# Get started with RightMessage

Let's get you going! In this guide, you'll learn how to set up RightMessage on your website and decide what you'd like to do with it first.

Get your first project created, installed on your website, and measuring data. From there, you'll be able to run dynamic quiz funnels, personalize your website, segment your CRM, and better understand your audience and their needs.

## 1. Create your project

[Start a free trial](https://app.rightmessage.com/register?nocc=true) and tell us which website you'd like to use RightMessage on. It's free for 14 days, and you don't need a credit card. We'll create your first project and name it after your domain.

Already have an account? Open the project switcher, choose **Add a new project**, then enter a **Project Name** and **Website URL**.

![Create A New Project dialog with project name and website URL fields and Create Project highlighted](https://rightmessage.com/help/screens/account-create-project.light.webp)

Then our AI-assisted onboarding takes over. It reads your homepage and key pages to learn about your business, your audience, and what you offer the world. Then it suggests a good first thing to build and helps you set it up. Follow along: anything it creates stays a draft until you publish it.

Curious what each onboarding step does, or what to do if research gets stuck? See [what to expect from AI onboarding](https://rightmessage.com/help/what-to-expect-from-ai-onboarding).

## 2. Add RightMessage to your website

Every project has its own snippet: a short piece of code that lets RightMessage run on your site.

1. Open **Settings**, then **JavaScript Snippet** under **Project**.
2. Keep **Live website** selected and copy the code under **Snippet Code**.
3. Paste it into the `<head>` of every page where you want RightMessage to run, then publish your site.

![RightMessage live-website Snippet Code panel with the Copy to clipboard icon highlighted in orange](https://rightmessage.com/help/screens/platforms-snippet-copy.light.webp)

On WordPress, Shopify, Webflow, Framer, or another site builder? Follow the [guide for your platform](https://rightmessage.com/help/topics/platforms). Using Google Tag Manager? See [installing with Google Tag Manager](https://rightmessage.com/help/google-tag-manager).

Someone else looks after your website? In the dashboard's **Get set up** checklist, **Email it to my developer** drafts an email with your snippet and instructions, ready for you to send. **Platform guides**, next to it, opens the same platform guides linked above.

Install the snippet only once. If a plugin, theme, or tag manager already adds it, don't paste it in again. Setting up a staging site first? Read about [the live and development snippets](https://rightmessage.com/help/everything-you-need-to-know-about-your-rightmessage-tracking-script) before you install there.

## 3. Check that it's working

1. Visit a page on your site where you installed the snippet.
2. Back in RightMessage, open **Settings**, then **JavaScript Snippet**, and look at **Snippet Health**.

A recent timestamp means RightMessage is receiving data.

![Snippet Health showing the last data receipt timestamp for the local example project](https://rightmessage.com/help/screens/account-snippet-health.light.webp)

Once we've seen a single page view, you can use **Preview on your site** to open your website with our debugger. You'll find it in the publish bar at the bottom of the dashboard whenever you have unpublished changes. The debugger shows what RightMessage knows about you as a visitor and what it's showing you, so it's the quickest way to figure out what's going on.

No timestamp after a few minutes? Start with [installation troubleshooting](https://rightmessage.com/help/common-set-up-issues).

## 4. Connect your email platform or CRM

This is a one-time step, and it's where RightMessage gets really useful. Once your email platform or CRM is connected, data flows back and forth between it and your website. That's how RightMessage generates leads for you, segments people in your CRM based on what they tell you, shows targeted messages and offers based on the segments you already have, and more.

1. Open **Integrations** in the sidebar, or choose **Connect email platform** in the **Get set up** checklist.
2. Under **Email platforms & CRMs**, choose your platform.
3. Follow its connection steps. Depending on the platform, you'll sign in to it or paste in an API key.

![Unconnected email platform and CRM choices: ActiveCampaign, Beehiiv, Bento, Braze, Customer.io and Drip](https://rightmessage.com/help/screens/integrations-available.light.webp)

Every platform has its own [setup guide](https://rightmessage.com/help/topics/esps-and-crms) with exactly what to enter. Don't use an email platform yet? You can still get started. Plenty of first projects work without one.

## 5. Pick the first thing you'd like to do with RightMessage

Onboarding has probably suggested something already, based on your website. If you'd rather choose for yourself, here are some good places to start.

| If you'd like to…                                              | Follow this guide                                                                                            |
| -------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------ |
| Send visitors to the page that fits them, no email list needed | [Recommend a page or product on your website](https://rightmessage.com/help/first-win-without-an-email-list) |
| Learn what your new and existing subscribers need              | [Survey new and existing subscribers](https://rightmessage.com/help/survey-new-and-existing-subscribers)     |
| Make your welcome emails relevant to each new subscriber       | [Personalize your welcome email with a survey](https://rightmessage.com/help/first-win-welcome-survey)       |
| Stop asking leads, customers, or members to opt in again       | [Show different next steps](https://rightmessage.com/help/first-win-smart-ctas)                              |
| Recommend the right product, program, or resource              | [Build a recommendation quiz](https://rightmessage.com/help/creating-a-conversational-quiz-funnel)           |
| Tailor one page to a specific audience                         | [Personalize one page](https://rightmessage.com/help/first-win-personalized-page)                            |
| Carry an ad's message through to your landing page             | [Match a page to an ad click](https://rightmessage.com/help/first-win-paid-traffic)                          |
| Put together a pilot a client can review                       | [Build a client pilot you can review together](https://rightmessage.com/help/first-win-client-pilot)         |

Want a quick practice run first? Build a simple resource recommendation [in the app](https://rightmessage.com/help/first-experience-in-the-app) or [with your AI assistant](https://rightmessage.com/help/first-experience-with-an-ai-assistant).

## Test it, then go live

Before you publish, [test your changes](https://rightmessage.com/help/best-practices-for-testing). Then [publish](https://rightmessage.com/help/publishing-your-changes) and visit your site like any other visitor to make sure everything works.

Once it's live, [see how it's doing](https://rightmessage.com/help/measure-your-first-journey) before you add more.