--- title: "Connect Meta Ads" description: "You'll connect your Meta ad account read-only, pick the account whose ads send people to your site, and let RightMessage import your ads and keep them in sync every hour." canonical: "https://rightmessage.com/help/connect-meta-ads" last-updated: 2026-11-01 --- # Connect Meta Ads You'll connect your Meta ad account read-only, pick the account whose ads send people to your site, and let RightMessage import your ads and keep them in sync every hour. Available on the Scale and Pro plans. Connect your Meta ad account and RightMessage reads your Facebook and Instagram ads, works out who each one speaks to, and gives the people each ad sends their own version of your landing page. Then the **Ads** page shows what those visitors did, and what personalization changed for your ad spend. > **Meta Ads is in early access** > > Projects in the early access program see **Meta Ads** on the **Connected apps** tab. If you don't see it and you'd like to try it, email and ask for access. RightMessage only reads your ad account. It can't create, change, or pause your ads, and it never spends money in Meta. ## Connect your ad account 1. Open **Project settings** (the gear at the bottom of the sidebar), then **Integrations**. 2. Select the **Connected apps** tab. 3. Beside **Meta Ads**, choose **Connect**. The dialog explains what RightMessage reads and imports. 4. Choose **Connect with Facebook** and sign in to Meta. Approve the access it asks for. 5. Back in RightMessage, choose the ad account whose ads send people to your site, then **Use this account**. If your Meta login sees only one ad account, RightMessage picks it for you. If you close the dialog first, **Meta Ads** shows **Choose which account to use. Nothing syncs until you do.** with a **Choose account** button, and the **Ads** page asks you to **Choose an ad account**. The import starts as soon as you've chosen the account. Choose **Go to Ads** in the dialog to watch it, or find **Ads** in the sidebar under **Personalize**. It appears once Meta Ads is connected. ## What RightMessage imports RightMessage imports the ads running now plus every ad that ran in the last 30 days in the account you chose. For each one, it reads the ad's copy, call to action, link and URL parameters, and its last 30 days of spend, impressions, and link clicks. Paused and archived ads that haven't run in 30 days are left out. The first import usually takes a few minutes. The **Ads** page walks through its steps while you wait: connecting to your account, reading ads, copy and spend, working out each ad's audience, and matching landing pages. You can leave the page; the import keeps going. Meta limits how fast large ad accounts can be read. When it does, the page says **Meta is pacing this import** and shows when the next batch runs. It can take up to an hour, and nothing is lost: each batch picks up where the last one stopped. Your new connection starts in **Review first**, so the audiences RightMessage picks for your first import wait for you to accept them before anything changes on your site. [Turn your Meta ads into audiences](https://rightmessage.com/help/meta-ad-audiences) explains what to do next. ## Keep your ads in sync RightMessage syncs your ads from Meta every hour. The line under the **Ads** title shows your ad account and when it last synced, such as **Synced 12m ago**. Hover over it, or tap it, to see when the next sync runs. To pick up a change in Meta sooner, choose **Sync now** in that popover. You can sync up to three times in ten minutes. If a sync fails, the line reads **Synced 3h ago, retrying automatically**, and RightMessage retries on its own before going back to hourly syncs. ## Reconnect when Meta stops giving access If Meta stops accepting RightMessage's access, for example because someone removed it in Meta's business settings, the **Ads** page says **Meta stopped giving RightMessage access**. Your imported ads stay, but they stop updating. 1. Choose **Reconnect** on the **Ads** page, or **Reconnect** beside **Meta Ads** on the **Connected apps** tab. 2. Sign in to Meta again and approve access. Reconnecting keeps how you handle new ads, **Review first** or **Apply automatically**. ## Change the ad account or disconnect Choose **Manage connection** beside **Meta Ads** on the **Connected apps** tab. The dialog shows the **Account**, **Last sync**, and what it **Imports**. - To switch to another ad account, choose **Change account**, pick one, and choose **Use this account**. RightMessage imports that account's ads. - To stop using Meta Ads, choose **Disconnect**. RightMessage removes the imported ads and their audiences, and takes those ad audiences off your live site straight away. Your segments, campaigns, and pages stay as they are. ## If the connection doesn't go through | If you see | Try this | | ------------------------------------------------------- | ----------------------------------------------------------- | | Meta Ads wasn't connected because access wasn't granted | Connect again and approve access in Meta. | | Meta Ads didn't grant a permission RightMessage needs | Connect again and allow everything it asks for. | | Meta Ads didn't share any accounts with RightMessage | Connect again and choose at least one ad account in Meta. | | Meta Ads isn't included on your current plan | Upgrade to connect it. Meta Ads needs **Scale** or **Pro**. | | We couldn't reach Meta Ads | Try again in a few minutes. | | Meta Ads didn't accept the connection | Connect again. |