---
title: "Stop Broadcasting, Start Focusing - Interview with Brennan Dunn, CEO & Founder, RightMessage | RightMessage"
description: "This one goes deep on the mechanics behind behavioral segmentation and website personalization for small teams. Brennan explains why most founders underuse personalization, how RightMessage helps teams route people into more relevant funnels, and how he structured a lean business that can run without a big marketing org."
canonical: "https://rightmessage.com/resources/stop-broadcasting-start-focusing"
last-updated: 2026-03-05
---

# Stop Broadcasting, Start Focusing - Interview with Brennan Dunn, CEO & Founder, RightMessage

This one goes deep on the mechanics behind behavioral segmentation and website personalization for small teams. Brennan explains why most founders underuse personalization, how RightMessage helps teams route people into more relevant funnels, and how he structured a lean business that can run without a big marketing org.

[Listen to the original episode](https://scalebrate.com/podcast/stop-broadcasting-start-focusing-interview-with-brennan-dunn-ceo-founder-rightmessage)

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