---
title: "Paid ads"
description: "Connect your ad platforms, give each ad's visitors their own version of the landing page, and measure what it changes."
canonical: "https://rightmessage.com/help/topics/paid-ads"
---

# Paid ads

Connect your ad platforms, give each ad's visitors their own version of the landing page, and measure what it changes.

## Articles

- [Connect Meta Ads](https://rightmessage.com/help/connect-meta-ads.md) — You'll connect your Meta ad account read-only, pick the account whose ads send people to your site, and let RightMessage import your ads and keep them in sync every hour.
- [Turn your ads into audiences](https://rightmessage.com/help/ad-audiences.md) — You'll see how RightMessage places each ad in your segment groups, review its picks before they go live, and fix ads whose segment your own rules already decide.
- [Read the Ads page](https://rightmessage.com/help/ads-page.md) — You'll see what visitors from each ad did on your site, which landing pages give each ad audience its own version, and where an ad or a page is still missing.
- [How lift is measured on the Ads page](https://rightmessage.com/help/ads-lift.md) — Find out what the Ads page's personalization lift compares, why it can differ a lot from the Campaigns page, and what Too early and the range bar mean.