---
title: "Increase Email Conversions Using Personalization with Brennan Dunn | RightMessage"
description: "This episode is focused on practical email and sales-page personalization. Brennan breaks down what personalization actually means, the kinds of subscriber data that matter, and why even relatively small copy changes can have an outsized impact on conversion and engagement."
canonical: "https://rightmessage.com/resources/increase-email-conversions-using-personalization"
last-updated: 2025-03-18
---

# Increase Email Conversions Using Personalization with Brennan Dunn

This episode is focused on practical email and sales-page personalization. Brennan breaks down what personalization actually means, the kinds of subscriber data that matter, and why even relatively small copy changes can have an outsized impact on conversion and engagement.

[Listen to the original episode](https://duett.co/podcast/increase-email-conversions)

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