---
title: "How Narrowing Your Niche Can Reignite Stagnant SaaS Growth | RightMessage"
description: "Probably the clearest public account of the RightMessage repositioning story. Brennan explains how the product grew fast, then stalled because the market was too broad, and how narrowing to creator businesses plus hands-on implementation work helped restart growth and attract flagship customers."
canonical: "https://rightmessage.com/resources/how-narrowing-your-niche-can-reignite-stagnant-saas-growth"
last-updated: 2024-03-07
---

# How Narrowing Your Niche Can Reignite Stagnant SaaS Growth

Probably the clearest public account of the RightMessage repositioning story. Brennan explains how the product grew fast, then stalled because the market was too broad, and how narrowing to creator businesses plus hands-on implementation work helped restart growth and attract flagship customers.

[Listen to the original episode](https://saasclub.io/podcast/rightmessage-brennan-dunn-389)

Related articles

## Continue reading.

### [How to bootstrap a SaaS startup as a content creator with Brennan Dunn (Founder of RightMessage)](https://rightmessage.com/resources/how-to-bootstrap-a-saas-startup-as-a-content-creator)

[This one focuses on the jump from content creator to SaaS founder. Brennan talks about audience segmentation, website personalization, target-market fit, and the ways creator skills like copywriting and lead nurturing translate into bootstrapping a software company.](https://rightmessage.com/resources/how-to-bootstrap-a-saas-startup-as-a-content-creator)

### [611: Magic is the right word, with Brennan Dunn](https://rightmessage.com/resources/magic-is-the-right-word-with-brennan-dunn)

[A return appearance on thoughtbot’s Giant Robots podcast. Brennan talks about the shift from contractor to company-of-one, why a bigger business is not automatically a better one, and how he uses AI while keeping the setup intentionally lean. The conversation also revisits how RightMessage works and how his thinking has changed since his 2012 appearance.](https://rightmessage.com/resources/magic-is-the-right-word-with-brennan-dunn)

### [Building with your audience with Brennan Dunn](https://rightmessage.com/resources/building-with-your-audience)

[A broad founder story that spans consulting, Planscope, Double Your Freelancing, and RightMessage. Brennan talks about building with the audience instead of in isolation, better communication with customers, and the practical realities of moving from services into SaaS.](https://rightmessage.com/resources/building-with-your-audience)

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