---
title: "A/B testing"
description: "Test pages, audiences, questions, offers, and flows, read the weekly verdicts, and keep the version that wins."
canonical: "https://rightmessage.com/help/topics/ab-testing"
---

# A/B testing

Test pages, audiences, questions, offers, and flows, read the weekly verdicts, and keep the version that wins.

## Articles

- [A/B testing in RightMessage](https://rightmessage.com/help/ab-testing-in-rightmessage.md) — You'll see what you can A/B test, where each test lives, how tests reach a verdict, and which plan each kind needs.
- [Run an A/B test on a page or an audience](https://rightmessage.com/help/run-an-ab-test-on-a-page-or-audience.md) — You'll build versions of a page or of one audience's changes in the campaign editor, check how long a verdict might take, then start the test and publish.
- [Testing tab reference](https://rightmessage.com/help/testing-tab-reference.md) — You'll find what every part of a campaign's Testing tab means, from the holdback card to each A/B test card's status, versions table, and actions.
- [Read A/B test results, the weekly trend, and testing with low traffic](https://rightmessage.com/help/read-ab-test-results-and-test-with-low-traffic.md) — You'll learn how to read a test's numbers and weekly trend, what the time-to-verdict estimate tells you, and how to test honestly when your site gets little traffic.
- [End a test and deploy the winner until your site is updated](https://rightmessage.com/help/end-a-test-and-deploy-the-winner.md) — You'll end an A/B test, keep the version you choose, and keep showing an Original page winner until your website has the changes, then undeploy it.
- [How campaign and A/B test verdicts work](https://rightmessage.com/help/campaign-experiment-decisions.md) — You'll learn when a campaign holdback or A/B test can reach a verdict, what each state means, and why changing report dates doesn't change it.
- [Compare personalization with a holdback](https://rightmessage.com/help/a-b-testing-your-website-personalization.md) — You'll hold some visitors back from your campaign, then see whether the personalized page converts better than your page as it is.
- [Test questions, forms, and offers](https://rightmessage.com/help/split-testing-questions-and-offers.md) — You'll compare two versions of a question, form, or offer, see how visitors respond, and choose which version to keep.
- [Test whole flows](https://rightmessage.com/help/a-b-testing-and-split-testing-flows.md) — You'll compare two ways through a flow, see where visitors finish or stop, and publish the version you choose to keep.
- [A/B Testing page and split test reference](https://rightmessage.com/help/split-test-results-reference.md) — You'll find what each test metric means, what you can edit, and how to start, finish, or remove a test without confusing it with campaign testing.
- [What RightMessage testing doesn't do](https://rightmessage.com/help/what-rightmessage-testing-doesnt-do.md) — Get straight answers about the kinds of tests and statistics RightMessage doesn't offer, and what to use instead.