---
title: "Using Personalization Data To Reshape Your Customer Experience | RightMessage"
description: "A Duct Tape Marketing episode about using personalization data to create a more relevant customer experience. Brennan connects the in-person sales process to online marketing, explains how businesses can uncover intent and context, and argues that personalization is a way to serve different kinds of buyers better."
canonical: "https://rightmessage.com/resources/using-personalization-data-to-reshape-your-customer-experience"
last-updated: 2022-05-12
---

# Using Personalization Data To Reshape Your Customer Experience

A Duct Tape Marketing episode about using personalization data to create a more relevant customer experience. Brennan connects the in-person sales process to online marketing, explains how businesses can uncover intent and context, and argues that personalization is a way to serve different kinds of buyers better.

[Listen to the original episode](https://ducttapemarketing.com/using-personalization-data-to-reshape-your-customer-experience)

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