Website Personalization: What is it? And how do you get started?By Ricardo Bueno
Personalization just means tailoring the experience someone has with you. Amazon does it. Facebook does it. Every web app on the planet is personalized by showing just the content that’s related to your account.
Few marketing websites or blogs personalize though. And it’s probably because most people think of these things as static.
Want to get started personalizing your messaging?
Curious to know why personalization is so critical?
Then you're going to want to give a listen to the latest episode of Everybody Hates Marketers.
I sat down with Louis and we spent about an hour chatting about:
- Why is saying the same thing to everyone really a problem? (Both for you and your customers)
- How to start mapping out your subscriber segments
- Using trigger links in emails to auto-segment
- How to use segment data to personalize your funnel