--- title: "About RightMessage & Founder Brennan Dunn" description: "Learn how Brennan Dunn turned years of hands-on personalization work into RightMessage, and how the platform grew from website personalization into popups, quizzes, surveys, and audience intelligence." canonical: "https://rightmessage.com/about" --- # We’ve been working on one problem since 2018. How do you give every visitor a more relevant path—without rebuilding your site for every audience? RightMessage started as a website personalization tool. Since then, we’ve kept adding the pieces marketers need to learn who someone is, adapt what they see, and understand what to do next. [Read how it started](https://rightmessage.com/about#origin)[See the product today](https://rightmessage.com/#capabilities) Where it started ## Personalization worked. The implementation didn’t. Before RightMessage, Brennan Dunn had built software, run a web agency, and grown Double Your Freelancing. Across those businesses, he kept testing the same idea: a page or email should change when you know who is reading it. He eventually packaged that work into a course on email marketing and personalization. Then companies like Teachable and Gumroad hired him to do it for them, which made the gap obvious: marketers wanted the outcome without stitching it together by hand. That was the opening. Brennan turned the method into software. Teachable became the first customer, early users helped shape the product, and RightMessage publicly launched on January 23, 2018. ## “We built a rocket ship, and launched it in the wrong direction.” Full-site personalization was the original vision, but very few companies had the segmentation data to make that vision useful on day one. So RightMessage expanded to help teams enrich and segment their audience, track behavior, and now use AI to analyze what that data is actually saying. 1. 012018 · Start ### Website personalization RightMessage started with full-site personalization: change the headlines, calls to action, proof, and offers on your existing pages based on who someone is. 2. 02Mismatch ### Not enough segmentation data The problem was that very few companies had the segmentation data needed to personalize well. The idea was right, but most teams were still guessing about who was on the page. 3. 03Then ### Enrich, segment, and track So we kept adding the missing pieces: ways to enrich an audience, segment people based on what they tell you and what they do, and track the behavior that makes the next message more relevant. 4. 04Now ### Analyze and uncover Now AI helps RightMessage analyze that data and uncover the patterns worth acting on. The result is a practical way to sell 1:1 and build the kind of internal market research most businesses never capture on their own. The founder ## Brennan Dunn has spent years making personalization practical. RightMessage grew out of Brennan’s work as a software founder, agency owner, consultant, and teacher. The common thread was always the same: use what people tell you—and what their behavior shows you—to make the next message more useful. ### This Is Personal. In 2023, Brennan published This Is Personal: The Art of Delivering the Right Email at the Right Time, a practical book about going beyond first-name tokens to use segmentation and behavior in email marketing. The book captures the same philosophy behind RightMessage: relevance comes from understanding the person first. [Read about the book](https://www.simonandschuster.com/books/This-Is-Personal/Brennan-Dunn/9781637742006) ![Cover of This Is Personal by Brennan Dunn](https://rightmessage.com/_next/image?url=%2Fabout%2Fthis-is-personal-cover.webp\&w=3840\&q=75) From the archive ## The story, in Brennan’s own words. Browse 21 interviews and appearances spanning Brennan’s path from consulting and education to RightMessage, personalized marketing, and the work behind the product. Dates are recording dates when clearly available and publication dates otherwise. Showing 1–6 of 21 appearances - [Recorded or published](https://rightmessage.com/resources/how-to-bootstrap-a-saas-startup-as-a-content-creator) [June 5, 2026](https://rightmessage.com/resources/how-to-bootstrap-a-saas-startup-as-a-content-creator) ### [How to bootstrap a SaaS startup as a content creator with Brennan Dunn (Founder of RightMessage)](https://rightmessage.com/resources/how-to-bootstrap-a-saas-startup-as-a-content-creator) [This one focuses on the jump from content creator to SaaS founder. Brennan talks about audience segmentation, website personalization, target-market fit, and the ways creator skills like copywriting and lead nurturing translate into bootstrapping a software company.](https://rightmessage.com/resources/how-to-bootstrap-a-saas-startup-as-a-content-creator) - [Recorded or published](https://rightmessage.com/resources/magic-is-the-right-word-with-brennan-dunn) [May 14, 2026](https://rightmessage.com/resources/magic-is-the-right-word-with-brennan-dunn) [Conversation with](https://rightmessage.com/resources/magic-is-the-right-word-with-brennan-dunn) [Chad Pytel](https://rightmessage.com/resources/magic-is-the-right-word-with-brennan-dunn) ### [611: Magic is the right word, with Brennan Dunn](https://rightmessage.com/resources/magic-is-the-right-word-with-brennan-dunn) [A return appearance on thoughtbot’s Giant Robots podcast. Brennan talks about the shift from contractor to company-of-one, why a bigger business is not automatically a better one, and how he uses AI while keeping the setup intentionally lean. The conversation also revisits how RightMessage works and how his thinking has changed since his 2012 appearance.](https://rightmessage.com/resources/magic-is-the-right-word-with-brennan-dunn) - [Recorded or published](https://rightmessage.com/resources/stop-broadcasting-start-focusing) [March 5, 2026](https://rightmessage.com/resources/stop-broadcasting-start-focusing) [Conversation with](https://rightmessage.com/resources/stop-broadcasting-start-focusing) [Ron Schmelzer](https://rightmessage.com/resources/stop-broadcasting-start-focusing) ### [Stop Broadcasting, Start Focusing - Interview with Brennan Dunn, CEO & Founder, RightMessage](https://rightmessage.com/resources/stop-broadcasting-start-focusing) [This one goes deep on the mechanics behind behavioral segmentation and website personalization for small teams. Brennan explains why most founders underuse personalization, how RightMessage helps teams route people into more relevant funnels, and how he structured a lean business that can run without a big marketing org.](https://rightmessage.com/resources/stop-broadcasting-start-focusing) - [Recorded or published](https://rightmessage.com/resources/stop-showing-the-same-website-to-everyone) [December 12, 2025](https://rightmessage.com/resources/stop-showing-the-same-website-to-everyone) [Conversation with](https://rightmessage.com/resources/stop-showing-the-same-website-to-everyone) [Keith Perhac](https://rightmessage.com/resources/stop-showing-the-same-website-to-everyone) ### [Stop showing the same website to everyone!](https://rightmessage.com/resources/stop-showing-the-same-website-to-everyone) [A SegMetrics conversation about zero-party data, personalization, and segmentation-based marketing. Brennan frames generic websites as billboards, then walks through how qualifying questions, behavioral data, and tailored journeys can materially lift conversion rates for creators and SaaS businesses.](https://rightmessage.com/resources/stop-showing-the-same-website-to-everyone) - [Recorded or published](https://rightmessage.com/resources/increase-email-conversions-using-personalization) [March 18, 2025](https://rightmessage.com/resources/increase-email-conversions-using-personalization) [Conversation with](https://rightmessage.com/resources/increase-email-conversions-using-personalization) [Allea Grummert](https://rightmessage.com/resources/increase-email-conversions-using-personalization) ### [Increase Email Conversions Using Personalization with Brennan Dunn](https://rightmessage.com/resources/increase-email-conversions-using-personalization) [This episode is focused on practical email and sales-page personalization. Brennan breaks down what personalization actually means, the kinds of subscriber data that matter, and why even relatively small copy changes can have an outsized impact on conversion and engagement.](https://rightmessage.com/resources/increase-email-conversions-using-personalization) - [Recorded or published](https://rightmessage.com/resources/brennan-dunn-tips-for-launching-a-course) [August 19, 2024](https://rightmessage.com/resources/brennan-dunn-tips-for-launching-a-course) [Conversation with](https://rightmessage.com/resources/brennan-dunn-tips-for-launching-a-course) [John Ainsworth](https://rightmessage.com/resources/brennan-dunn-tips-for-launching-a-course) ### [149 Brennan Dunn’s Tips for Launching a Course in 2024](https://rightmessage.com/resources/brennan-dunn-tips-for-launching-a-course) [A course-business interview that ties Brennan’s product and creator experience together. He talks through the evolution from early course launches into software, list growth tactics, and the way segmentation and personalized messaging improve course sales and launch performance.](https://rightmessage.com/resources/brennan-dunn-tips-for-launching-a-course) Get Started ## See what RightMessage could change on your website. We’ll show you how RightMessage works, map the first campaign we’d build for your site, and help you decide whether it’s the right fit. Or start a 14-day trial and explore it yourself. [Book a demo](https://rightmessage.com/demo)[Start a 14-day trial](https://app.rightmessage.com/register?nocc=true)