---
title: "611: Magic is the right word, with Brennan Dunn | RightMessage"
description: "A return appearance on thoughtbot’s Giant Robots podcast. Brennan talks about the shift from contractor to company-of-one, why a bigger business is not automatically a better one, and how he uses AI while keeping the setup intentionally lean. The conversation also revisits how RightMessage works and how his thinking has changed since his 2012 appearance."
canonical: "https://rightmessage.com/resources/magic-is-the-right-word-with-brennan-dunn"
last-updated: 2026-05-14
---

# 611: Magic is the right word, with Brennan Dunn

A return appearance on thoughtbot’s Giant Robots podcast. Brennan talks about the shift from contractor to company-of-one, why a bigger business is not automatically a better one, and how he uses AI while keeping the setup intentionally lean. The conversation also revisits how RightMessage works and how his thinking has changed since his 2012 appearance.

[Listen to the original episode](https://podcast.thoughtbot.com/611)

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