Hiding subscribe CTA's when subscribers click email links. | RightMessage

Hiding subscribe CTA's when subscribers click email links in broadcasts.

One method of maintaining communication with your email list is to send an email broadcast when you publish new content on your blog.

If the aim of your email list is to get more traffic to your website, a great way to increase traffic is to send emails that have a custom summary of the post and a link to the content to read more.



Unfortunately when the subscriber comes to your website, you may still have CTA’s on your site asking the reader to subscribe.


If you are unsure of how to start using RightMessage for adding personalized messages, a very easy personalization you can implement on your website if to hide subscribe CTA’s from your existing subscribers.


Rather than seeing the subscribe CTA’s you could add a promotion for your paid product(s).

Setting up a campaign to hide subscribe based CTA’s in RightMessage

In this article we will break down each step in the process, so you can use the same steps for your own email broadcast campaigns.

The steps to set up personalizations based on whether a person viewing the website is a subscriber or not, are below:

  • Create a segment group for your subscriber vs anonymous visitors

  • Create A Custom campaign

  • Personalize elements on the website for your subscriber visitors

Create a basic segment group to check for subscriber vs anonymous visitors

The first step is to set up a segment group that will test whether the visitor to your website is a subscriber or an anonymous visitor..

In your RightMessage dashboard for the website you are personalizing, click ‘Segments’ in the admin bar.


In the left sidebar, click the ‘+ Create a new segment group’ button to create a new segment group.


Select ‘Customer Lifecycle Stages’ as the type of segment your new segment group will be used for.




  1. Toggle to deactivate the ‘purchased fancy widget’ segment.

  2. Toggle to deactivate the ‘customer’ segment.

  3. Click the yellow ‘Create Segment Group’ button.

The new segment group will be saved and automatically appear in the left sidebar.

To make sure your new segment is saved, click the ‘Publish’ button in the top right corner of the screen.


Create a new campaign

In order to use RightMessage to personalize the website to remove subscribe CTA’s for talready subscribed visitors, you will need to create a ‘campaign’.

Click ‘Dashboard’ in the RightMessage admin bar to navigate back to the main dashboard area.


If you have not created a campaign before, click the yellow ‘Create A Campaign’ button.


If you are creating an additional campaign, click the ‘+ start a new campaign’ button at the top left of the screen.


For a campaign to personalize the website to show and hide subscriber based CTA’s, click the ‘Hide email opt-in forms for subscribers and customers’ option.


Click the grey ‘Already set up a segment group of lifecycle stages’ button.


Select the Segment Group that was set up in the previous step.

Click the yellow ‘Set Up Campaign’ button.


RightMessage will automatically create the new campaign and will redirect you to the campaign editing area for you to begin personalizing the elements of your website for each segment.


Personalize the website to hide subscriber based CTA’s

The campaign editing area in RightMessage is used to personalize various elements on a website page(s). The personalizations you add will apply to your website traffic based on the segments and conditions you defined in the segment group.

To start personalizing an element for your campaign, hover over the website and use the pink outline feature to locate the element you want to personalize.

The outline feature will specify the type of element you are hovering over - such as a link, headline, paragraph, list item, image or other type of element.

Click on the highlighted element you want to personalize. A box will show under the element with an option to personalize the element or cancel the selection.

Click the option to ‘Start Personalizing This …’


The personalization editing tool will display on the screen containing the options available for personalizing the element.

The ‘Modify’ settings tab in the personalization editing area will provide options to make changes to the text, the visibility of the element and adjust the styling of the element.

To hide the element, toggle the arrow beside ‘Visibility’.


In the drop down provided, select ‘Hide’.

The form is now hidden on the page for the ‘Customer’ segment.


Personalize the website to show a different promotion for subscribers

To personalize a second element for your campaign, hover over the website and use the pink outline feature to locate another element you want to personalize.

Click on the highlighted element and select the option to ‘Start Personalizing This …’


The personalization editing tool will display on the screen containing the options available for personalizing the element.

The ‘Modify’ settings tab in the personalization editing area will provide options to make changes to the text and styling of the element.

Toggle the arrow beside ‘Text’.


In the text editing field provided, add the new text to show to your subscribers.


Publish

To ensure your the personalization(s) for the selected segment(s) are saved, click the ‘Publish’ button in the top right corner of the screen.