--- title: "Which leads are worth the most? RightMessage can now tell you | RightMessage" description: "Clicks and opt-ins are nice... but they don't pay the bills." canonical: "https://rightmessage.com/resources/which-leads-are-worth-the-most" last-updated: 2026-11-03 --- # Which leads are worth the most? RightMessage can now tell you Clicks and opt-ins are nice... but they don't pay the bills. ![Neon script reading See Who Pays framed by foliage.](https://rightmessage.com/_next/image?url=%2Fresources%2Fwhich-leads-are-worth-the-most%2Fsee-who-pays-light.webp\&w=3840\&q=90) For years, RightMessage has told you who your audience is and what they're doing on your website. What we couldn't tell you was whether any of that turned into money. Customers had to create clever workarounds to do this, usually involving wrangling a lot of CSV data and exports from their email platform. That gap has cost us customers. More than one person has cancelled with some version of "I can't tell if this is making me any money." That's fair. If all we can show you is that a personalized headline got more clicks, you're left guessing about the part that actually matters. We treated this as a product bug, and we're happy to report this bug is now squashed. You can now connect revenue with your RightMessage account. ## Key takeaways - Your biggest segment probably isn't your most valuable one. - "I can't tell if this is making me any money" was a big reason customers left. Now you can see what each segment, answer and campaign actually brings in. - Set up a holdback test on a campaign and you'll see revenue per visitor for people who got the personalized page next to people who didn't. - Setup takes a few minutes: connect Stripe to your RightMessage account and you're done. ## It's all about revenue Ultimately we're all in the business of making money, either for ourselves or our clients. And while segmenting your leads or personalizing key pages on your website appears valuable - at least on the surface - if that work can't be tied to more revenue (and, presumably, more profit) then it's just busywork. With this new revenue realization feature, we had a few key goals in mind: 1. Make it clear that all leads are NOT created equal. Some segments are worth more than others. 2. Use these insights to help our customers do two things: get more leads that are worth a lot, and improve how you personalize for underperforming segments. 3. Layer revenue on top of everything: the composition of your audience, the performance of your quiz or survey funnels, the A/B tests and personalization experiments you're running. 4. Help our customers see exactly how the time and money they're spending to personalizing is delivering an ROI ![Customer Lifecycle Results tab in Revenue mode with each segment’s visitor share, revenue share, per-buyer value and Worth, and the buyers that couldn’t be placed](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Frevenue-segment-group.light.webp\&w=3840\&q=90)![Customer Lifecycle Results tab in Revenue mode with each segment’s visitor share, revenue share, per-buyer value and Worth, and the buyers that couldn’t be placed](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Frevenue-segment-group.dark.webp\&w=3840\&q=90) A segment group in Revenue mode (demo data). Annual customers are a sliver of visitors and over half the revenue. ## How it works Note: The first revenue integration we've added is with Stripe, but more are on the way. Once Stripe is connected, RightMessage matches your Stripe customers to the visitors it's recognized on your site, by email. Then revenue shows up in a few places: - **Revenue Overview.** Lifetime revenue, revenue by month, what customers in each segment are worth over their lifetime, and what people bought after seeing each flow, page, offer and traffic source. - **Segment groups and questions.** See revenue and revenue per buyer for each segment, down to each answer. - **Personalization campaigns.** If a campaign holds back some of its visitors, its Results tab shows revenue per visitor for people who saw the personalized page next to people who didn't. - **Ads dashboard.** Layer actual segment-level ROAS based not just on the ad, but on the underlying segments that ad targets and speaks to (running ads and want this feature enabled on your account? Get in touch.) ![Revenue Overview All time totals for WorkForge, with lifetime revenue, customers, median value per customer and repeat buyers above revenue by month from new and existing customers](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Frevenue-overview.light.webp\&w=3840\&q=90)![Revenue Overview All time totals for WorkForge, with lifetime revenue, customers, median value per customer and repeat buyers above revenue by month from new and existing customers](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Frevenue-overview.dark.webp\&w=3840\&q=90) Revenue Overview: lifetime revenue, customers and revenue by month from new and existing customers (demo data). We've also built in a back sync with your integrated email platform or CRM. What this means is that if someone gets segmented outside of RightMessage (i.e. another survey tool, or maybe your SDR manually put someone in a specific industry segment) then that data still gets used in our analysis. Revenue works on every plan. Revenue per visitor on campaigns needs campaigns, so that part is Scale or Pro. ## How to turn it on 1. In RightMessage, open **Project settings**, then **Integrations**, then the **Connected apps** tab. Choose **Connect** beside Stripe. 2. Choose **Create a restricted key in Stripe**. Name it RightMessage, set Charges, Customers and Subscriptions to Read, and leave everything else as None. 3. Copy the key, paste it back into RightMessage and choose **Connect**. That's it. We pull in the last 90 days of payments first and let you know when they're in. Then we work back through your older history, and once we're caught up we check Stripe about every hour. The key is read-only, so RightMessage can't change anything in your Stripe account. It's also completely separate from how you pay us. A test mode key works too, and everything it imports is labeled Test data. ## Try it Already a customer? Open **Project settings**, then **Integrations**, then **Connected apps**, and connect Stripe. The [Stripe setup guide](https://rightmessage.com/help/connect-stripe-revenue) walks through each step. Once the import's done, look at which of your segments actually buy. We'd love to hear what surprises you! New to RightMessage? [Start a free trial](https://app.rightmessage.com/register?nocc=true): 14 days with every Pro feature, holdback revenue included, no card needed. Common questions ## Frequently asked questions Can RightMessage change anything in my Stripe account?+ No. The restricted key only reads Charges, Customers and Subscriptions. Disconnecting deletes the payments RightMessage imported and changes nothing in Stripe. Which payment platforms does it work with?+ Stripe today, with more payment integrations on the way. If you take payments somewhere else, email support\@rightmessage.com and tell us which one. Why doesn't all my revenue show up?+ Revenue only counts for buyers RightMessage recognized on your site, matched by email. Payments with no email can't be matched. The revenue pages show how many buyers matched. Related articles ## Continue reading. [![Neon script reading Right The First Time framed by foliage.](https://rightmessage.com/_next/image?url=%2Fresources%2Frightmessage-edge%2Fright-the-first-time-light.webp\&w=640\&q=75)](https://rightmessage.com/resources/rightmessage-edge) ### [RightMessage Edge: personalization without the flicker](https://rightmessage.com/resources/rightmessage-edge) [The benefits of server-side personalization... without needing RightMessage to replace your backend server.](https://rightmessage.com/resources/rightmessage-edge) [![Neon script reading Borrow The Playbook framed by foliage.](https://rightmessage.com/_next/image?url=%2Fresources%2Frightmessage-skills%2Fborrow-the-playbook-light.webp\&w=640\&q=75)](https://rightmessage.com/resources/rightmessage-skills) ### [RightMessage Skills: our personalization playbooks for your AI assistant](https://rightmessage.com/resources/rightmessage-skills) [Nine free skills that teach your AI assistant how to plan, build, and check RightMessage surveys, quizzes, calls to action, and personalization. Why we built them, what each one does, and how to start using them.](https://rightmessage.com/resources/rightmessage-skills) [![Neon script reading Use What They Told You framed by foliage.](https://rightmessage.com/_next/image?url=%2Fresources%2Fwebsite-chatbots-keep-what-they-learn%2Fuse-what-they-told-you-light.webp\&w=640\&q=75)](https://rightmessage.com/resources/website-chatbots-keep-what-they-learn) ### [Website chatbots keep what they learn to themselves](https://rightmessage.com/resources/website-chatbots-keep-what-they-learn) [Intercom, Drift, Tidio and most quiz tools ask visitors good questions. Then the answers stay in the widget, and your website never changes. Here's the fix.](https://rightmessage.com/resources/website-chatbots-keep-what-they-learn) Get Started ## See what RightMessage could change on your website. We’ll show you how RightMessage works, map the first campaign we’d build for your site, and help you decide whether it’s the right fit. Or start a 14-day trial and explore it yourself. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)