Webinar Replay: Growth through lead magnets & personalization for leads at different stages of the funnel
Statistics show that more than 70% of the people who visit your website will never come back, let alone purchase what you have to offer (at least, not on the first visit).
That's why your number one goal when people visit your website should be to convert them into a subscriber. Instead of sending them from a blog post to a landing page, it's much more effective to use a lead magnet (a.k.a. content upgrade) directly embedded within your post and various placements of your website.
But you don't want to show the same CTA to everyone. You want to personalize your CTA's. Personalizing your CTA's allows you to:
- Promote different content offers to different personas
- Promote different content offers to people who have already downloaded/signed up for an offer
- Create focused homepages for visitors at different stages of the funnel as well as for customers vs non-customers
Here's what you're going to learn in this webinar:
- How to grow your list quickly through content upgrades/lead magnets
- How to personalize your opt-ins (hide/show) for existing subscribers/customers
- How to personalize your homepage for customers at different stages of the funnel