---
title: "How RightMessage works"
description: "Understand visitors, shared data, experiences, and publication."
canonical: "https://rightmessage.com/help/topics/concepts"
---

# How RightMessage works

Understand visitors, shared data, experiences, and publication.

## Articles

- [Drafts, published changes, and immediate actions](https://rightmessage.com/help/drafts-and-publishing.md) — You'll learn which changes you can prepare in a draft, how to preview them, and which actions take effect without publishing.
- [Flows, widgets, forms, and campaigns](https://rightmessage.com/help/flows-widgets-campaigns.md) — You'll learn how flows decide what visitors see, widgets put them on your site, forms collect information, and campaigns change your pages.
- [How visitor identification works](https://rightmessage.com/help/how-do-we-identify-returning-subscribers-or-contacts.md) — You'll learn how RightMessage recognizes a contact in their browser, uses their CRM data, and remembers them when they return.
- [Segments, questions, and responses](https://rightmessage.com/help/how-we-segment-your-visitors.md) — You'll learn how answers and visitor behavior become segments you can use to show people more relevant questions, pages, and offers.
- [Visitors, responses, segments, and contact fields](https://rightmessage.com/help/visitor-data-and-identity.md) — You'll learn what RightMessage remembers about a visitor, how answers become segments, and what needs to happen before your CRM updates.