---
title: "RightMessage Pricing"
description: "Grow, Scale, and Pro plans priced per project, from $99 a month or $79 a month billed annually, with plan gates and the lead alerts add-on."
canonical: "https://rightmessage.com/pricing"
---

# RightMessage Pricing

Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro.

## Plans

Every plan is priced per project. Visitors, contacts, forms, flows, and team members don't change the price.

| Plan | Monthly billing | Annual billing (per month) | Billed annually |
| --- | --- | --- | --- |
| Grow | $99/month | $79/month | $948/year |
| Scale | $249/month | $199/month | $2,388/year |
| Pro | $499/month | $399/month | $4,788/year |

### Grow

Learn what each visitor needs and route them to the right next step. Best for segmenting visitors and acting on their answers.

- Visual flow builder and surveys
- Visitor segmentation and signals
- Widgets, offers, and forms
- Personalized CTAs in RightMessage forms and popups
- Kit, Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, and Encharge
- Unlimited team members
- MCP server access

Integrations included: Kit (ConvertKit), Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, Encharge.

### Scale

Use what you learn to personalize websites and emails. Best for personalizing pages and emails for each segment.

- Everything in Grow, plus:
- Email personalization
- Website personalization campaigns
- Full analytics and audience insights
- API access
- Klaviyo, Customer.io, GoHighLevel, Mailchimp, and more
- Conversion goals

Integrations added: Klaviyo, Customer.io, Mailchimp, GoHighLevel, Ontraport, Infusionsoft/Keap, Userlist.

### Pro

Test, prove, and automate what works. Best for teams who need to find which version wins.

- Everything in Scale, plus:
- A/B tests on pages and audiences
- Visitor profiles and account intelligence
- Lead alerts: 1,000 alerted leads a month
- Webhooks and automation
- HubSpot, Intercom, Braze, and Salesforce/Pardot
- Automation triggers

Integrations added: HubSpot, Intercom, Braze, Salesforce/Pardot.

## Plan gates

### List Growth

| Feature | Grow | Scale | Pro |
| --- | --- | --- | --- |
| A/B test forms, questions, offers, and whole flows | Yes | Yes | Yes |
| Create interactive quizzes | Yes | Yes | Yes |
| Automatically identify new signups | Yes | Yes | Yes |
| Onboard new subscribers with surveys | Yes | Yes | Yes |
| Display opt-in forms that are fully personalized to each visitor | Yes | Yes | Yes |

### Audience Insights

| Feature | Grow | Scale | Pro |
| --- | --- | --- | --- |
| "Chat" with your data to surface custom insights | — | Yes | Yes |
| Export survey data as CSV | Yes | Yes | Yes |
| Develop rich personas using your data | — | Yes | Yes |
| Generate lead magnet ideas using your data | Yes | Yes | Yes |
| Generate newsletter ideas using your data | Yes | Yes | Yes |
| Generate product ideas using your data | Yes | Yes | Yes |
| Generate social media posts using your data | Yes | Yes | Yes |
| AI-powered content engine that generates newsletter ideas, lead magnets, social posts, and product concepts from your audience data | Yes | Yes | Yes |
| Real-time analytics dashboard showing visitor behavior, conversion rates, and segment performance with interactive charts | — | Yes | Yes |
| Outline email campaign ideas using your data | Yes | Yes | Yes |
| Inspect identified visitors' profiles and activity timelines; anonymous visitors stay anonymous | — | — | Yes |
| Lead alerts: get an email when a known lead's visit matches a rule you wrote | Add-on | Add-on | 1,000 alerted leads a month included |
| Uncover pain points that your audience shares with you | Yes | Yes | Yes |
| Deep visitor dossiers with complete activity history, segmentation data, and ESP sync details | — | — | Yes |
| Get AI-powered audience insights and content ideas delivered to your inbox every Monday | Yes | Yes | Yes |

### Design & Brand

| Feature | Grow | Scale | Pro |
| --- | --- | --- | --- |
| Create embedded forms | Yes | Yes | Yes |
| Create exit-intent popups | Yes | Yes | Yes |
| Create full screen takeover forms | Yes | Yes | Yes |
| Create popup forms | Yes | Yes | Yes |
| Create slide up forms | Yes | Yes | Yes |
| Add custom CSS to your widgets | Yes | Yes | Yes |
| Remove RightMessage Branding | Yes | Yes | Yes |

### Segmentation

| Feature | Grow | Scale | Pro |
| --- | --- | --- | --- |
| Identify visitors from supported form submissions once the snippet is installed | Yes | Yes | Yes |
| Track visitors seamlessly across multiple domains and subdomains with unified profiles | — | Yes | Yes |
| Target visitors based on their location (geo-location) | Yes | Yes | Yes |
| Bi-directional sync with HubSpot CRM including contacts, properties, and workflow triggers | — | — | Yes |
| Connect with Salesforce and Pardot for enterprise CRM data sync and lead management | — | — | Yes |
| Target visitors based on their browser | Yes | Yes | Yes |
| Target visitors based on their cookies | — | Yes | Yes |
| Target visitors based on the pages they've viewed | Yes | Yes | Yes |
| Target visitors based on date, day of week, or month | Yes | Yes | Yes |
| Target visitors based on on-site engagement | Yes | Yes | Yes |
| Target visitors based on JavaScript data | — | Yes | Yes |
| Target visitors based on their original landing page | Yes | Yes | Yes |
| Target visitors based on localStorage data | — | Yes | Yes |
| Target visitors based on their operating system | Yes | Yes | Yes |
| Target visitors based on query string parameters | Yes | Yes | Yes |
| Target visitors based on UTM parameters | Yes | Yes | Yes |
| Target visitors based on WordPress categories or tags | Yes | Yes | Yes |
| Target visitors based on whether they're new to your site or returning | Yes | Yes | Yes |
| Target visitors based on tags, custom fields, and other data from your email platform | Yes | Yes | Yes |
| Target visitors using referrer data | Yes | Yes | Yes |
| Remember identified visitors across sessions in the same browser; a new device is recognized once it's identified too, such as by an email-link click | Yes | Yes | Yes |

### Testing

| Feature | Grow | Scale | Pro |
| --- | --- | --- | --- |
| Measure each campaign against a holdback group that sees your page as it is (default 10%) | — | Yes | Yes |
| A/B test the page everyone sees, or each audience's changes | — | — | Yes |
| Campaign tests get plain-language weekly verdicts with a likely range, about 1 in 40 false winners when nothing differs (even with weekly checks), and split and contamination checks | — | — | Yes |
| Legacy question, form, offer, and flow split tests that show confidence and p-values | Yes | Yes | Yes |
| End a test and Deploy the winning version to keep it live until your website catches up (never needs Pro) | — | Yes | Yes |
| Send test versions to Google Analytics 4, Google Tag Manager, and PostHog | Yes | Yes | Yes |
| Wait for cookie consent (TCF v2.2, Google Consent Mode, or a JavaScript call) before storing data or sending stats | Yes | Yes | Yes |

### Personalization

| Feature | Grow | Scale | Pro |
| --- | --- | --- | --- |
| Set up conversion goals, including JavaScript event goals, and give each goal a value to report value per visitor | — | Yes | Yes |
| Generate personalized email copy with AI - creates Liquid code automatically so you never need to learn templating | — | Yes | Yes |
| Point-and-click website personalization that changes headlines, CTAs, images, and content for each visitor segment | — | Yes | Yes |
| Automatically match visitors with the right products and services based on their data, behavior, and quiz responses | — | Yes | Yes |
| Target multiple segments and personas with your personalization campaigns | — | Yes | Yes |

### On-Site Automations

| Feature | Grow | Scale | Pro |
| --- | --- | --- | --- |
| Programmatic access to your RightMessage data for custom integrations and workflows | — | Yes | Yes |
| Let AI agents manage your RightMessage setup through the Model Context Protocol | Yes | Yes | Yes |
| Send data to external systems when visitors take action, and trigger automations from flow nodes | — | — | Yes |

### Integrations

| Feature | Grow | Scale | Pro |
| --- | --- | --- | --- |
| Kit (ConvertKit) | Yes | Yes | Yes |
| Drip | Yes | Yes | Yes |
| ActiveCampaign | Yes | Yes | Yes |
| Bento | Yes | Yes | Yes |
| MailerLite | Yes | Yes | Yes |
| Beehiiv | Yes | Yes | Yes |
| Encharge | Yes | Yes | Yes |
| Klaviyo | — | Yes | Yes |
| Customer.io | — | Yes | Yes |
| Mailchimp | — | Yes | Yes |
| GoHighLevel | — | Yes | Yes |
| Ontraport | — | Yes | Yes |
| Infusionsoft/Keap | — | Yes | Yes |
| Userlist | — | Yes | Yes |
| HubSpot | — | — | Yes |
| Intercom | — | — | Yes |
| Braze | — | — | Yes |
| Salesforce/Pardot | — | — | Yes |

## Add-on: lead alerts

Pay for the leads we find, not the traffic you get. Lead alerts can be added to every plan and are priced by alerted leads a month. Pro includes 1,000 alerted leads a month. Other plans start at $49 a month for 50 alerted leads ($39 a month billed annually); above 1,000, each additional 250 alerted leads costs $49 a month ($39 billed annually).

| Alerted leads a month | Monthly billing | Annual billing (per month) |
| --- | --- | --- |
| 50 | $49/month | $39/month |
| 250 | $99/month | $79/month |
| 1,000 | $199/month | $159/month |
| 1,250 | $248/month | $198/month |
| 1,500 | $297/month | $237/month |
| 1,750 | $346/month | $276/month |
| 2,000 | $395/month | $315/month |
| 2,250 | $444/month | $354/month |
| 2,500 | $493/month | $393/month |
| 2,750 | $542/month | $432/month |
| 3,000 | $591/month | $471/month |
| 3,250 | $640/month | $510/month |
| 3,500 | $689/month | $549/month |
| 3,750 | $738/month | $588/month |
| 4,000 | $787/month | $627/month |
| 4,250 | $836/month | $666/month |
| 4,500 | $885/month | $705/month |
| 4,750 | $934/month | $744/month |
| 5,000 | $983/month | $783/month |

Volumes continue above 5,000 in steps of 250.

### What counts as an alerted lead?

An alerted lead is a person a lead alert rule alerted you about that month. Repeat alerts about the same person that month are free, and visitors who match no rule never count. Pay for the leads we find, not the traffic you get.

### What happens when I reach my lead alerts limit?

Extra matches are held, not lost. They’re listed in the app with no email and no charge, and raising your volume that month sends them, so there are no surprise bills. You can also opt in to raising it automatically, up to a limit you set.

### Do I need Pro for lead alerts?

No. You can add [lead alerts](https://rightmessage.com/visitor-identification/lead-alerts) to Grow, Scale, or Pro. On Grow and Scale, alerts work without the People feed; full visitor profiles and timelines are on Pro. Pro includes 1,000 alerted leads a month. Everyone else picks a volume, starting at $49 a month for 50 alerted leads ($39 a month billed yearly).

### Is there launch pricing for lead alerts?

Yes. Every project gets up to 1,000 alerted leads a month free through November 21. After that, Pro includes 1,000 a month and other plans pick a volume.

## Billing, trials, and plan changes

### How is RightMessage pricing calculated?

RightMessage uses feature-based tiers for each project. Traffic, contacts, forms, flows, and team members do not change your price. Choose the tier with the features you need for that project. The optional lead alerts add-on is priced by the leads it alerts you about, not your traffic.

### What do monthly and annual billing cost?

Every plan is priced per project with unlimited visitors and contacts, so the price doesn't change as your traffic or list grows. Monthly, Grow is $99, Scale is $249, and Pro is $499. Annual plans cost about 20% less and are billed once a year: Grow is $79/mo ($948/year), Scale is $199/mo ($2,388/year), and Pro is $399/mo ($4,788/year). Website personalization campaigns, holdback measurement, email personalization, conversion goals, and full analytics start on Scale, and page and audience A/B tests, visitor profiles, and webhooks are on Pro.

### What counts as a project?

A project is one company’s connected web presence, generally its main website plus related landing pages or subdomains. Most companies need one project.

### What happens if I create another project?

If you create another project for a separate brand or client website, RightMessage prompts you to start a new subscription for that project.

### Which plan should I choose?

Choose Grow to ask visitors what they need and route them to the right form, offer, or CTA. Choose Scale to change your website and emails for each segment (like matching a landing page to the ad someone clicked), measure conversion goals, and measure each campaign against a holdback. Choose Pro to A/B test pages and audiences, inspect visitor and account intelligence, and automate what happens next.

### How does the 14-day trial work?

You don’t need a card to start. Every trial includes all Pro features for 14 days, whichever plan you pick. Choose the plan you’ll pay for and add a card any time during the trial; nothing is charged until the trial ends, and then only that plan’s price. If you haven’t confirmed a plan by then, the trial ends and the project locks until you choose one.

### What if RightMessage does not work for me?

We offer a 30-day money-back guarantee after billing begins, and every plan can be canceled at any time. Cancel during the trial to avoid a charge, or contact us within 30 days of your first payment if you are not seeing value.

### Can I change plans or billing intervals?

Yes. You can change plans or billing intervals from your account settings. Upgrades take effect immediately and are prorated. Downgrades take effect at the end of your current billing period.

### Which integrations are available on each plan?

You don’t need an email platform or CRM connected to personalize for anonymous visitors; connect one when a campaign needs contact data. Grow includes Kit (ConvertKit), Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, and Encharge. Scale adds Klaviyo, Customer.io, Mailchimp, GoHighLevel, Ontraport, Infusionsoft/Keap, and Userlist. Pro adds HubSpot, Intercom, Braze, and Salesforce/Pardot.

### Does RightMessage work with my website?

Yes, if you can add the RightMessage JavaScript snippet to it. That includes WordPress, Webflow, Squarespace, Shopify, Wix, custom-built sites, and single-page apps, and you keep the site you have.

### Can an agency use one project for multiple clients?

No. Each client business needs a separate project and subscription. One project can cover that client’s main website and its related landing pages or subdomains, but it cannot be shared across unrelated client websites.

### What if I need custom procurement or implementation help?

Our paid one-off setup can plan and build your first campaign, and RightMessage partners can take on ongoing implementation. Use the assisted demo path if you need SSO/SAML, custom proxy or data work, compliance documentation, a custom service-level agreement, or help scoping a custom integration.

## More

- [Pricing page](https://rightmessage.com/pricing)
- [Lead alerts](https://rightmessage.com/visitor-identification/lead-alerts)
- [Integrations directory](https://rightmessage.com/integrations)
- [Site overview for agents](https://rightmessage.com/index.md)