---
title: "Audience Insights & AI Recommendations"
description: "See which audiences convert, where leads drop off, and get AI-assisted recommendations based on the audiences and experiences driving those results."
canonical: "https://rightmessage.com/insights-and-recommendations"
---

# Know what’s converting. And what to improve next.

This is personalizedFraming insights around the outcomes your business measures.

RightMessage connects what visitors do, what they tell you, which audience they belong to, and whether they convert. Then Righty (our AI agent) compares how your audiences convert and recommends a specific change worth testing when you open the app.

[Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)

Success story

> “The opportunity to gather quality data and feed it back so customers feel deeply seen and understood—that creates trust.”

**Heidi Weinberg**Fashion design educator, Sew Heidi

+8

Current leads visiting your website

**19.10%**Opt-in rate

↑ 7.0%

**3,816**CTA conversions

↓ 0.6%

**11,106**Answers

↑ 5.3%

**1,162**Contacts enriched

↓ 8.8%

**+41.28%**Conversion lift

↑ 3.9%

Sample data · last 7 days

Form viewsConversionsOpt-in rate

This is personalizedShowing the conversion metrics and funnel that fit your business.

## Your data should tell you what to do next.

A dashboard full of numbers still leaves you asking the same question: what should I change? RightMessage connects the result to the audience behind it, then turns the strongest pattern into a specific change worth testing.

### See what happened

Track exposures, conversions, conversion rate, goal attribution, and where people stop moving through a flow.

### Find the pattern

Compare what different audiences do, what they answer, and which offers or campaigns move them.

### Choose a useful test

Righty turns the strongest difference between audiences into a specific change worth testing.

### See it the moment you log in

Open RightMessage and review the latest quick stats, patterns, and recommendations without digging through another reporting tool.

Recommendations from your data

## Righty compares your audiences and flags the change worth testing.

RightMessage keeps an eye on the pages people visit, the questions they answer, the audience they belong to, and what converts. When a useful pattern shows up, Righty gives you two ways to use it: bring in more people like them, or convert more of the people already on your site.

Insights/**Growth opportunities**

Sample workspaceContinuously analyzing new data

![Righty](https://rightmessage.com/_next/image?url=%2Fdemo%2Frighty-light.jpg\&w=3840\&q=75)![Righty](https://rightmessage.com/_next/image?url=%2Fdemo%2Frighty-dark.jpg\&w=3840\&q=75)

Righty

Opportunity feed

Data flowing in

Pages viewed8,614

Quiz & survey answers1,942

Audience traits3,208

Conversions876

New pattern found

### Agency visitors are 2.3× more likely to convert on pricing

Agency visitors**8.4%**

Everyone else**3.6%**

Turn the pattern into a test

## You shouldn’t have to stare at another dashboard and guess what to change.

Start with one recommendation, inspect the audience and evidence behind it, and turn it into a change you can measure. No mystery strategy deck required.

[Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)

Success story

> “This has resulted in a 62% increase in sales from new subscribers.”

**Julia Saxena**Marketing Manager, Forte Labs

Data integrations + site compatibility

## Enhance, don’t replace, your current stack.

RightMessage runs on the CMS, website builder, framework, and landing pages you already use, and connects directly to your ESP or CRM when a campaign needs contact data. There are no pages to rebuild, DNS records to update, or systems to replace.

[Explore all 98 supported platforms](https://rightmessage.com/integrations)

![ActiveCampaign logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Factivecampaign.png\&w=96\&q=75)ActiveCampaign

![Beehiiv logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fbeehiiv.png\&w=96\&q=75)Beehiiv

![Bento logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fbento.png\&w=96\&q=75)Bento

![Braze logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fbraze.png\&w=96\&q=75)Braze

![ClickFunnels logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fclickfunnels.png\&w=96\&q=75)ClickFunnels

![Customer.io logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fcustomerio.png\&w=96\&q=75)Customer.io

![Drip logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fdrip.png\&w=96\&q=75)Drip

![Encharge logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fencharge.png\&w=96\&q=75)Encharge

![Ghost logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fghost.png\&w=96\&q=75)Ghost

![GoHighLevel logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fgohighlevel.png\&w=96\&q=75)GoHighLevel

![HubSpot logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fhubspot.png\&w=96\&q=75)HubSpot

![Intercom logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fintercom.png\&w=96\&q=75)Intercom

![Kajabi logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fkajabi.png\&w=96\&q=75)Kajabi

![Keap logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fkeap.png\&w=96\&q=75)Keap

![Kit logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fkit.png\&w=96\&q=75)Kit

![Klaviyo logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fklaviyo.png\&w=96\&q=75)Klaviyo

![Leadpages logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fleadpages.png\&w=96\&q=75)Leadpages

![Mailchimp logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fmailchimp.png\&w=96\&q=75)Mailchimp

![MailerLite logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fmailerlite.png\&w=96\&q=75)MailerLite

![Ontraport logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fontraport.png\&w=96\&q=75)Ontraport

![Shopify logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fshopify.png\&w=96\&q=75)Shopify

![Squarespace logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fsquarespace.png\&w=96\&q=75)Squarespace

![Teachable logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fteachable.png\&w=96\&q=75)Teachable

![Unbounce logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Funbounce.png\&w=96\&q=75)Unbounce

![Userlist logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fuserlist.png\&w=96\&q=75)Userlist

![Webflow logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fwebflow.png\&w=96\&q=75)Webflow

![WordPress logo](https://rightmessage.com/_next/image?url=%2Fintegrations%2Fwordpress.png\&w=96\&q=75)WordPress

Get Started

## See what RightMessage could change on your website.

We’ll show you how RightMessage works, map the first campaign we’d build for your site, and help you decide whether it’s the right fit. Or start a 14-day trial and explore it yourself.

[Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)

## Common questions about how we surface insights.

Still unsure? Here are some of the most common questions we get.

### Ask your AI assistant about us

Get unbiased, personalized advice from probably the thing that knows you best (your AI of choice) about how RightMessage could help you.

[ChatGPT (opens in a new tab)](https://chatgpt.com/?q=Help+me+evaluate+how+RightMessage%27s+insights+and+recommendations+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+insights+and+recommendations%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Finsights-and-recommendations%0A-+Page+summary%3A+How+RightMessage+reports+performance+and+identifies+personalization+opportunities.%0A-+Application+focus%3A+Focus+on+understanding+audience+conversion+and+drop-off%2C+reading+A%2FB+test+verdicts%2C+then+choosing+a+useful+personalization+improvement+to+measure.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Finsights-and-recommendations.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Claude (opens in a new tab)](https://claude.ai/new?q=Help+me+evaluate+how+RightMessage%27s+insights+and+recommendations+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+insights+and+recommendations%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Finsights-and-recommendations%0A-+Page+summary%3A+How+RightMessage+reports+performance+and+identifies+personalization+opportunities.%0A-+Application+focus%3A+Focus+on+understanding+audience+conversion+and+drop-off%2C+reading+A%2FB+test+verdicts%2C+then+choosing+a+useful+personalization+improvement+to+measure.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Finsights-and-recommendations.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Perplexity (opens in a new tab)](https://www.perplexity.ai/search/new?q=Help+me+evaluate+how+RightMessage%27s+insights+and+recommendations+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+insights+and+recommendations%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Finsights-and-recommendations%0A-+Page+summary%3A+How+RightMessage+reports+performance+and+identifies+personalization+opportunities.%0A-+Application+focus%3A+Focus+on+understanding+audience+conversion+and+drop-off%2C+reading+A%2FB+test+verdicts%2C+then+choosing+a+useful+personalization+improvement+to+measure.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Finsights-and-recommendations.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)[Google AI Mode (opens in a new tab)](https://www.google.com/search?udm=50\&q=Help+me+evaluate+how+RightMessage%27s+insights+and+recommendations+could+apply+to+my+business.+This+is+a+RightMessage+product+evaluation%2C+not+a+general+category+search.%0A%0AFirst%3A%0A-+If+you+already+know+my+business+and+website+from+this+conversation+or+saved+context%2C+name+the+business+and+website+you+are+using%2C+then+continue.%0A-+Otherwise%2C+ask+me+for+my+website+URL+and+stop.+Do+not+give+generic+recommendations+before+I+reply.%0A%0AOnce+you+have+my+website%2C+keep+the+research+limited+to+my+public+website+and+RightMessage.+Do+not+search+for%2C+discuss%2C+or+compare+other+vendors+unless+I+explicitly+ask.%0A%0ARightMessage+topic+and+sources%3A%0A-+Topic%3A+RightMessage%27s+insights+and+recommendations%0A-+Canonical+page%3A+https%3A%2F%2Frightmessage.com%2Finsights-and-recommendations%0A-+Page+summary%3A+How+RightMessage+reports+performance+and+identifies+personalization+opportunities.%0A-+Application+focus%3A+Focus+on+understanding+audience+conversion+and+drop-off%2C+reading+A%2FB+test+verdicts%2C+then+choosing+a+useful+personalization+improvement+to+measure.%0A-+Page+brief%3A+https%3A%2F%2Frightmessage.com%2Fai%2Fpages%2Finsights-and-recommendations.md%0A-+Product+overview%3A+https%3A%2F%2Frightmessage.com%2Fllms.txt%0A%0ARead+my+public+website+and+the+three+exact+RightMessage+URLs+above.+Use+only+those+RightMessage+URLs+for+claims+about+the+product.+Do+not+follow+links+to+comparison+pages+or+substitute+third-party+sources.+If+a+RightMessage+URL+is+unavailable%2C+name+it+and+ask+me+to+paste+its+contents+before+continuing.%0A%0AThen%3A%0A1.+Briefly+summarize+the+business+context+you+found+on+my+website.%0A2.+Recommend+up+to+three+concrete+ways+this+exact+RightMessage+topic+could+apply.+For+each%2C+name+the+page+or+journey%2C+audience%2C+known+signal+or+question+RightMessage+would+use%2C+what+would+change%2C+and+the+metric+to+watch.%0A3.+Choose+the+strongest+place+to+start+and+explain+why.%0A4.+State+any+missing+information%2C+implementation+dependency%2C+or+reason+RightMessage+may+not+fit.+If+a+simpler+non-vendor+approach+is+enough%2C+say+so+without+recommending+a+competing+product.%0A%0ASeparate+website+observations+from+assumptions.+Do+not+invent+capabilities%2C+integrations%2C+customer+data%2C+or+results.+Do+not+assume+that+visiting+an+industry+use-case+page+means+my+business+is+in+that+industry.)

See the prompt

[Page brief (opens in a new tab)](https://rightmessage.com/ai/pages/insights-and-recommendations.md)[Product overview (opens in a new tab)](https://rightmessage.com/llms.txt)

```
Help me evaluate how RightMessage's insights and recommendations could apply to my business. This is a RightMessage product evaluation, not a general category search.

First:
- If you already know my business and website from this conversation or saved context, name the business and website you are using, then continue.
- Otherwise, ask me for my website URL and stop. Do not give generic recommendations before I reply.

Once you have my website, keep the research limited to my public website and RightMessage. Do not search for, discuss, or compare other vendors unless I explicitly ask.

RightMessage topic and sources:
- Topic: RightMessage's insights and recommendations
- Canonical page: https://rightmessage.com/insights-and-recommendations
- Page summary: How RightMessage reports performance and identifies personalization opportunities.
- Application focus: Focus on understanding audience conversion and drop-off, reading A/B test verdicts, then choosing a useful personalization improvement to measure.
- Page brief: https://rightmessage.com/ai/pages/insights-and-recommendations.md
- Product overview: https://rightmessage.com/llms.txt

Read my public website and the three exact RightMessage URLs above. Use only those RightMessage URLs for claims about the product. Do not follow links to comparison pages or substitute third-party sources. If a RightMessage URL is unavailable, name it and ask me to paste its contents before continuing.

Then:
1. Briefly summarize the business context you found on my website.
2. Recommend up to three concrete ways this exact RightMessage topic could apply. For each, name the page or journey, audience, known signal or question RightMessage would use, what would change, and the metric to watch.
3. Choose the strongest place to start and explain why.
4. State any missing information, implementation dependency, or reason RightMessage may not fit. If a simpler non-vendor approach is enough, say so without recommending a competing product.

Separate website observations from assumptions. Do not invent capabilities, integrations, customer data, or results. Do not assume that visiting an industry use-case page means my business is in that industry.
```

What data does RightMessage use for insights?+

RightMessage can use activity it records on your site, traffic and campaign context, quiz/survey/form answers, audience membership, and supported ESP/CRM data for identified contacts. The available context depends on what you collect and connect.

Where do recommendations appear?+

Recommendations appear inside the app when you review your account. RightMessage surfaces the strongest patterns, the audience behind them, and suggested next moves in the same workflow.

How often are insights and recommendations updated?+

RightMessage updates the audience and goal data as new activity comes in, and recommendations are regenerated from the latest signals whenever you review them in the app. Your recommendations also refresh as new patterns emerge.

Does RightMessage automatically make the recommended changes?+

No. Righty surfaces the pattern and recommends a next move. You decide which recommendation to use, make any edits you want, and publish when you are ready.

Can I see how different audiences and variations convert?+

Yes. RightMessage reports which experiences were shown and how audiences and versions performed against the conversion goal you configured. Flow reporting also shows completion and drop-off, and a campaign holdback compares personalized content with the original. On Pro, you can A/B test versions of the original page and of each audience's changes; RightMessage checks every test weekly and gives a plain-language verdict once one version is clearly better or worse.

Does this replace Google Analytics or a product analytics tool?+

No. RightMessage focuses on the audience, personalization, flow, and goal data it controls, then turns that data into practical next actions. It complements the broader analytics tools already in your stack: if you enable the Google Analytics 4, Google Tag Manager or PostHog app, RightMessage sends each visitor's test version and holdback group to that tool, so you can analyze tests alongside the rest of your data.

## One platform, from the first answer to the next change worth making.

Ask useful questions, recognize known leads when they come back, build audiences, personalize what each visitor sees, test what works, and learn what to change next. Each part feeds the others.

### [Website Personalization](https://rightmessage.com/website-personalization)

[Change headlines, CTAs, forms, and offers for each visitor without duplicating pages.](https://rightmessage.com/website-personalization)

[Learn more](https://rightmessage.com/website-personalization)

### [A/B Testing](https://rightmessage.com/ab-testing)

[Test the page everyone sees and each audience’s changes, then read a plain-language verdict every week. You decide when to end a test and which version to keep.](https://rightmessage.com/ab-testing)

[Learn more](https://rightmessage.com/ab-testing)

### [Audience Segmentation](https://rightmessage.com/segment-your-list)

[Build audiences from behavior, traffic source, quiz/survey answers, on-site activity, and customer data in your ESP/CRM, then reuse them across pages, forms, and follow-up.](https://rightmessage.com/segment-your-list)

[Learn more](https://rightmessage.com/segment-your-list)

### [Quizzes, Surveys, and Forms](https://rightmessage.com/quiz-assessment-funnels)

[Ask useful questions, qualify each lead, and keep using the answers on later pages and in follow-up.](https://rightmessage.com/quiz-assessment-funnels)

[Learn more](https://rightmessage.com/quiz-assessment-funnels)

### [Visitor Identification](https://rightmessage.com/visitor-identification)

[See which known contacts from your ESP/CRM are on your site right now and what they’re doing, and alert your team when a hot one comes back. No IP guessing.](https://rightmessage.com/visitor-identification)

[Learn more](https://rightmessage.com/visitor-identification)

### Insights & Recommendations

See which audiences convert and where leads drop off, then get a specific recommendation for what to test next.

You are here