--- title: "Fibr AI Alternative: Match Landing Pages to Ads, Priced Up Front" description: "Comparing Fibr AI and RightMessage for matching landing pages to ads? See how each changes your existing pages, where audiences come from, how you measure lift and what it costs." canonical: "https://rightmessage.com/compare-to/fibr-vs-rightmessage" last-updated: 2026-11-01 --- # The Fibr AI alternative you can try on your landing pages today. Fibr AI and RightMessage both match your existing landing pages to ads. Fibr leads with AI agents that write variations, and every plan starts with a demo. With us, Righty, our AI assistant, can plan and build a campaign for you, or you can do it yourself in a visual editor on your real page. Either way you get a holdback on every campaign and published prices. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) RightMessagevsFibr AI TL;DR ## The short version DimensionRightMessageFibr AI What it is RightMessageWebsite personalization with A/B testing built in, for marketing teams and agencies. Fibr AIAn experience optimization platform for human visitors and AI agents, with personalization, experimentation and agent-ready pages. How your pages change RightMessageAsk Righty, our AI assistant, to suggest what to change, write the copy for each audience and build the campaign. Or make the changes yourself in a visual editor on your real page. Nothing goes live until you publish. Fibr AIAdd its script and give it a URL. Its AI agents pick what to change, write the copy and create variations, and your team approves what goes live. Where audiences come from RightMessageUTMs and other link parameters, the referring site, pages viewed, location, device and on-site answers, plus your email platform or CRM once someone's identified. Fibr AIAds and keywords from Google, Meta, LinkedIn, Reddit, Snapchat and TikTok, plus location, device and return visits. CRM and CDP integrations are listed on Enterprise. Testing and measurement RightMessageA holdback on every campaign from Scale. Page and audience A/B tests on Pro, with a plain verdict each week. Fibr AIAI-generated experiments with statistical significance monitoring, and more traffic sent to the variants that perform better. Who it's for RightMessageMarketing teams, teams running paid traffic and agencies that want to run it themselves. Fibr AITeams in the industries its site lists, including financial services, healthcare, insurance, B2B SaaS, real estate, travel and telecom. Starting price RightMessagePersonalization on Scale, $249/mo, or $199/mo billed annually. A/B tests on Pro, $499/mo, or $399/mo billed annually. Fibr AINo published prices. You start with a demo. Or ask an AI to help you choose: - - - [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) Success story > “I like how easy it is to create personalized experiences with RightMessage without adding a lot of technical complexity. … *It's easy to measure the impact of different messaging and audience segments*, which makes optimizing campaigns based on real user behavior simpler.” J**Jeni J.**Software Developer · AI Agents Builder, G2 reviewer The complete comparison ## Try it on your real page before you talk to anyone We agree with Fibr on the problem. The ad made a promise, and the landing page should keep it, without a new page and a dev ticket for every ad. The difference starts with how you get going. [Fibr's pricing page](https://fibr.ai/pricing) asks you to book a demo. With us, you sign up, add our script to your site and start on your first campaign without talking to anyone. Sign up and your first project gets every Pro feature for 14 days, with no card. Start with one ad group and the page it sends people to. Change the headline and proof for that audience, publish, and let the holdback tell you whether it helped. 1. Opened without campaign parameters ![Example landing page with its generic headline, customer quote and Book a demo button](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-ad-match-before.light.webp\&w=3840\&q=90)![Example landing page with its generic headline, customer quote and Book a demo button](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-ad-match-before.dark.webp\&w=3840\&q=90) 2. Opened from an agency ad ![The same landing page opened from an agency ad link, with the headline and customer quote rewritten for agencies](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-ad-match-after.light.webp\&w=3840\&q=90)![The same landing page opened from an agency ad link, with the headline and customer quote rewritten for agencies](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-ad-match-after.dark.webp\&w=3840\&q=90) Same page, same URL. An example from our demo site. ## Let Righty set it up, or do it yourself. Either way, you see all of it. Fibr's agents analyze your page, decide which elements to change, write the copy and create the variations. Your team reviews and approves them. That's a good fit if you want the AI to drive. We do both. Ask Righty, our AI assistant, and it reads your project and the page you're on, suggests what to change for each audience, writes the copy and builds the campaign as a draft. Start from one of our optimization ideas and it proposes a plan first, then builds it once you approve. Prefer to do it yourself? Click any headline, image, testimonial, link or section on your real page and change it for one audience. The Matrix puts every element and every audience's version side by side, and Righty can fill in the empty cells. You can also connect Claude or ChatGPT to your project through [MCP](https://rightmessage.com/mcp). Nothing goes live until you publish. ![The Matrix showing each page element with its original copy and the copy two audiences see](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fpersonalize-editor-matrix.light.webp\&w=3840\&q=90)![The Matrix showing each page element with its original copy and the copy two audiences see](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fpersonalize-editor-matrix.dark.webp\&w=3840\&q=90) ## Use what visitors tell you, as well as the ad they clicked Ad context is the obvious place to start, and both of us use it. Fibr's public pages focus on ads, keywords, location and return visits, with CRM and CDP data listed on Enterprise. We add the things people tell you. Ask a question on your page and use the answer to change what they see next. Once someone's identified, by a form or a click in your emails, their tags and fields from your email platform or CRM can decide it too. HubSpot and Salesforce Account Engagement (Pardot) are on Pro, and Klaviyo, Customer.io and others on Scale. Quizzes, surveys and on-site CTAs are on every plan. Using answers to change your pages starts on Scale. 1. The question ![Example landing page asking what kind of work the visitor's team does, with agency, software, coaching and ecommerce answers](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-quiz-question.light.webp\&w=3840\&q=90)![Example landing page asking what kind of work the visitor's team does, with agency, software, coaching and ecommerce answers](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-quiz-question.dark.webp\&w=3840\&q=90) 2. After an agency answer ![The same landing page after an agency answer, with the headline rewritten for agencies and a tour offer for teams like theirs](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-quiz-answered.light.webp\&w=3840\&q=90)![The same landing page after an agency answer, with the headline rewritten for agencies and a tour offer for teams like theirs](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-quiz-answered.dark.webp\&w=3840\&q=90) An example from our demo site. ## Measure against visitors who didn't see the change Fibr's experiments send more traffic to the variants that perform better and monitor statistical significance as they go. We built ours to answer a plainer question: is personalizing this page worth it at all? Every campaign keeps a holdback, a share of matching visitors who still see your original page. New campaigns start at 10%. On Pro, you can also A/B test the page everyone sees or each audience's changes, with up to three challengers. We check every Friday and tell you in plain language when there's a verdict, and you choose the version to keep. ![Campaign holdback card comparing personalized visitors with held-back visitors, with the likely range of the difference by week](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-holdback-card.light.webp\&w=3840\&q=90)![Campaign holdback card comparing personalized visitors with held-back visitors, with the likely range of the difference by week](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-holdback-card.dark.webp\&w=3840\&q=90) Example data from our demo project. This campaign holds back 20% of visitors. New campaigns start at 10%. ## Where Fibr goes further Fibr connects to your ad platforms. Pick campaigns, ad groups, ads or keywords, and [it personalizes a landing page for each one at once](https://fibr.ai/paid-search). Our Meta Ads connection is in private beta, so get in touch and we'll add you. It reads your ads, and Righty sorts each one into your audiences, so people who click it land on the right version. A Google Ads connection is in the works. For other platforms, ad matching reads the link someone clicked, so you set up the parameters, and Righty can write the versions for each one. Fibr also optimizes your site for AI agents, with agent-ready pages, LLM visibility tracking and per-agent variations, and its plans list onboarding specialists and CRO experts. We don't build pages for AI agents, and we don't run your program for you. If you want AI to write variations for every ad and keyword, with a team to help manage them, Fibr is built for that. ![Three visitors each get the same page with a different orange headline while the rest of the page stays identical, labeled THREE VISITORS and SAME PAGE](https://rightmessage.com/_next/image?url=%2Fcompare%2Fillustrations%2Fsame-page-different-visitors.webp\&w=3840\&q=75) ## Prices you can see, per project Fibr doesn't publish prices. Its [pricing page](https://fibr.ai/pricing) lists an Agency Program with priority support, early access to new features and expert training sessions. Ours are on our [pricing page](https://rightmessage.com/pricing). You pay per project, so more visitors don't cost more. Personalization starts on Scale at $249/mo, or $199/mo billed annually, and A/B tests are on Pro at $499/mo, or $399/mo billed annually. Running ads for clients? Each client site is its own project. Agency accounts get a branded signup link for clients, and you open each client's project from your own account. ![Bars labeled TRAFFIC climb from left to right while an orange line marked YOUR PRICE stays flat across all of them](https://rightmessage.com/_next/image?url=%2Fcompare%2Fillustrations%2Fflat-project-pricing.webp\&w=3840\&q=75) > “I’ve seen jaws drop when I show companies this tool.” **Marc Thomas**Founder, Positive Human & TinySeed SaaS Institute Coach Not sure yet? ## Which one fits your job? RightMessage ### Pick RightMessage if you want to own your matched pages, at a price you can see. - You want to try it on your own landing page today, without booking a demo first. - You want Righty to set up campaigns for you, or a visual editor to do it yourself, and the final say on what goes live. - You want on-site answers and CRM data to shape the page, as well as the ad. - You want a holdback on every campaign and a plain verdict each week. That's marketing teams, teams running paid traffic and the agencies that run their campaigns. Fibr AI ### Pick Fibr AI if you want AI agents working across your ad accounts and a services team. - You want AI agents to write and launch variations for many ads and keywords at once. - You want your site optimized for AI agents as well as people. - You want CRO experts and onboarding as part of the plan. If that's the job, Fibr is built around it. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) In-depth comparison ## Everything side by side ### Category and scope FeatureRightMessageFibr AI Category RightMessageWebsite personalization with built-in A/B testing Fibr AIExperience optimization for human visitors and AI agents Works on your existing pages RightMessageYes, anywhere you can add our script Fibr AIYes. Add its script and give it a URL. Builds new pages RightMessageSimple hosted landing pages, with Pages, personalization built in Fibr AIAn AI landing page creator is listed on Enterprise Pages for AI agents RightMessageNo Fibr AIAgent-ready pages, LLM visibility and per-agent variations ### Personalization and data FeatureRightMessageFibr AI Who decides what changes RightMessageYou or Righty. Righty suggests and builds the changes, or you make them in a visual editor and the Matrix. You publish. Fibr AIIts AI agents recommend and create variations, and your team approves them Ad context RightMessageUTMs and custom link parameters you set, plus a Meta Ads connection in private beta. Google Ads is in the works. Fibr AIAds and keywords selected from Google, Meta, LinkedIn, Reddit, Snapchat and TikTok On-site questions that change the page RightMessageYes, from Scale Fibr AINot emphasized in its current public positioning Email platforms and CRMs RightMessageKit, ActiveCampaign and others on Grow. Klaviyo, Customer.io, Mailchimp and others on Scale. HubSpot, Salesforce Account Engagement (Pardot), Intercom and Braze on Pro. Fibr AICRM and CDP integrations listed on Enterprise AI assistant RightMessageRighty in the app, which plans, writes and builds campaigns, plus MCP for Claude, ChatGPT and other assistants Fibr AIAI agents that create and test experiences ### Testing and measurement FeatureRightMessageFibr AI Holdback RightMessageEvery campaign, 10% by default, on Scale and Pro Fibr AINot described on its pricing page A/B tests RightMessagePage and audience A/B tests, with weekly verdicts on Pro Fibr AIAI-generated experiments with traffic allocation and significance monitoring Choosing a winner RightMessageYou pick the version to keep Fibr AIMore traffic goes to the variants that perform better Analytics RightMessageEvery version goes to GA4, Google Tag Manager and PostHog Fibr AIGA4 listed among its integrations ### Pricing and plans FeatureRightMessageFibr AI Public pricing RightMessageYes, per project Fibr AINo. Every plan starts with a demo. What sets the price RightMessageYour plan. Visitors and contacts don't change it. Fibr AINot published. How to start RightMessageA 14-day trial on your first project, with every Pro feature and no card Fibr AIBook a demo Services RightMessageHelp center and email support. We don't run your campaigns. Fibr AIOnboarding, CRO experts and an account executive listed in its plan comparison ### Sources We checked these on November 1, 2026. Prices last checked November 1, 2026. - [Fibr AI: Homepage](https://fibr.ai/) - [Fibr AI: Pricing](https://fibr.ai/pricing) - [Fibr AI: Human Experience Optimization](https://fibr.ai/human-experience-optimization) - [Fibr AI: Ad to landing page matching for paid search](https://fibr.ai/paid-search) - [RightMessage: Landing page personalization](https://rightmessage.com/website-personalization/landing-pages) - [RightMessage: Pricing](https://rightmessage.com/pricing) - [RightMessage: MCP server for AI assistants](https://rightmessage.com/mcp) - [RightMessage help: UTM parameter conditions](https://rightmessage.com/help/conditions-utm) - [RightMessage help: A/B testing your website personalization](https://rightmessage.com/help/a-b-testing-your-website-personalization) ## Frequently asked questions How much does Fibr AI cost?+ Fibr doesn't publish prices. Its pricing page asks you to book a demo, and its Agency Program lists priority support, early access to new features and expert training sessions. Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro. Prices last checked November 1, 2026. Do Fibr and RightMessage both work on my existing website?+ Yes. Fibr says it works with your existing website, URLs and marketing tools, and you add its script. We work the same way: add our script and change the pages you already run, on WordPress, Webflow, HubSpot CMS, Shopify, Leadpages, custom builds and more. Does RightMessage connect to Google Ads or Meta Ads?+ Meta Ads, yes. Our Meta Ads connection is in private beta and opens to everyone once Meta approves our app, so get in touch if you'd like access. A Google Ads connection is in the works. Ad matching itself reads the link someone clicked: the five UTM parameters and any custom parameter you add to your ads. That works with any ad platform that lets you set a destination URL, before anyone's identified. Will RightMessage write the variations for me?+ Yes. Righty, our AI assistant, can suggest what to change, write the copy for each audience and build the campaign in your project. You can also [connect Claude, ChatGPT or another assistant through MCP](https://rightmessage.com/help/connect-rightmessage-to-ai-assistants-via-mcp) and ask it to do the same. Changes stay in a draft until you publish them. Does RightMessage send more traffic to the winning version automatically?+ No. Tests split traffic the way you set it, and we check every Friday for a verdict. You choose the version to keep, and tests never end on their own. Verdicts can take months on low traffic, or may not come. Which RightMessage plan do I need to match pages to ads?+ Scale. Page personalization and the campaign holdback start on Scale, at $249/mo, or $199/mo billed annually. Pro adds page and audience A/B tests, plus HubSpot and Salesforce Account Engagement (Pardot), at $499/mo, or $399/mo billed annually. Every trial includes every Pro feature for 14 days, with no card. Can an agency run RightMessage for client sites?+ Yes. Each client site is its own project, priced per project rather than by traffic. Agency accounts get a branded signup link for clients, and you open each client's project from your own account. ## Ready to match every ad on the landing pages you already have? Try RightMessage free for 14 days with every Pro feature and no card, or book a demo and we'll walk through your first campaign. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)