---
title: "Pushing Send – Episode 9 with Brennan Dunn | RightMessage"
description: "An email-marketing interview centered on early lessons in automation and segmentation. Brennan talks about how email became the engine behind the business, how his thinking evolved from generic broadcasting toward more tailored communication, and how he used those lessons in both products and software."
canonical: "https://rightmessage.com/resources/pushing-send-episode-9-with-brennan-dunn"
last-updated: 2020-06-30
---

# Pushing Send – Episode 9 with Brennan Dunn

An email-marketing interview centered on early lessons in automation and segmentation. Brennan talks about how email became the engine behind the business, how his thinking evolved from generic broadcasting toward more tailored communication, and how he used those lessons in both products and software.

[Listen to the original episode](https://rasa.io/pushing-send/pushing-send-episode-9)

Related articles

## Continue reading.

### [\[Podcast\] Personalize Your Marketing Automation (Brennan Dunn)](https://rightmessage.com/resources/personalize-your-marketing-automation)

[A Leadpages interview around personalized marketing, email automation, and the ideas behind This Is Personal. Brennan talks about why email still matters so much, what segmentation foundations people should put in place first, and how relevance compounds across a funnel.](https://rightmessage.com/resources/personalize-your-marketing-automation)

[![The RightMessage visual editor personalizing a demo website while Marc Thomas explains the setup](https://rightmessage.com/_next/image?url=%2Frightmessage-customer-walkthrough.webp\&w=640\&q=75)](https://rightmessage.com/resources/marc-thomas-review-of-rightmessage)

### [Marc Thomas' Review of RightMessage](https://rightmessage.com/resources/marc-thomas-review-of-rightmessage)

[Marc Thomas walks through reusable questions, ESP and CRM data, website and email personalization, and how to measure what changes.](https://rightmessage.com/resources/marc-thomas-review-of-rightmessage)

### [Run an automated newsletter business with Brennan Dunn](https://rightmessage.com/resources/run-an-automated-newsletter-business)

[This episode is more newsletter-operator focused. Brennan covers audience segmentation, automated onboarding, lead magnets, and how to build a newsletter business that feels personal without requiring manual one-to-one work every week.](https://rightmessage.com/resources/run-an-automated-newsletter-business)

Get Started

## See what RightMessage could change on your website.

We’ll show you how RightMessage works, map the first campaign we’d build for your site, and help you decide whether it’s the right fit. Or start a 14-day trial and explore it yourself.

[Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)
