# Export project data or reset analytics

Download your business context and segmentation data, or clear your project's reporting history while keeping its settings.

You can download what RightMessage knows about your business and audience, or clear your project's analytics without deleting its settings. Both actions are in **Your Data**, but the download isn't a backup of the analytics you'd delete.

## Download your business and audience data

Select the project you'd like to export. You'll need permission to open **Your Data**.

1. Open **Settings**, then **Your Data**.
2. Under **Download AI context and segmentation data**, choose **Download Data**.

![Data settings for downloading AI context and segmentation data or clearing analytics](https://rightmessage.com/help/screens/settings-data.light.webp)

Your export opens in a new tab as JSON. It includes business context and segmentation information, including audience composition and raw visitor feedback.

It isn't a complete account backup or an export of every visitor record. You can't use it to restore deleted analytics.

## Keep test visits out of your reports

If you're trying to exclude an early testing period, use the report's date filter instead of deleting history. To hide a known tester, use **Hide from analytics** in [General settings](https://rightmessage.com/help/flow-default-settings) when available.

To avoid recording future test visits, set up analytics filtering before your next test and publish the relevant draft.

## Clear your analytics history

You'll need to be the owner or an administrator to delete analytics.

> **Important**
>
> Analytics reset permanently removes project reporting data, including recorded answers and offer submissions. It isn't a date filter, and you can't undo it through this page.

1. Check the project name to make sure you're in the right project.
2. Open **Settings**, then **Your Data**.
3. Under **Clear out project data?**, choose **Delete Analytics Data**.
4. Read the browser confirmation asking whether to reset analytics data.
5. Confirm to clear the history, or cancel to keep it.

![Your Data settings with Delete Analytics Data highlighted and the permanent data-clearing explanation](https://rightmessage.com/help/screens/account-delete-analytics.light.webp)

A successful request shows **Analytics data has been reset.** The reset covers pageviews, answers, offer and campaign activity, visitor activity, and the data used in visitor reports. Your project's configuration stays in place.

Check your reports afterward. The reset can leave some data behind even when the success message appears. If the request fails, the page currently doesn't show an error. Contact [support](mailto:support@rightmessage.com) if you're unsure whether the reset finished or you find remaining data.

The reset doesn't remove contacts from your email platform or CRM, and it isn't confirmation that personal data has been erased from every storage system. Contact support for a data-erasure request.

If you'd like to remove the whole project instead, see [project deletion](https://rightmessage.com/help/creating-and-deleting-projects).