--- title: "Dynamic Yield Alternative: RightMessage for Personalization That Wins Leads" description: "Comparing Dynamic Yield and RightMessage? Dynamic Yield, now part of Mastercard, is built around ecommerce. RightMessage personalizes the pages that win demos and trials, with built-in A/B testing and published pricing." canonical: "https://rightmessage.com/compare-to/dynamic-yield-vs-rightmessage" last-updated: 2026-10-24 --- # The Dynamic Yield alternative for sites that sell demos, not shopping carts. Dynamic Yield is part of Mastercard now, which is why you'll see Mastercard's logo beside ours. It's built around ecommerce: product recommendations, search and merchandising, sold through its sales team. If your site wins demos, trials or sales calls instead of carts, RightMessage fits better. We change the pages you already have for each ad, audience or customer, and test which version wins. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) RightMessagevsDynamic Yield TL;DR ## The short version | Dimension | RightMessage | Dynamic Yield | | ------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------ | | What it is | Website personalization with A/B testing built in, for in-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies. | Mastercard's Experience OS: personalization, recommendations, search, email and app experiences, built around ecommerce. | | What changes on your site | Headlines, copy, calls to action, images and sections for each audience, on the pages you already have. Page changes start on Scale. | Dynamic content, overlays, notifications, product recommendations and custom code. | | Where audiences come from | The ad or link someone clicked, the pages they've viewed, their quiz and survey answers, and your email platform or CRM once they're identified. | Behavior, device, traffic source, CRM and third-party data, affinity profiles and Mastercard spending insights. | | Testing and measurement | A holdback on every campaign from Scale. On Pro, A/B test the page or each audience's changes, with a plain-language verdict. | A/B tests, multi-armed bandit and affinity allocation, Bayesian reports, and a global test for overall impact. | | Who it's for | In-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies, on sites that win leads. | Ecommerce teams running a personalization program across web, app and email. | | Starting price | Personalization on Scale, $249/mo, or $199/mo billed annually. A/B tests on Pro, $499/mo, or $399/mo billed annually. | No public prices. Vendr reports a median contract of $101,049 a year. | Or ask an AI to help you choose: - - - [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) Success story > “I use RightMessage to segment our audience, which gives me a better understanding of who our audience and ICP is. It allows me to personalize our landing page. I think it works amazing, and the initial setup was really easy.” O**Oskar J.**G2 reviewer The complete comparison ## Your conversion is a demo request, not a cart Dynamic Yield is built around shopping. Its reports track purchases and revenue by default, its recommendations fill product pages, and its tools include AI search and a shopping assistant called Shopping Muse. That's a lot of machinery if what you sell is a demo, a trial or a consultation. Your job is simpler and just as valuable. Someone clicks your ad for agencies, and the page they land on should talk about agencies. RightMessage reads the ad link and changes the headline and customer quote to match, on the [landing page you already have](https://rightmessage.com/use-cases/paid-ads/landing-pages). Page changes start on Scale. 1. Without the ad's context ![Example landing page opened without campaign parameters, with its generic headline, customer quote and Book a demo button](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-ad-match-before.light.webp\&w=3840\&q=90)![Example landing page opened without campaign parameters, with its generic headline, customer quote and Book a demo button](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-ad-match-before.dark.webp\&w=3840\&q=90) 2. From the agency ad ![The same landing page opened from an agency ad link, with the headline and customer quote rewritten for agencies](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-ad-match-after.light.webp\&w=3840\&q=90)![The same landing page opened from an agency ad link, with the headline and customer quote rewritten for agencies](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmarketing-ad-match-after.dark.webp\&w=3840\&q=90) Our WorkForge demo landing page. Same URL, opened from an agency ad. ## One campaign for every audience and every test This is where the two products think alike. A Dynamic Yield [campaign](https://support.dynamicyield.com/hc/en-us/articles/360017313233-Campaign-Overview) holds experiences for different segments and tests variations inside each one. A RightMessage campaign does the same with audiences. Each audience gets its own changes, and on Pro you can test challengers against them. Visitors who don't match an audience see the original page, and you can test that too, with an even split or your own, from 1% to 99% per version. You set it all up yourself in our campaign editor, on the pages you already have. ![Campaign matrix with an original page test, Control and Variant A, beside customer and lead audiences that have their own copy](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmatrix-original-page-test.light.webp\&w=3840\&q=90)![Campaign matrix with an original page test, Control and Variant A, beside customer and lead audiences that have their own copy](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Fmatrix-original-page-test.dark.webp\&w=3840\&q=90) ## A plain-language verdict, then keep the winner live Dynamic Yield [declares a winner](https://support.dynamicyield.com/hc/en-us/articles/15159975159453-Experience-Reports) when a variation's probability to be best passes 95%, after a default two-week minimum, in reports that update overnight. That's a solid setup if you have an analyst reading them. We show a likely range for the difference instead. On quieter pages a verdict can take months, or may not come. When an original page version wins, Deploy keeps showing it to everyone until your site has the change, so the result doesn't sit in a developer's queue. 1. While a test runs ![Audience test card with a challenger ahead so far, a likely range that's still too wide to call and the next check](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-test-card.light.webp\&w=3840\&q=90)![Audience test card with a challenger ahead so far, a likely range that's still too wide to call and the next check](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-test-card.dark.webp\&w=3840\&q=90) 2. After an original page win ![Deployed original page winner with the change to make on your website and a check that the site now shows it](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-deployed-card.light.webp\&w=3840\&q=90)![Deployed original page winner with the change to make on your website and a check that the site now shows it](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-deployed-card.dark.webp\&w=3840\&q=90) Example data from our demo project. ## Know what personalization adds, from the first campaign In Dynamic Yield, each experience's [control group](https://support.dynamicyield.com/hc/en-us/articles/360022065293-Traffic-Allocation) starts at 0% until you raise it, and measuring your whole program needs a [global test](https://support.dynamicyield.com/hc/en-us/articles/21658270309149-Personalization-Impact-Report) that your Customer Success Manager switches on. In RightMessage, every campaign has a holdback from Scale. New campaigns hold back 10% of visitors by default, and you can set anywhere from 1% to 100%. Held-back visitors skip the audience changes, so the campaign card compares people who saw the personalized page with people who didn't, using the same likely range as an A/B test. If you're an agency, that's the number to show your client. ![Holdback card comparing visitors who saw the personalized campaign with held-back visitors, with the likely range of the difference](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-holdback-card.light.webp\&w=3840\&q=90)![Holdback card comparing visitors who saw the personalized campaign with held-back visitors, with the likely range of the difference](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-holdback-card.dark.webp\&w=3840\&q=90) Example data from our demo project. This campaign holds back 20% of visitors. New campaigns start at 10%. ## Where Dynamic Yield goes further If you run a store, Dynamic Yield does a lot we don't: product recommendations with its own algorithms, AI search, a shopping assistant, personalized emails, app experiences, and targeting based on Mastercard spending data. It can also [shift traffic](https://support.dynamicyield.com/hc/en-us/articles/360022065293-Traffic-Allocation) toward the best variation with a multi-armed bandit, or pick a variation for each visitor from their affinity profile. We don't do any of that. We keep testing focused on pages and audiences. Every version goes to GA4, Google Tag Manager and PostHog, so your analytics team can dig in with the tools it already uses. ![Panel listing the values each test version sends to Google Analytics, Google Tag Manager, PostHog and your page code](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-send-to-analytics.light.webp\&w=3840\&q=90)![Panel listing the values each test version sends to Google Analytics, Google Tag Manager, PostHog and your page code](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-send-to-analytics.dark.webp\&w=3840\&q=90) ## Know the price and the timeline before you start Dynamic Yield doesn't publish prices. [Vendr reports](https://www.vendr.com/marketplace/dynamic-yield) a median contract of $101,049 a year, in a range of $62,562 to $109,444. Ours are on our [pricing page](https://rightmessage.com/pricing), per project, so more traffic doesn't cost more. Personalization starts on Scale at $249/mo, or $199/mo billed annually, and A/B tests are on Pro at $499/mo, or $399/mo billed annually. Before a test starts, we estimate how long a verdict should take from your last 28 days of traffic, and the smallest difference it can spot. You'll know whether your traffic can support a test before you commit to one. ![Test setup with a 50/50 split, the estimated time to a verdict and the smallest difference it can spot, from the last 28 days of traffic](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-estimate.light.webp\&w=3840\&q=90)![Test setup with a 50/50 split, the estimated time to a verdict and the smallest difference it can spot, from the last 28 days of traffic](https://rightmessage.com/_next/image?url=%2Fhelp%2Fscreens%2Ftesting-estimate.dark.webp\&w=3840\&q=90) Example data from our demo project. > “I’ve seen jaws drop when I show companies this tool.” **Marc Thomas**Founder, Positive Human & TinySeed SaaS Institute Coach Not sure yet? ## Which one fits your job? RightMessage ### Pick RightMessage if your site wins leads, not carts. - You want each ad, audience or customer to see a page that fits them, on the site you already have. - You want A/B tests inside each audience, with a holdback on every campaign. - You want a verdict in plain language, and a way to keep a winner live before your developers ship it. - You want published pricing and a 14-day trial with every Pro feature and no card. That's in-house B2B marketing teams running paid ads, businesses with several kinds of buyer, and the agencies that run their sites. Dynamic Yield ### Pick Dynamic Yield if you're running an ecommerce personalization program. - You need product recommendations, AI search or a shopping assistant. - You want bandit or affinity allocation to choose variations for you. - You want one platform across web, app and email, with Mastercard spending data for targeting. For a large retail program, Dynamic Yield covers more than we do. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true) In-depth comparison ## Everything side by side ### Category and company | Feature | RightMessage | Dynamic Yield | | ---------- | ----------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------ | | What it is | Website personalization with built-in A/B testing | Experience OS: web, app and email personalization, recommendations and search | | Built for | In-house marketing teams running paid ads, businesses with several kinds of buyer, and agencies | Ecommerce teams running personalization programs | | Company | RightMessage | [Mastercard](https://developer.mastercard.com/product/dynamic-yield), which owns Dynamic Yield. That's why its logo is Mastercard's. | ### Personalization | Feature | RightMessage | Dynamic Yield | | ------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------- | | Audiences from | Ad and UTM context, pages viewed, referrers, quiz and survey answers, Google Tag Manager dataLayer values and events, and email platform or CRM data after someone is identified | Past behavior, device, traffic source, time, CRM and third-party data, affinity profiles and Mastercard spending insights | | What you can change | Headlines, copy, calls to action, images and sections, plus on-site quizzes, surveys and offers | Dynamic content, overlays, notifications, product recommendations and custom code | | Channels | Your website, with answers saved to your email platform or CRM | Web, iOS and Android apps, email, and messages that win back customers | ### Testing and measurement | Feature | RightMessage | Dynamic Yield | | ------------------------ | ------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------- | | Test types | A/B tests on the page or inside an audience | A/B and split URL tests, plus multi-armed bandit and affinity allocation | | Measuring overall impact | One holdback per campaign, 10% by default, settable from 1% to 100%, from Scale | A control group per experience, 0% by default, and a global test your Customer Success Manager switches on | | Verdicts | A likely range and no p-values | A winner when probability to be best passes 95% after two weeks, in reports updated nightly | | Keep a winner live | Deploy an original page winner to everyone until your site has the change | Serve the winning variation to all users | | Analytics | Every version goes to GA4, Google Tag Manager and PostHog | An analytics platform integration for tracking experiences in your own tools | ### Pricing and plans | Feature | RightMessage | Dynamic Yield | | ------------------------- | ------------------------------------------------------- | ---------------------------------------------------------------- | | Public pricing | Yes, per project, with no fees for visitors or contacts | No. Pricing comes through its sales team. | | What buyers report paying | The published plan price | A median of $101,049 a year, from $62,562 to $109,444, per Vendr | | Billing | Monthly, or yearly for about 20% less | Annual upfront or quarterly payments, per Vendr | | How to start | A 14-day trial with every Pro feature and no card | A conversation with its sales team | ### Sources We checked these on October 24, 2026. Prices last checked October 24, 2026. - [Mastercard Developers: Dynamic Yield](https://developer.mastercard.com/product/dynamic-yield) - [Dynamic Yield Knowledge Base](https://support.dynamicyield.com/hc/en-us) - [Dynamic Yield: Campaign overview](https://support.dynamicyield.com/hc/en-us/articles/360017313233-Campaign-Overview) - [Dynamic Yield: Traffic allocation](https://support.dynamicyield.com/hc/en-us/articles/360022065293-Traffic-Allocation) - [Dynamic Yield: Experience reports](https://support.dynamicyield.com/hc/en-us/articles/15159975159453-Experience-Reports) - [Dynamic Yield: Personalization impact report](https://support.dynamicyield.com/hc/en-us/articles/21658270309149-Personalization-Impact-Report) - [Vendr: Dynamic Yield pricing data](https://www.vendr.com/marketplace/dynamic-yield) - [RightMessage: Landing page personalization](https://rightmessage.com/use-cases/paid-ads/landing-pages) - [RightMessage: Pricing](https://rightmessage.com/pricing) - [RightMessage help: Run an A/B test on a page or an audience](https://rightmessage.com/help/run-an-ab-test-on-a-page-or-audience) - [RightMessage help: Compare personalization with a holdback](https://rightmessage.com/help/a-b-testing-your-website-personalization) ## Frequently asked questions Is RightMessage a Dynamic Yield alternative?+ Yes, if your site wins leads rather than carts. RightMessage changes the pages you already have for each ad, audience or customer, with a holdback on every campaign from Scale and A/B tests inside each audience on Pro. It doesn't recommend products or run onsite search. Why does Dynamic Yield show a Mastercard logo?+ Mastercard owns Dynamic Yield, and dynamicyield.com now sends you to Mastercard's own pages. We show the logo it uses today. How much does Dynamic Yield cost compared with RightMessage?+ Dynamic Yield doesn't publish prices. Vendr reports a median contract of $101,049 a year, in a range of $62,562 to $109,444. Grow $99, Scale $249, or Pro $499 per month, or $79, $199, or $399 per month billed annually. The plans have no per-visitor or contact fees. Every plan includes hosted landing pages (Pages). Website personalization and holdback measurement start on Scale, and page and audience A/B tests are on Pro. Lead alerts are an optional add-on on every plan, priced by alerted leads from $49 a month for 50 ($39 a month billed annually), with 1,000 a month included on Pro. Prices last checked October 24, 2026. Does RightMessage shift traffic to the winning version automatically?+ No. RightMessage uses the split you set and never ends a test or rolls out a winner on its own. You end the test and choose the version to keep. If an original page version wins, Deploy keeps showing it to everyone until your site has the change. How long does an A/B test take in RightMessage?+ It depends on your traffic. Before a test starts, we estimate the time to a verdict from your last 28 days of traffic. On quieter pages a verdict can take months, or may not come. Can RightMessage personalize an ecommerce store?+ Yes. RightMessage works on any site where you can add our script, Shopify included. You can change headlines, offers and calls to action for each audience, but we don't recommend products or run search. Can an agency run RightMessage for its clients?+ Yes. Agency accounts get a branded signup link for clients, and you open each client's project from your own account. Start each client with one audience on one page, measured against a holdback. ## Ready to match every ad on the landing pages you already have? Try RightMessage free for 14 days with every Pro feature and no card, or book a demo and we'll walk through your first campaign. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)