---
title: "Stop showing the same website to everyone! | RightMessage"
description: "A SegMetrics conversation about zero-party data, personalization, and segmentation-based marketing. Brennan frames generic websites as billboards, then walks through how qualifying questions, behavioral data, and tailored journeys can materially lift conversion rates for creators and SaaS businesses."
canonical: "https://rightmessage.com/resources/stop-showing-the-same-website-to-everyone"
last-updated: 2025-12-12
---

# Stop showing the same website to everyone!

A SegMetrics conversation about zero-party data, personalization, and segmentation-based marketing. Brennan frames generic websites as billboards, then walks through how qualifying questions, behavioral data, and tailored journeys can materially lift conversion rates for creators and SaaS businesses.

[Listen to the original episode](https://podcast.segmetrics.io/episodes/data-beats-opinion-episode05-brennan-dunn)

Related articles

## Continue reading.

[![Neon script reading See Who Pays framed by foliage.](https://rightmessage.com/_next/image?url=%2Fresources%2Fwhich-leads-are-worth-the-most%2Fsee-who-pays-light.webp\&w=640\&q=75)](https://rightmessage.com/resources/which-leads-are-worth-the-most)

### [Which leads are worth the most? RightMessage can now tell you](https://rightmessage.com/resources/which-leads-are-worth-the-most)

[Clicks and opt-ins are nice... but they don't pay the bills.](https://rightmessage.com/resources/which-leads-are-worth-the-most)

### [How to bootstrap a SaaS startup as a content creator with Brennan Dunn (Founder of RightMessage)](https://rightmessage.com/resources/how-to-bootstrap-a-saas-startup-as-a-content-creator)

[This one focuses on the jump from content creator to SaaS founder. Brennan talks about audience segmentation, website personalization, target-market fit, and the ways creator skills like copywriting and lead nurturing translate into bootstrapping a software company.](https://rightmessage.com/resources/how-to-bootstrap-a-saas-startup-as-a-content-creator)

[![The RightMessage visual editor personalizing a demo website while Marc Thomas explains the setup](https://rightmessage.com/_next/image?url=%2Frightmessage-customer-walkthrough.webp\&w=640\&q=75)](https://rightmessage.com/resources/marc-thomas-review-of-rightmessage)

### [Marc Thomas' Review of RightMessage](https://rightmessage.com/resources/marc-thomas-review-of-rightmessage)

[Marc Thomas walks through reusable questions, ESP and CRM data, website and email personalization, and how to measure what changes.](https://rightmessage.com/resources/marc-thomas-review-of-rightmessage)

Get Started

## See what RightMessage could change on your website.

We’ll show you how RightMessage works, map the first campaign we’d build for your site, and help you decide whether it’s the right fit. Or start a 14-day trial and explore it yourself.

[Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)