visitor-identification)

[See which known contacts from your ESP/CRM are on your site right now and what they’re doing, and alert your team when a hot one comes back. No IP guessing.](https://rightmessage.com/visitor-identification)

[Learn more](https://rightmessage.com/visitor-identification)

### [Insights & Recommendations](https://rightmessage.com/insights-and-recommendations)

[See which audiences convert and where leads drop off, then get a specific recommendation for what to test next.](https://rightmessage.com/insights-and-recommendations)

[Learn more](https://rightmessage.com/insights-and-recommendations)