RightMessage | Copyblogger
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The Copyblogger Pass
Get the training and tools you need to fully automate and personalize both your emails and your website.
Now that you've learned the why's of personalization, we want to help you get everything setup and put in action.
We've bundled in close to $10,000 in training, software, and individual coaching and consulting to get you from where you are now (one-size-fits-all content that is costing you conversions) to where you need to be...
Here's the exclusive offer we put together for Copyblogger customers and fans...
The How
In-depth lessons that teach you the ins and outs of understanding your customers, building out segmentation strategies, learning how to use Drip and ConvertKit, and how to fully automate and personalize your business.
Why is it so important to personalize the way you communicate with your visitors, leads, and customers?
What is the role of your website? How should you think about personalization as it applies to your on-site messaging?
We'll dig into the 4 phases of awareness that each customer and client goals through, and present ideas on how to speak individually to each phase.
Let's look at who your customers are, and develop customer personas that fit each ideal buyer.
Once you've developed personas, the next step is to automatically segment them in your email marketing database or CRM.
You'll learn how to have the content someone reads from you react to who they are, how they're behaving, and what they need from you.
You'll learn how to create a unified messaging front – over email and on your website – that is consistent and effective.
Understanding the difference between lists of subscribers and a database of contacts.
Campaigns, workflows, tags, events, ... What does it all mean? And what is the role of each?
How to get subscribers into your database. Covers the Drip widget, embedded forms, and 3rd-party API integrations.
What is the difference between Campaigns and Workflows? And how should you use both?
What is the difference between Campaigns and Workflows? And how should you use both?
Single or double opt-in? Should rules be set at the form level, or from within a Workflow? I'll show you how to best use forms.
We'll look at how to setup flat automation rules and rules within Workflows, and I'll show you how to best manage complex rule-sets.
Is there such a thing as too many tags? What should you name your tags? When should you tag, and when should you use events?
What should you store as custom fields? When and why should you make a custom field public? How can you leverage custom fields as variables within your Workflows?
We'll look at how to use Drip's JavaScript library to create opt-in forms, tag subscribers based on what they click on, track the content your subscribers read, and expose subscriber data to your website.
Go beyond just outputting custom fields. Learn how to use advanced Liquid templating filters and chains within your emails and Workflows.
How to create an email course. Lessons include using Campaigns and Workflows to host your email course (and the pros and cons of each)
Don't want to market an email course, but instead want to deliver a downloadable upon opt-in? I'll show you how to best to do this.
Launching a new product or service? Here's how to best leverage Drip to do that.
Learn how to do a flash discount sale using a sales strategy that netted me upwards of $8/subscriber.
Do you generate leads off your website? Learn how to automatically qualify, onboard, book sales calls, and prep leads to talk with you.
Want to get off the hamster wheel of writing a weekly newsletter? I'll show you how to create an evergreen newsletter that all new subscribers receive.
How to create a scoring algorithm for your subscribers, and how to trigger automation rules that kick in when a lead hits a certain threshold.
You'll see how you can make sure that you're promoting exactly what you need to promote with every email you send.
We'll go beyond just day intervals and I'll show you how to send just on certain days.
The What
Email
ESP
Website
  • Works On Any Website

    No matter what you're using to host your website, RightMessage will work right on top of it with zero performance impact.

  • No Coding Necessary

    Simply click on what you want to change and change it. Our Visual Editor makes it easy to swap out content, replace images, and hide or move content based on who's viewing a page.

  • Increase Conversions

    Simply click on what you want to change and change it. Our editor makes it easy to swap out content, replace images, and hide or move content based on who's viewing a page.

The Who
We have your back. We realize that you probably haven't done any sort of personalization before. And just giving you a tool – even with hours and hours of training – isn't enough. You want results. You want them now. And you don't want to need to figure this stuff as you go.
When you sign up for one of our packages, we'll schedule a discovery call with you. On this call, we'll learn about your business and your goals, and then our team will do as much or as little as you need us to do to get everything up and running.
We can get you fully setup – you just give us the thumbs up before everything goes live. We plan on charging a minimum of $5,000 for this consulting service, but we're including it free-of-charge if you buy a Copyblogger Pass. Oh, and if you don't get an ROI after a few months of being up? We'll refund you in full.
Basic Package
Get your feet wet with personalization and learn the basics of how to develop customer personas, segments, and speak to your audience. Includes a year of the RightMessage Starter plan.
(One time payment. If you want to renew RightMessage another year we'll ask you first.)
Includes:
  • One year of access to our RightMessage "Starter" plan (valued at $1,188)
  • Up to 5 websites (up to 100,000 total monthly visitors)
  • Unlimited users
  • Unlimited personalization campaigns
  • Segmented conversion tracking
  • RightBar
  • The Personalization Masterclass (retails at $197)
  • 1-on-1 Concierge setup (valued at $5,000)
  • Full moneyback guarantee if you don't get an ROI
Ultimate Package
All the training, tools, coaching and support you need to increase leads and sales with personalized experiences. Includes a year of the RightMessage Business plan.
(One time payment. If you want to renew RightMessage another year we'll ask you first.)
Includes:
  • One year of access to our RightMessage "Business" plan (valued at $3,588)
  • Unlimited websites (up to 500,000 total monthly visitors)
  • Unlimited users
  • Unlimited personalization campaigns
  • Two way sync between your website and email marketing platform / CRM
  • Account-based marketing
  • Segmented conversion tracking
  • RightBar
  • The Personalization Masterclass (retails at $197)
  • Mastering Drip (retails at $997)
  • Mastering ConvertKit (in development)
  • 1-on-1 Concierge setup (valued at $5,000)
  • Full moneyback guarantee if you don't get an ROI
Get a lifetime discount on either of our RightMessage plans. Note: This doesn't include any of the training the above packages include.
Starter Plan - 20% Off
Business Plan - 20% Off
"Web personalization is the “next big thing” that will quickly become the expected norm -- so get the jump on your competition. RightMessage is not only affordable, it also quickly pays for itself thanks to the proven spike in sales that you’ll experience thanks to personalizing your content and copy."
Brian Clark - Copyblogger
Psst! 👋 Want to see how we're personalizing this page for you?