--- title: "Reports and optimization" description: "Read results, define conversions, and compare experiments." canonical: "https://rightmessage.com/help/topics/reporting" --- # Reports and optimization Read results, define conversions, and compare experiments. ## Articles - [See how your flow is doing](https://rightmessage.com/help/measure-your-first-journey.md) — In this guide, you'll see what visitors do with your questions and offers, find where they stop, and decide what to change next. - [Compare personalization with a holdback](https://rightmessage.com/help/a-b-testing-your-website-personalization.md) — You'll hold some visitors back from your campaign, then see whether the personalized page converts better than your page as it is. - [Run an A/B test on a page or an audience](https://rightmessage.com/help/run-an-ab-test-on-a-page-or-audience.md) — You'll build versions of a page or of one audience's changes in the campaign editor, check how long a verdict might take, then start the test and publish. - [Testing tab reference](https://rightmessage.com/help/testing-tab-reference.md) — You'll find what every part of a campaign's Testing tab means, from the holdback card to each A/B test card's status, versions table, and actions. - [End a test and deploy the winner until your site is updated](https://rightmessage.com/help/end-a-test-and-deploy-the-winner.md) — You'll end an A/B test, keep the version you choose, and keep showing an Original page winner until your website has the changes, then undeploy it. - [Read A/B test results, the weekly trend, and testing with low traffic](https://rightmessage.com/help/read-ab-test-results-and-test-with-low-traffic.md) — You'll learn how to read a test's numbers and weekly trend, what the time-to-verdict estimate tells you, and how to test honestly when your site gets little traffic. - [What RightMessage testing doesn't do](https://rightmessage.com/help/what-rightmessage-testing-doesnt-do.md) — Get straight answers about the kinds of tests and statistics RightMessage doesn't offer, and what to use instead. - [Connect Stripe and see which segments buy](https://rightmessage.com/help/connect-stripe-revenue.md) — You'll connect Stripe with a read-only key, then see how much revenue each segment and answer brings in, right next to how many visitors it has. - [Revenue Overview reference](https://rightmessage.com/help/revenue-overview.md) — You'll see what your Stripe customers have paid, which segments they come from, and what they bought after seeing your flows, pages, and offers. Here's how each number works. - [Create and manage conversion goals](https://rightmessage.com/help/goals-and-conversion-tracking.md) — You'll track the page visits, clicks, or form submissions that matter to you, then use those goals to measure your campaigns. - [Track conversions with JavaScript and give goals a value](https://rightmessage.com/help/track-conversions-with-javascript.md) — You'll count conversions your site's code knows about, like a completed checkout, and see the value each campaign or test version brings in. - [Review and act on optimization recommendations](https://rightmessage.com/help/optimizations.md) — You'll use Righty's recommendations to choose a change, build it as a draft, and check it before it goes live. - [Test questions, forms, and offers](https://rightmessage.com/help/split-testing-questions-and-offers.md) — You'll compare two versions of a question, form, or offer, see how visitors respond, and choose which version to keep. - [Test whole flows](https://rightmessage.com/help/a-b-testing-and-split-testing-flows.md) — You'll compare two ways through a flow, see where visitors finish or stop, and publish the version you choose to keep. - [Use Growth Ideas to draft useful content](https://rightmessage.com/help/growth-ideas.md) — You'll turn what your visitors share into a content draft, then work with Righty to make it useful for your audience. - [How campaign and A/B test verdicts work](https://rightmessage.com/help/campaign-experiment-decisions.md) — You'll learn when a campaign holdback or A/B test can reach a verdict, what each state means, and why changing report dates doesn't change it. - [Dashboard sections and reporting windows](https://rightmessage.com/help/dashboard-reference.md) — Find the dashboard numbers you need, see which dates they cover, and understand what each section counts. - [How revenue by segment is counted](https://rightmessage.com/help/revenue-by-segment-reference.md) — You'll learn how RightMessage matches Stripe buyers to visitors, credits their revenue to segments and answers, and works out Worth, so you can trust what each number means. - [Manage weekly reports and optimization emails](https://rightmessage.com/help/report-emails.md) — Choose whether you receive weekly reports and optimization emails, and find out what they include, when they arrive, and how draft reminders work. - [Needs attention checks and actions](https://rightmessage.com/help/needs-attention-reference.md) — You'll see what each dashboard warning means, including the A/B test, campaign, survey, quiz and sync alerts, where to go to fix it, and how to bring back a warning you've ignored. - [Understand your audience's answers and behavior](https://rightmessage.com/help/understanding-your-audience.md) — You'll see what visitors answer, which segments they belong to, and how their conversion rates differ, with the limits of each comparison explained. - [Read flow metrics and engagement](https://rightmessage.com/help/flow-performance.md) — You can see how often a flow runs, which way people go, and what they answer. Here's what each measurement, filter, and export includes. - [See how your widgets, forms, and offers are doing](https://rightmessage.com/help/widget-and-offer-results.md) — You'll see who views, answers, clicks, or submits your content, and understand why widget and shared-content reports can show different counts. - [Read and manage your split tests](https://rightmessage.com/help/split-test-results-reference.md) — You'll find what each test metric means, what you can edit, and how to start, finish, or remove a test without confusing it with campaign testing. - [Website stats and traffic reference](https://rightmessage.com/help/website-stats-reference.md) — You can see where visitors come from, which pages they visit, and where they convert. Here's how the dates, filters, and counts work. - [Reporting and experiment questions](https://rightmessage.com/help/measurement-faq.md) — Find answers when your report numbers don't match, data is missing, or you're unsure what a conversion or test tells you.