--- title: "MailerLite Integration: Personalize Your Website with MailerLite Groups | RightMessage" description: "Connect RightMessage with MailerLite to personalize your website and landing pages using MailerLite groups and custom fields." canonical: "https://rightmessage.com/integrations/mailerlite" --- # Use MailerLite data to personalize your website and landing pages. Your MailerLite groups and custom fields already tell you who someone is: a lead, a customer, or which offer brought them in. RightMessage brings that to your website. When a subscriber clicks a link in your MailerLite emails, we recognize them and change the headline, offer, or call to action they see. Quiz and survey answers go back to MailerLite as custom field values, so your next email can use them too. Start here ## Connect MailerLite to the pages you already have. Use your existing MailerLite contact data to personalize the pages that already drive leads and sales. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) ## What you can do with MailerLite + RightMessage. ### Generate more leads with personalized forms Show different opt-in offers based on what visitors are reading, where they came from, and whether they're already subscribed to MailerLite. Hide opt-in forms for existing subscribers. Show upgrade paths to customers. Display contextual lead magnets that match page content. ### Collect rich segmentation data with surveys and quizzes Use quiz funnels and surveys to learn what your visitors need, then sync that data back to MailerLite as groups and custom fields. Build segments based on goals, challenges, experience level, and interests. ### Personalize using MailerLite data + on-site behavior Combine MailerLite subscriber data with real-time behavior to show perfectly relevant content. Use groups, custom fields, and engagement data to segment visitors. Show different headlines, testimonials, CTAs, and more based on who's visiting and what they need. ## All the data you need for smarter personalization. Pull subscriber data from MailerLite, combine it with on-site behavior, and create experiences that convert. ### Subscriber identification Show lead magnets to anonymous visitors and personalized content to MailerLite subscribers. RightMessage recognizes a subscriber once they've clicked an identifying link in a MailerLite email or submitted a form in that browser, not on every anonymous visit from someone who happens to be on your list. ### Custom fields Pull any custom field from MailerLite for personalization. Industry, company size, role, preferences—whatever you're storing can drive website content. ### Answers saved back to MailerLite Quiz and survey answers go to the subscriber in MailerLite as custom field values. New signups can join a MailerLite group you choose. ### Pages viewed Personalize based on which pages visitors have viewed, how many times they've visited, and what content they've consumed on your site. ### Ad campaigns & referrers Segment by UTM parameters, referral source, or specific campaigns. Match your website content to the ad or link that brought visitors in. ### New vs returning visitors Show different content to first-time visitors versus people who've been to your site before. Tailor the experience based on familiarity. ### Geographic location Personalize by country, region, or city. Show local pricing, region-specific offers, or testimonials from nearby customers. ## Popular use cases for MailerLite. See how other MailerLite users are using RightMessage to personalize their websites and grow their businesses. A software company shows its pricing page differently to subscribers in its "Trial" and "Customers" groups. People in a trial see a setup call, customers see an upgrade offer, and everyone else sees the usual pricing. An agency asks visitors one question about their budget and saves the answer to a MailerLite custom field. Its services page then leads with the package that fits, and the follow-up emails can too. A marketing team hides its newsletter signup from people who are already subscribed and shows them a webinar invitation instead. ## Tips for using RightMessage with MailerLite. - Use MailerLite groups to show different homepage CTAs: a lead magnet for prospects in your "Newsletter" group, an upgrade offer for customers in your "Customers" group - Store quiz and survey responses as MailerLite custom fields, then personalize sales pages based on answers like "business_type" or "experience_level" - Hide email signup forms from visitors who are already MailerLite subscribers to avoid annoying your existing audience - Personalize greetings using MailerLite native fields like first name, company, and location for a more personal website experience - Add the {$email} merge tag to links in your MailerLite campaigns so RightMessage can identify returning subscribers when they click through ## Frequently asked questions. How do I personalize my website using MailerLite groups?+ MailerLite groups work like tags in other platforms. Once RightMessage recognizes a subscriber, it reads which groups they belong to, and you can show different content by group. For example, show a demo invitation to people in your 'Webinar attendees' group and a lead magnet to people who aren't subscribed yet. Can RightMessage add subscribers to MailerLite groups automatically?+ Yes, when they sign up. An Email question in a RightMessage form or quiz can add the new subscriber to a MailerLite group you choose. Quiz and survey answers go to custom fields instead, since you can't map individual answers to a group. Either way, RightMessage reads group membership for personalization. What MailerLite data syncs with RightMessage?+ RightMessage syncs subscriber groups, custom field values, and native fields like first name, last name, company, city, state, country, phone, and ZIP code. We read this data to personalize your website and write quiz or survey responses back as custom field values. RightMessage reads it once a subscriber is recognized, from an email link or a form they submit. How do I identify returning MailerLite subscribers on my website?+ Add our merge tag to links in your MailerLite campaigns. When creating email links, append ?rm_ml={$email} to the URL. When subscribers click these links, RightMessage identifies them and loads their MailerLite data for personalization. This simple setup takes just a few minutes to configure. Can I use MailerLite segments for personalization?+ MailerLite segments are dynamic filters that update automatically based on subscriber behavior. While RightMessage cannot directly access segment membership, you can achieve the same result using groups. Create groups that mirror your segment criteria, or use the underlying custom fields and subscriber data that your segments are built on. How does RightMessage connect to MailerLite?+ RightMessage connects to MailerLite through a secure API integration. In your RightMessage settings, select MailerLite as your email platform and authorize the connection. RightMessage will automatically import your groups, segments, and custom fields. The setup takes about 2 minutes. What MailerLite data can I use for personalization?+ You can personalize based on any data in MailerLite: groups, custom fields, segments, and subscriber status. Use this data to show different headlines, CTAs, testimonials, images, and entire content sections based on who's visiting your website. Can I sync survey and quiz responses back to MailerLite?+ Yes. RightMessage syncs bidirectionally with MailerLite. When visitors answer quiz or survey questions, their responses are automatically saved to MailerLite as groups and/or custom fields. This lets you use that data in your email sequences and automations. How do I hide opt-in forms for existing MailerLite subscribers?+ Yes, for the subscribers RightMessage has identified. When a subscriber clicks a link in one of your MailerLite emails, RightMessage can recognize them, provided MailerLite's link setup includes the identifying parameter. Submitting a form on your site identifies someone too. From then on, return visits in that same browser can hide the opt-in and show something more useful instead. Someone on your list who hasn't been identified in that browser yet still sees the opt-in. Does RightMessage work with my existing MailerLite groups and automations?+ Absolutely. RightMessage imports all your existing MailerLite groups and custom fields. You can immediately start personalizing your website based on data you've already collected. No need to start from scratch or migrate anything. Need detailed setup instructions? Read our [MailerLite integration guide →](https://rightmessage.com/help/integrating-rightmessage-with-mailerlite) Ready to launch? ## Start personalizing your MailerLite experience. Keep your current stack, connect the data you already have, and ship more relevant experiences without rebuilding your site. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)