--- title: "Optimizely Alternative: RightMessage for Personalization with A/B Testing" description: "Comparing Optimizely and RightMessage? See how audience personalization with built-in A/B testing, plain-language verdicts and published pricing compares with Optimizely's experimentation suite." canonical: "https://rightmessage.com/compare-to/optimizely-vs-rightmessage" last-updated: 2026-10-24 --- # The Optimizely alternative for personalizing every audience, with A/B testing built in. Optimizely is an enterprise experimentation suite, packaged and priced per customer. If your job is showing each ad, audience or customer the right message on the site you already have, and finding out which version wins, you don't need all of that. RightMessage gives in-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies personalization for each audience, with A/B testing built in, on published plans you can start today. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) RightMessagevsOptimizely TL;DR ## The short version | Dimension | RightMessage | Optimizely | | ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------- | | What it is | Website personalization with A/B testing built in, for in-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies. | An experimentation suite for web, feature and server-side tests, sold alongside personalization, CMS and commerce products. | | What changes on your site | Headlines, copy, calls to action, images and sections for each audience, on the pages you already have. Page changes start on Scale. | Web experiments and personalization campaigns on your pages, plus feature and server-side tests through its SDKs. | | Where audiences come from | The ad or link someone clicked, the pages they've viewed, their quiz and survey answers, and your email platform or CRM once they're identified. | Audience conditions in Optimizely, its own data platform, and connected tools. | | Testing and measurement | A holdback on every campaign from Scale. On Pro, A/B test the page or each audience's changes, with a plain-language verdict. | A/B, multivariate, multi-page and redirect experiments, multi-armed bandits, and its Stats Engine. | | Who it's for | In-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies who want each audience to see the right message. | Teams running an experimentation program across web and product. | | Starting price | Personalization on Scale, $249/mo, or $199/mo billed annually. A/B tests on Pro, $499/mo, or $399/mo billed annually. | No public prices. Vendr reports a median of $81,447 a year across 126 purchases. | Or ask an AI to help you choose: - - - [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) Success story > “One simple tweak doubled our conversions without creating any new pages.” A**Adil K.**Senior Media Planner The complete comparison ## One shortlist, two different jobs Optimizely answers “how do we test everything, across web and product?” RightMessage answers “how do we show each audience the right page, and know it's working?” They overlap more than you'd think. Optimizely's [personalization campaigns](https://support.optimizely.com/hc/en-us/articles/27733776221453-Core-concepts-of-Optimizely-Personalization) serve experiences to audiences and measure them against a holdback. We do that too, inside one campaign. The difference is everything around it. Optimizely is a full experimentation platform, with SDKs, feature flags and its own stats engine. We're the [personalization layer](https://rightmessage.com/website-personalization) for the site you already have, run by the marketing team that owns it. 1. What everyone sees ![Our WorkForge demo homepage with its default headline, Bring your team, projects, and plans together](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fonsite-segments-before.light.webp\&w=3840\&q=90)![Our WorkForge demo homepage with its default headline, Bring your team, projects, and plans together](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fonsite-segments-before.dark.webp\&w=3840\&q=90) 2. What an agency visitor sees ![The same homepage showing an agency visitor the headline Give your agency a clearer way to work](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fonsite-segments-after.light.webp\&w=3840\&q=90)![The same homepage showing an agency visitor the headline Give your agency a clearer way to work](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fonsite-segments-after.dark.webp\&w=3840\&q=90) Same page, same URL. The headline changes for visitors in the agency segment. ## Test inside the audience, not around it Most testing tools treat personalization and experiments as separate projects. In RightMessage they live in the same campaign. Each audience gets its own changes, and on Pro you can test challengers against them. Visitors who don't match an audience see the original page, and you can test that too. One holdback per campaign (from Scale, 10% of visitors by default) measures the whole thing, so you can see what personalization adds before you argue about which headline won. ![Campaign matrix with an original page test, Control and Variant A, beside a customer audience that has its own copy for the same elements](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmatrix-original-page-test.light.webp\&w=3840\&q=90)![Campaign matrix with an original page test, Control and Variant A, beside a customer audience that has its own copy for the same elements](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmatrix-original-page-test.dark.webp\&w=3840\&q=90) ## Verdicts for operators who aren't statisticians Optimizely's Stats Engine is built for teams that [watch results continuously](https://support.optimizely.com/hc/en-us/articles/39714777161229-Statistical-analysis-methods-overview). Ours is built for marketers who want a straight answer. We show a likely range instead of p-values. A version only wins when its whole range beats Control. Before you start, we estimate how long a verdict should take from your last 28 days of traffic. On quieter pages a verdict can take months, or may not come, and we'd rather tell you that up front. ![Audience test card showing a challenger ahead by 16.8% with a likely range that's still too wide to call, and the next check](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-test-card.light.webp\&w=3840\&q=90)![Audience test card showing a challenger ahead by 16.8% with a likely range that's still too wide to call, and the next check](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-test-card.dark.webp\&w=3840\&q=90) Example data from our demo project. ## Where Optimizely goes further If you need multivariate tests, redirect experiments, multi-armed bandits or mutually exclusive experiments, Optimizely does all of that and we don't. The same goes for feature flags and server-side tests through SDKs. For a product team experimenting across web and app, that breadth is the reason to buy it. We keep our testing focused on pages and audiences, so there's less to set up and less to interpret. Every version goes to GA4, Google Tag Manager or PostHog, so your analysts can dig in with the tools they already use. ![The values each test version sends to Google Analytics, Google Tag Manager, PostHog and the page](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-send-to-analytics.light.webp\&w=3840\&q=90)![The values each test version sends to Google Analytics, Google Tag Manager, PostHog and the page](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-send-to-analytics.dark.webp\&w=3840\&q=90) ## The pricing picture Optimizely doesn't publish prices. Its [plans page](https://www.optimizely.com/plans) says every plan is “individually packaged,” and [Vendr reports](https://www.vendr.com/marketplace/optimizely) a median of $81,447 a year across 126 purchases, ranging from $26,460 to $261,075. Our prices are on our [pricing page](https://rightmessage.com/pricing), and they're per project, so more traffic doesn't raise them. Personalization starts on Scale at $249/mo, or $199/mo billed annually. A/B tests are on Pro at $499/mo, or $399/mo billed annually. There's no contract to negotiate first: start a 14-day trial with every Pro feature and no card, then pick monthly or annual billing. ![Bars labeled TRAFFIC climb from left to right while an orange line marked YOUR PRICE stays flat across all of them](https://rightmessage.com/_next/image?url=%2Fcompare%2Fillustrations%2Fflat-project-pricing.webp\&w=3840\&q=75) ## Start with one campaign this week You don't need to rebuild your site or plan a testing program. Add our script, pick one audience with a real reason to see something different (people from one ad campaign, say, or existing customers) and change the headline and call to action they see. Let the holdback measure it. On Pro, add a challenger and let the A/B test decide. Once that first audience is working, add the next one. Agencies do the same thing per client, starting with the page the client already pays to send traffic to. ![New campaign form where you name the campaign and choose the page to personalize](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fcampaigns-create.light.webp\&w=3840\&q=90)![New campaign form where you name the campaign and choose the page to personalize](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fcampaigns-create.dark.webp\&w=3840\&q=90) > “I’ve seen jaws drop when I show companies this tool.” **Marc Thomas**Founder, Positive Human & TinySeed SaaS Institute Coach Not sure yet? ## Which one fits your job? RightMessage ### Pick RightMessage if you want every audience to land on the right page. - You want to match the page to the ad, the audience or the customer, on the site you already have. - You want A/B tests inside each audience, with one holdback measuring the whole campaign. - You want a verdict in plain language, not a statistics dashboard. - You want published pricing and a 14-day trial with every Pro feature and no card. That's in-house marketing teams running paid ads, businesses with several kinds of buyer, and the agencies that run their sites. Optimizely ### Pick Optimizely if you're running an experimentation program across web and app. - You need multivariate, redirect or bandit experiments. - You need feature flags and server-side tests through SDKs. - You need mutually exclusive experiments across a large testing program. If that's you, Optimizely covers more ground than we do. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) In-depth comparison ## Everything side by side ### Category and scope | Feature | RightMessage | Optimizely | | ---------- | ----------------------------------------------------------------------------------------------- | ----------------------------------------------------------------- | | What it is | Website personalization with built-in A/B testing | Experimentation, personalization, CMS, commerce and data products | | Built for | In-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies | Teams running experimentation programs across web and product | | Works on | Any site where you can add our script | Web pages through its snippet, plus apps and servers through SDKs | ### Personalization | Feature | RightMessage | Optimizely | | -------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Audiences from | Ad and UTM context, pages viewed, referrers, quiz and survey answers, Google Tag Manager dataLayer values and events, and email platform or CRM data after someone is identified | Its audience conditions, its data platform and connected integrations | | Holdback | One per campaign, 10% by default, settable from 1% to 100%, from Scale | One per personalization campaign, [5% by default](https://support.optimizely.com/hc/en-us/articles/27733844950669-Optimizely-Personalization-Campaign-Results-page) | ### Testing and measurement | Feature | RightMessage | Optimizely | | ----------------------- | -------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Test types | A/B tests on the page or inside an audience | A/B, multivariate and multi-page experiments ([experiment types](https://support.optimizely.com/hc/en-us/articles/4410288998797-Experiment-types-in-Web-Experimentation)), plus [redirect experiments](https://support.optimizely.com/hc/en-us/articles/41394732680589-Redirect-experiments) | | Test inside an audience | Yes, on Pro: the audience's changes as Control plus challengers | Yes, with [Experimentation-in-Personalization](https://support.optimizely.com/hc/en-us/articles/27733852254221-Build-Experimentation-in-Personalization-campaigns), which needs both Personalization and Web Experimentation | | Traffic split | Even, or custom from 1% to 99% per version | Configurable allocation, plus [multi-armed bandits](https://support.optimizely.com/hc/en-us/articles/4410289035405-Maximize-lift-with-multi-armed-bandit-optimizations) | | Statistics | A likely range and no p-values. Split mismatch and contamination checks pause a verdict. | Stats Engine with sequential testing and [sample ratio mismatch detection](https://support.optimizely.com/hc/en-us/articles/13409080412173-Optimizely-s-automatic-sample-ratio-mismatch-detection) | | Overlapping experiments | No mutually exclusive groups across campaigns. Inside a campaign, an audience wins on the elements it changes. | [Mutually exclusive experiments](https://support.optimizely.com/hc/en-us/articles/4410289064205-Mutually-exclusive-experiments) | | Analytics | Every version goes to GA4, Google Tag Manager and PostHog | [GA4 and Google Tag Manager](https://docs.developers.optimizely.com/web-experimentation/docs/google-analytics-4) and other analytics integrations | ### Pricing and plans | Feature | RightMessage | Optimizely | | ------------------------- | ------------------------------------------------------- | ---------------------------------------------------------- | | Public pricing | Yes, per project, with no fees for visitors or contacts | No. Every plan is individually packaged | | Personalization | Scale, $249/mo, or $199/mo billed annually | Quoted per customer | | A/B testing | Pro, $499/mo, or $399/mo billed annually | Quoted per customer | | What buyers report paying | The published plan price | A median of $81,447 a year across 126 purchases, per Vendr | | How to start | A 14-day trial with every Pro feature and no card | Request a demo | ### Sources We checked these on October 24, 2026. Prices last checked October 24, 2026. - [Optimizely: Plans](https://www.optimizely.com/plans) - [Vendr: Optimizely pricing data](https://www.vendr.com/marketplace/optimizely) - [Optimizely: Core concepts of Personalization](https://support.optimizely.com/hc/en-us/articles/27733776221453-Core-concepts-of-Optimizely-Personalization) - [Optimizely: Personalization campaign results (holdback)](https://support.optimizely.com/hc/en-us/articles/27733844950669-Optimizely-Personalization-Campaign-Results-page) - [Optimizely: Experimentation-in-Personalization](https://support.optimizely.com/hc/en-us/articles/27733852254221-Build-Experimentation-in-Personalization-campaigns) - [Optimizely: Experiment types](https://support.optimizely.com/hc/en-us/articles/4410288998797-Experiment-types-in-Web-Experimentation) - [Optimizely: Redirect experiments](https://support.optimizely.com/hc/en-us/articles/41394732680589-Redirect-experiments) - [Optimizely: Multi-armed bandits](https://support.optimizely.com/hc/en-us/articles/4410289035405-Maximize-lift-with-multi-armed-bandit-optimizations) - [Optimizely: Statistical analysis methods](https://support.optimizely.com/hc/en-us/articles/39714777161229-Statistical-analysis-methods-overview) - [Optimizely: Sample ratio mismatch detection](https://support.optimizely.com/hc/en-us/articles/13409080412173-Optimizely-s-automatic-sample-ratio-mismatch-detection) - [Optimizely: Mutually exclusive experiments](https://support.optimizely.com/hc/en-us/articles/4410289064205-Mutually-exclusive-experiments) - [Optimizely: Google Analytics 4 integration](https://docs.developers.optimizely.com/web-experimentation/docs/google-analytics-4) - [RightMessage: Pricing](https://rightmessage.com/pricing) - [RightMessage help: A/B testing your website personalization](https://rightmessage.com/help/a-b-testing-your-website-personalization) ## Frequently asked questions Is RightMessage an Optimizely alternative?+ Yes, for in-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies that want audience personalization with A/B tests inside it. You can A/B test the page everyone sees or each audience's changes, with a holdback on every campaign and a plain-language verdict. It isn't a replacement for Optimizely's multivariate, redirect, bandit or server-side SDK testing. How much does Optimizely cost compared with RightMessage?+ Optimizely doesn't publish prices. Its plans page says every plan is individually packaged, and Vendr reports a median of $81,447 a year across 126 purchases. Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Every plan includes hosted landing pages (Pages). Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro. Prices last checked October 24, 2026. Does RightMessage show statistical significance like Optimizely's Stats Engine?+ No. We show a likely range instead of p-values. A version wins only when its whole likely range beats Control, and the checks stay valid however often you look. On quieter pages a verdict can take months, or may not come. Which RightMessage plan do I need?+ Website personalization and the campaign holdback start on Scale ($249/mo, or $199/mo billed annually). A/B tests of the page or of an audience's changes are on Pro ($499/mo, or $399/mo billed annually). Every new project starts with a 14-day trial that includes every Pro feature, and you don't need a card. Can I send RightMessage test data to my analytics?+ Yes. Each version is sent automatically to every GA4, Google Tag Manager or PostHog app you've turned on, so you can analyze tests next to the rest of your reports. Can an agency run RightMessage for its clients?+ Yes. Agency accounts get a branded signup link for clients, and you open each client's project from your own account. A good first campaign is the page the client already sends paid traffic to. ## Ready to match every ad on the landing pages you already have? Try RightMessage free for 14 days with every Pro feature and no card, or book a demo and we'll walk through your first campaign. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)