---
title: "Website personalization"
description: "Adapt existing pages for known audiences and arrival context."
canonical: "https://rightmessage.com/help/topics/website-personalization"
---

# Website personalization

Adapt existing pages for known audiences and arrival context.

## Topics

- [Troubleshooting](https://rightmessage.com/help/topics/website-personalization-troubleshooting.md)
- [Paid ads](https://rightmessage.com/help/topics/paid-ads.md)
- [Email personalization](https://rightmessage.com/help/topics/email-personalization.md)

## Articles

- [Create a website personalization campaign](https://rightmessage.com/help/create-a-personalization-campaign.md) — You'll choose a starting page and, if you like, the segments you want to personalize for, then open your campaign and make the first change.
- [Change copy, images, links, and page sections](https://rightmessage.com/help/personalize-page-content.md) — You'll use the campaign editor to change text, images, links, and styles for an audience, then compare your changes with the original page.
- [Manage campaign audiences and fallback content](https://rightmessage.com/help/personalization-audiences.md) — You'll choose who sees each set of page changes, organize your audiences, and keep the original page for visitors who don't match.
- [Choose which overlapping audience comes out on top](https://rightmessage.com/help/audience-overlaps.md) — You'll spot audiences that change the same part of your page and choose which takes priority when a visitor matches both.
- [Preview personalization by audience](https://rightmessage.com/help/preview-personalization-by-audience.md) — You'll check your personalized page for each audience and combination, try different screen widths, and preview unpublished changes on your website.
- [Edit copy in the Matrix](https://rightmessage.com/help/edit-copy-in-the-matrix.md) — You'll compare page copy across audiences, edit several cells, and paste copy from a spreadsheet without leaving the campaign editor.
- [Write page copy with Righty](https://rightmessage.com/help/write-page-copy-with-righty.md) — You'll ask Righty for audience-specific copy, fill gaps in your Matrix, and review or undo its draft changes before publishing.
- [Prevent a flash of original content](https://rightmessage.com/help/how-to-prevent-flash-of-original-content-fooc-with-the-rmcloak-css-class.md) — You'll hide a changing headline while RightMessage loads, so visitors don't briefly see the original wording before their personalized version.
- [Retest personalization after a website redesign](https://rightmessage.com/help/migrate-personalization-to-a-new-site.md) — You'll update your campaign URLs and page targets after a redesign, then check each audience on the new site before going live.
- [Select stable page elements for personalization](https://rightmessage.com/help/how-the-point-and-click-personalization-selector-works.md) — You'll select the headline, link, image, or section you mean to change, then choose how RightMessage finds it again.
- [Use personalized phrases with fallbacks](https://rightmessage.com/help/personalized-phrases.md) — You'll tailor a few words to someone's segment, keep a useful fallback, and check how every version reads in the full sentence.
- [Campaign settings and lifecycle reference](https://rightmessage.com/help/campaign-settings-reference.md) — You'll find campaign controls for audiences, page URLs, goals, reports, and visitor activity, including what happens when you disable or delete a campaign.
- [Target domains, paths, and stable page elements](https://rightmessage.com/help/personalization-page-targeting.md) — You'll choose which pages a change applies to and whether Smart Match or a CSS selector finds the element you want to change.
- [Campaign editor controls reference](https://rightmessage.com/help/visual-editor-reference.md) — You'll find the controls for editing audience-specific page content, comparing copy in Matrix, previewing combinations, and reviewing changes before you publish.
- [Personalization, SEO, speed, and website questions](https://rightmessage.com/help/personalization-and-site-faq.md) — Find out how personalization works with your existing website, forms, search traffic, and page speed, and what you'll need to check after a redesign.